The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Points: 50.0
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Points: 25.0
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Points: 15.0
REC YOU
Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Honda Internavi
Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Points: 15.0
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo Client: TOHATO Inc. Category: Brand Gaming / Mobile
Points: 10.0
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 10.0
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 10.0
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
Points: 10.0
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Points: 10.0
Fashion Therapy
Agency: Drill Inc. / Tokyo Client: Yurakucho Marui Category: Web Sites / Corporate Image
Points: 5.0
Adobe Sugoroku CS3
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
Points: 5.0
AXE LASER
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Points: 5.0
AXEBUSTERS
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Points: 5.0
Avenue H
Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co., Ltd. Category: Branded Applications / Web
Points: 5.0
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Olympus Imaging Corporation Category: Branded Applications / Web
Points: 5.0
FIAT Driving Art Project
Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
JUMP SQ. "Hide-and-seek Advertising" Campaign
Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo Client: Spoon Inc. Category: Self-Promotion / Websites
Points: 5.0
Japan Post, Always With You
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Points: 5.0
Good is not enough.
Agency: Dentsu Inc. / Tokyo Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Points: 5.0
It's D
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku Client: SHARP CORPORATION Category: Microsites / Product-Specific Subsites
Points: 5.0
Sing with Roots
Agency: Dentsu Inc. / Tokyo Client: JT Category: Microsites / Product-Specific Subsites
Points: 5.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Best of Show Pencil
Points:
50.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Title:
Pokémon GTS
Category:
Branded Applications / Web
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
TOHATO Inc.
Title:
"World's Worst"War
Category:
Brand Gaming / Mobile
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Marketing (Japan) Inc.
Title:
Color Tokyo! -Live Color Wall Project
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
World Commerce Coporation
Title:
The challenge of the CRAZY GENIUS
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
MAKIBISHI inc.
Title:
MAKIBISHI COMIC
Category:
Self-Promotion / Branded Content
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Yurakucho Marui
Title:
Fashion Therapy
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Adobe Systems Incorporated
Title:
Adobe Sugoroku CS3
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXE LASER
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Unilever Japan K.K.
Title:
AXEBUSTERS
Category:
Brand Gaming / Online
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Honda Motor Co., Ltd.
Title:
Avenue H
Category:
Branded Applications / Web
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Olympus Imaging Corporation
Title:
E GOES to WORLD (olympus-wonder.com)
Category:
Branded Applications / Web
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Fiat Group Automobiles Japan Ltd.
Title:
FIAT Driving Art Project
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Syueisha Inc.
Title:
JUMP SQ. "Hide-and-seek Advertising" Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
WFP
Title:
Clock
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Japan Post Holdings Co., Ltd.
Title:
Japan Post, Always With You
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
MORIMOTO Co.,Ltd.
Title:
Good is not enough.
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
SHARP CORPORATION
Title:
It's D
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Merit Award
Points:
5.0