The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


Japan

Client

Title

Category

Award

Points

JOURNEY TO SOUTH Agency: ADK / Tokyo Client: Levi Strauss Japan Category: Branding / Booklet/Brochure Points: 25.0
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Package Design / Campaign Points: 25.0
COMING MOON Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign Points: 25.0
Maledict car Agency: Wieden+Kennedy Tokyo / Tokyo Client: WK Lab Category: Broadcast Design / Single Points: 25.0
Shiki Kobo/A Book, Made by Wood Agency: DENTSU INC. Tokyo / Tokyo Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure Points: 15.0
Laforet Harajuku secret event poster Agency: Good Design Company / Shibuya Client: Laforet Category: Collateral Design / Posters - Single Points: 15.0
UNIQLO TRY Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites Points: 15.0
UNIQLO MARCH Agency: GT INC. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns Points: 15.0
The Last Guy Everywhere Agency: Dentsu Inc. / Tokyo Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online Points: 15.0
12 CAMS, CREATE YOUR RAINBOW Agency: Bascule Inc. / Minato-ku, Tokyo Client: WOWOW INC. Category: Branded Applications / Web Points: 15.0
MONEY: The Numbers Agency: 702 Design Works Inc. / Tokyo Client: NYTDC/3.14CREATIVE Inc. Category: Collateral Design / Posters - Single Points: 10.0
Asian Diversity:BEYOND THE GREAT WALL Agency: DENTSU INC. Tokyo / Tokyo Client: DENTSU INC. Category: Collateral Design / Posters - Campaign Points: 10.0
MAMEW BRANDING POSTER Agency: Good Design Company / Shibuya Client: .jp Category: Collateral Design / Posters - Campaign Points: 10.0
COMING MOON Agency: DENTSU INC.KANSAI / Osaka Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Promotion (Agencies creating work for individuals) Points: 10.0
Uncertainty Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) Points: 10.0
NEWSPAPER to NEW PAPER Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Environmental Design / Single Points: 10.0
UN DEUX Agency: DRAFT Co.,Ltd / Tokyo Client: Little more Co., Ltd. Category: Publication Design / Book Design Points: 10.0
LOVE DISTANCE Agency: GT INC. / Tokyo Client: Sagami Rubber Industries Co., Ltd. Category: Microsites / Campaigns Points: 10.0
UNIQLO MEETS CORTEO Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns Points: 10.0
Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -" Agency: Dentsu Inc. / Tokyo Client: Sony Music Associated Records Inc. Category: Mobile Advertising / Campaign Points: 10.0
BOW cARd Agency: boctok / Tokyo Client: BOW Category: Self-Promotion / Websites Points: 10.0
IKEA Home Furnishing Liner Agency: ADK / Tokyo Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single Points: 5.0
The world’s first advertising that returns to the soil. Agency: DENTSU INC. / Tokyo Client: BONMAISON Category: Innovation in Advertising & Marketing / Single Points: 5.0
The Asahi Newspaper Moves. Agency: DENTSU INC.KANSAI / Osaka Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single Points: 5.0
ENJIN Stationary Agency: ENJIN Inc. / Tokyo Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign Points: 5.0
Mission Nippon Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Package Design / Single Points: 5.0
FUNAI'S FUNA SUSHI Agency: Ogilvy & Mather Japan / Shibuya-ku Client: FUNAI Category: Package Design / Campaign Points: 5.0
Rainbow in your hand Agency: Masashi Kawamura / Tokyo Client: Utrecht Category: Product Design / Single Points: 5.0
CGB / Chikyu gomibukuro / Earth garbage bag Agency: MR_DESIGN / Tokyo Client: Non-client Category: Product Design / Single Points: 5.0
Laforet Xmas -I Agency: DENTSU INC. Tokyo / Tokyo Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single Points: 5.0
Laforet Xmas -II Agency: DENTSU INC. Tokyo / Tokyo Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single Points: 5.0
Mesatex Japan Fabric 2009 Agency: 702 Design Works Inc. / Tokyo Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single Points: 5.0
gSOKAh POSTER Agency: enudesign co.ltd. / Tokyo Client: OHARA SCHOOL of IKEBANA Category: Collateral Design / Posters - Campaign Points: 5.0
SOPHIE Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single Points: 5.0
Someday, Today Agency: DRAFT Co.,Ltd / Tokyo Client: D-BROS Category: Collateral Design / P.O.P. and In-Store - Single Points: 5.0
KIRI-TORI-SEN-Cutoff Line Agency: DENTSU INC. Tokyo / Tokyo Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign Points: 5.0
KINRAN Agency: EIGHT / Tokyo Client: KINRANKAI Category: Environmental Design / Campaign Points: 5.0
Inujima Art Project Signage Design Agency: Nippon Design Center / Tokyo Client: Naoshima Fukutake Art Museum Foundation Category: Environmental Design / Campaign Points: 5.0
MOTTAINAI GARBAGE BAG Agency: MAQ inc.Tokyo / TOKYO Client: GARBAGE BAG ART WORK Category: Environmental Design / Campaign Points: 5.0
MTV Blips Agency: Wieden+Kennedy Tokyo / Tokyo Client: MTV Japan Category: Broadcast Design / Campaign Points: 5.0
Typescape Agency: iyamadesign inc. / Tokyo Client: Guardian Garden Category: Public Service/Non-Profit/Educational / Posters - Campaign Points: 5.0
Monthly member magazine "SOKA" Agency: enudesign co.ltd. / Tokyo Client: OHARA SCHOOL of IKEBANA Category: Public Service/Non-Profit/Educational / Collateral - Campaign Points: 5.0
cube Agency: Dentsu Inc. / Tokyo Client: Japan Advertising Counci Category: Banners - Dynamic / Single Points: 5.0
Questioning Man Agency: Ogilvy & Mather Japan / Shibuya-ku Client: Audi Japan KK Category: Microsites / Corporate Image Points: 5.0
Hakuhodo & Hakuhodo DY media partners Recruit 2009 Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image Points: 5.0
AXE WAKE-UP SERVICE INC. Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites Points: 5.0
AXE CHOCOMAN HUNTER Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites Points: 5.0
play>smart Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: Mercedes-Benz Japan Co.,Ltd Category: Microsites / Product-Specific Subsites Points: 5.0
Smile Link Agency: TYO Interactive Design Inc. / Shinagawa-ku Client: KAGOME CO.,Ltd Category: Microsites / Product-Specific Subsites Points: 5.0
DRY IN MOTION Agency: Projector inc. / Tokyo Client: UNIQLO Category: Microsites / Product-Specific Subsites Points: 5.0

Levi Strauss Japan

JOURNEY TO SOUTH

Branding / Booklet/Brochure

2009 Design Gold Pencil

25.0

Ichida Garden

NEWSPAPER to NEW PAPER

Package Design / Campaign

2009 Design Gold Pencil

25.0

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

COMING MOON

Collateral Design / Posters - Campaign

2009 Design Gold Pencil

25.0

WK Lab

Maledict car

Broadcast Design / Single

2009 Design Gold Pencil

25.0

SHIKIKOBO Inc.

Shiki Kobo/A Book, Made by Wood

Branding / Booklet/Brochure

2009 Design Silver Pencil

15.0

Laforet

Laforet Harajuku secret event poster

Collateral Design / Posters - Single

2009 Design Silver Pencil

15.0

UNIQLO CO.,LTD

UNIQLO TRY

Microsites / Product-Specific Subsites

2009 Interactive Silver Pencil

15.0

UNIQLO CO., LTD.

UNIQLO MARCH

Microsites / Campaigns

2009 Interactive Silver Pencil

15.0

Sony Computer Entertainment Inc.

The Last Guy Everywhere

Brand Gaming / Online

2009 Interactive Silver Pencil

15.0

WOWOW INC.

12 CAMS, CREATE YOUR RAINBOW

Branded Applications / Web

2009 Interactive Silver Pencil

15.0

NYTDC/3.14CREATIVE Inc.

MONEY: The Numbers

Collateral Design / Posters - Single

2009 Design Bronze Pencil

10.0

DENTSU INC.

Asian Diversity:BEYOND THE GREAT WALL

Collateral Design / Posters - Campaign

2009 Design Bronze Pencil

10.0

.jp

MAMEW BRANDING POSTER

Collateral Design / Posters - Campaign

2009 Design Bronze Pencil

10.0

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

COMING MOON

Collateral Design / Promotion (Agencies creating work for individuals)

2009 Design Bronze Pencil

10.0

E.Co.,Ltd.

Uncertainty

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2009 Design Bronze Pencil

10.0

Ichida Garden

NEWSPAPER to NEW PAPER

Environmental Design / Single

2009 Design Bronze Pencil

10.0

Little more Co., Ltd.

UN DEUX

Publication Design / Book Design

2009 Design Bronze Pencil

10.0

Sagami Rubber Industries Co., Ltd.

LOVE DISTANCE

Microsites / Campaigns

2009 Interactive Bronze Pencil

10.0

UNIQLO CO., LTD.

UNIQLO MEETS CORTEO

Microsites / Campaigns

2009 Interactive Bronze Pencil

10.0

Sony Music Associated Records Inc.

Pair Movie "SUNAO NI NARETARA -Wish I colud be true to myself -"

Mobile Advertising / Campaign

2009 Interactive Bronze Pencil

10.0

BOW

BOW cARd

Self-Promotion / Websites

2009 Interactive Bronze Pencil

10.0

IKEA Japan K.K.

IKEA Home Furnishing Liner

Outdoor / Outdoor - Single

2009 Advertising Merit Award

5.0

BONMAISON

The world’s first advertising that returns to the soil.

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

The Asahi Shimbun Company

The Asahi Newspaper Moves.

Innovation in Advertising & Marketing / Single

2009 Advertising Merit Award

5.0

ENJIN Inc.

ENJIN Stationary

Corporate Identity / Corporate Identity - Campaign

2009 Design Merit Award

5.0

Nike Japan

Mission Nippon

Package Design / Single

2009 Design Merit Award

5.0

FUNAI

FUNAI'S FUNA SUSHI

Package Design / Campaign

2009 Design Merit Award

5.0

Utrecht

Rainbow in your hand

Product Design / Single

2009 Design Merit Award

5.0

Non-client

CGB / Chikyu gomibukuro / Earth garbage bag

Product Design / Single

2009 Design Merit Award

5.0

Laforet Harajuku Co., Ltd.

Laforet Xmas -I

Collateral Design / Posters - Single

2009 Design Merit Award

5.0

Laforet Harajuku Co., Ltd.

Laforet Xmas -II

Collateral Design / Posters - Single

2009 Design Merit Award

5.0

Mesatex Japan Inc.

Mesatex Japan Fabric 2009

Collateral Design / Posters - Single

2009 Design Merit Award

5.0

OHARA SCHOOL of IKEBANA

gSOKAh POSTER

Collateral Design / Posters - Campaign

2009 Design Merit Award

5.0

D-BROS

SOPHIE

Collateral Design / P.O.P. and In-Store - Single

2009 Design Merit Award

5.0

D-BROS

Someday, Today

Collateral Design / P.O.P. and In-Store - Single

2009 Design Merit Award

5.0

KYURYUDO ART-PUBLISHING CO.,LTD

KIRI-TORI-SEN-Cutoff Line

Collateral Design / P.O.P. and In-Store - Campaign

2009 Design Merit Award

5.0

KINRANKAI

KINRAN

Environmental Design / Campaign

2009 Design Merit Award

5.0

Naoshima Fukutake Art Museum Foundation

Inujima Art Project Signage Design

Environmental Design / Campaign

2009 Design Merit Award

5.0

GARBAGE BAG ART WORK

MOTTAINAI GARBAGE BAG

Environmental Design / Campaign

2009 Design Merit Award

5.0

MTV Japan

MTV Blips

Broadcast Design / Campaign

2009 Design Merit Award

5.0

Guardian Garden

Typescape

Public Service/Non-Profit/Educational / Posters - Campaign

2009 Design Merit Award

5.0

OHARA SCHOOL of IKEBANA

Monthly member magazine "SOKA"

Public Service/Non-Profit/Educational / Collateral - Campaign

2009 Design Merit Award

5.0

Japan Advertising Counci

cube

Banners - Dynamic / Single

2009 Interactive Merit Award

5.0

Audi Japan KK

Questioning Man

Microsites / Corporate Image

2009 Interactive Merit Award

5.0

HAKUHODO Inc/Hakuhodo DY media partners

Hakuhodo & Hakuhodo DY media partners Recruit 2009

Microsites / Corporate Image

2009 Interactive Merit Award

5.0

Unilever Japan K.K.

AXE WAKE-UP SERVICE INC.

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

Unilever Japan K.K.

AXE CHOCOMAN HUNTER

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

Mercedes-Benz Japan Co.,Ltd

play>smart

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

KAGOME CO.,Ltd

Smile Link

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

UNIQLO

DRY IN MOTION

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

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