The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


Italy

Client

Title

Category

Award

Points

Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience Points: 15.0
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality Points: 5.0
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital Points: 5.0
The Emotisongs Agency: McCann Worldgroup / Milano + BV McCann / Bucharest Client: Coca - Cola Category: Consumer - Digital / Mobile Points: 5.0
The Live Tube Agency: Publicis Italy / Milan Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0
The Hero Agency: Publicis Italy / Milan Client: Heineken Category: CSR - Television / Television (Any Length) - Single Points: 5.0
Reverse Test Agency: McCann Worldgroup / Milano Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: Craft - App Design / App Design Points: 5.0
Workers Agency: J Walter Thompson Italy / Milan Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single Points: 5.0
The Talking Doorbells Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture Points: 5.0
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile Points: 5.0
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile Points: 5.0

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

2016 UX / UI Silver Pencil

15.0

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

2016 Cross-Platform Merit Award

5.0

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Intellectual Property Merit Award

5.0

Procter & Gamble

Always BackMeApp

CSR - Physical / Digital / Physical / Digital

2016 Intellectual Property Merit Award

5.0

Coca - Cola

The Emotisongs

Consumer - Digital / Mobile

2016 Direct Merit Award

5.0

Heineken

The Live Tube

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

Heineken

The Hero

CSR - Television / Television (Any Length) - Single

2016 Film Merit Award

5.0

Fondazione Exodus

Reverse Test

Non-Profit - Television / Television (Any Length) - Single

2016 Film Merit Award

5.0

Procter & Gamble

Always BackMeApp

CSR - Applications & Sites / Applications & Sites

2016 Mobile Merit Award

5.0

Procter & Gamble

Always BackMeApp

Craft - App Design / App Design

2016 Mobile Merit Award

5.0

Samsung Electronics Italia Spa

Workers

Consumer - Magazine / Full Page or Spread - Single

2016 Print & Outdoor Merit Award

5.0

FAI – Fondo Ambiente Italiano

The Talking Doorbells

Non-Profit - Architecture / Architecture

2016 Responsive Environments Merit Award

5.0

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

2016 UX / UI Merit Award

5.0

Samsung Electronics Italy

Samsung Smart Playboard

Innovation - Mobile / Mobile

2016 UX / UI Merit Award

5.0

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