The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Japan

Client

Title

Category

Award

Points

UNIQLO LUCKY LINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods Points: 25.0
SHAPING ROOM Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website Points: 25.0
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce Points: 25.0
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Craft / Sound Design Points: 25.0
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure Points: 15.0
SHIZUOKA CITY MUSEUM OF ART Agency: 10inc / Sibuya-ku Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign Points: 15.0
Subaru "The CarParts" Agency: Starland Co.,Ltd. / Tokyo Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single Points: 15.0
NIKE MUSIC SHOE Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single Points: 15.0
iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single Points: 15.0
Love Labo Agency: iyamadesign inc. / Tokyo Client: Institute of Medical Science, University of Tokyo, Category: Typography in Design / Campaign Points: 10.0
Chinzan-so Garden Pagoda Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure Points: 5.0
Nishijin Agency: TUGBOAT / Tokyo Client: Nishijin Co.,Ltd Category: Corporate Identity / Campaign Points: 5.0
Total art direction at Tama Art University open campus. Agency: good design company / Tokyo Client: Tama Art University Category: Corporate Identity / Campaign Points: 5.0
watary Agency: DENTSU INC. / Tokyo Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single Points: 5.0
Ohara Piano School Agency: E.Co.,Ltd. / Tokyo Client: Ohara Piano School Category: Collateral Design / Posters - Single Points: 5.0
WA FABRIC COLLECTION 2011 Agency: 702 Design Works Inc. / Tokyo Client: WA LTD. Category: Collateral Design / Posters - Single Points: 5.0
China High! Agency: DENTSU INC. Tokyo / Tokyo Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign Points: 5.0
SNOW VOICE Agency: DENTSU INC / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign Points: 5.0
MY FIRST AOMORI Agency: DENTSU INC / Tokyo Client: East Japan Railway Campany Category: Collateral Design / Posters - Campaign Points: 5.0
House Agency: green giraffe Inc. / Tokyo Client: Kizaki Building Category: Collateral Design / Posters - Campaign Points: 5.0
Poster of the play "SPOT" Agency: good design company / Tokyo Client: Twinkle Corporation Ltd. Category: Collateral Design / Posters - Campaign Points: 5.0
Love Labo Agency: iyamadesign inc. / Tokyo Client: Institute of Medical Science, University of Tokyo, Category: Collateral Design / Posters - Campaign Points: 5.0
E.Company Brochure Agency: E.Co.,Ltd. / Tokyo Client: E.Co.,Ltd. Category: Collateral Design / Self-promotion Points: 5.0
"Hibarigaoka Gakuen Senior High School" Agency: EIGHT BRANDING DESIGN / Tokyo Client: Hibarigaoka Gakuen Category: Spatial Design / Indoor Spaces Points: 5.0
"Shiraniwadai Kindergarten" Agency: EIGHT BRANDING DESIGN / Tokyo Client: Midori Gakuen Category: Spatial Design / Indoor Spaces Points: 5.0
Chinzan-so Garden Pagoda Agency: Nippon Design Center, Inc. / Tokyo Client: FUJITA KANKO INC Category: Spatial Design / Indoor Spaces Points: 5.0
mt ex kyoto Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces Points: 5.0
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces Points: 5.0
Milano Salone 2010 Agency: MR_DESIGN / Tokyo Client: Panasonic Category: Publication Design / Book Layout Design Points: 5.0
miffy×miffy×miffy Agency: M&C Saatchi Tokyo / Tokyo Client: KODANSHA Category: Publication Design / Book Layout Design Points: 5.0
Winnie the Pooh! Agency: DRAFT Co.,Ltd / Tokyo Client: Walt Disney Japan Category: Direct Mail / Single Points: 5.0
METHOD OF AD&D, FOIL AND EMBOSS WORK. Agency: AD&D / Tokyo Client: Bihaku Watanabe Company Category: Typography in Design / Campaign Points: 5.0
Sustainable Package Project "RISABO Agency: canaria inc. / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single Points: 5.0
Tape Dispensers for MT Agency: iyamadesign inc. / Tokyo Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single Points: 5.0
memoring Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design/Product Design / Campaign Points: 5.0
Rocca Agency: 10inc / Sibuya-ku Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign Points: 5.0
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Out Of Home / Campaign Points: 5.0
Nike Music shoe Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Non-Broadcast / Single Points: 5.0
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Innovation in Advertising / Campaign Points: 5.0
PEACE SHADOW, RECREATING NUKES MEMORIES Agency: HAKUHODO Inc / Minato-ku Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Innovation in Advertising / Campaign Points: 5.0
SMASH - a guitar born-to-be-destroyed - Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
SMASH: Guitar Born To Be Destroyed Agency: HAKUHODO Inc. / TOKYO Client: K's Japan Category: Experiential Advertising / Single Points: 5.0
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Experiential Advertising / Single Points: 5.0
WTF Nike Tulio Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Experiential Advertising / Single Points: 5.0
UNIQLO LUCKY MACHINE Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Branded Games Points: 5.0
UNIQLO LUCKY COUNTER Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community Points: 5.0
Impossible Wall Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single Points: 5.0
Engine-driven free kicker "Castrol Ichi-GO" Agency: Ogilvy & Mather Japan / Tokyo Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign Points: 5.0
MARCUS TULIO TANAKA. WRITE THE FUTURE. Agency: Wieden+Kennedy Tokyo / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
Helicopter Boyz Agency: DDB Japan Inc. / Tokyo Client: Nikon Corporation Category: Online Films And Video / Short Form - Single Points: 5.0

UNIQLO

UNIQLO LUCKY LINE

Websites & Microsites / Consumer Goods

2011 Interactive Gold Pencil

25.0

SHAPING ROOM

SHAPING ROOM

Websites & Microsites / Corporate Website

2011 Interactive Gold Pencil

25.0

UNIQLO

UNIQLO LUCKY COUNTER

Websites & Microsites / E-Commerce

2011 Interactive Gold Pencil

25.0

NIKE JAPAN

NIKE MUSIC SHOE

Craft / Sound Design

2011 Interactive Gold Pencil

25.0

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

SNOW VOICE - A man who loves snow - Booklet@for Haiku Event

Branding / Booklet/Brochure

2011 Design Silver Pencil

15.0

SHIZUOKA CITY MUSEUM OF ART

SHIZUOKA CITY MUSEUM OF ART

Corporate Identity / Campaign

2011 Design Silver Pencil

15.0

Fuji Heavy Industries LTD

Subaru "The CarParts"

Broadcast Design / Single

2011 Design Silver Pencil

15.0

NIKE JAPAN

NIKE MUSIC SHOE

Online Films And Video / Short Form - Single

2011 Interactive Silver Pencil

15.0

Shinya Uchida

iPad magic

Online Films And Video / Self-Promotion - Single

2011 Interactive Silver Pencil

15.0

Institute of Medical Science, University of Tokyo,

Love Labo

Typography in Design / Campaign

2011 Design Bronze Pencil

10.0

FUJITA KANKO INC

Chinzan-so Garden Pagoda

Branding / Booklet/Brochure

2011 Design Merit Award

5.0

Nishijin Co.,Ltd

Nishijin

Corporate Identity / Campaign

2011 Design Merit Award

5.0

Tama Art University

Total art direction at Tama Art University open campus.

Corporate Identity / Campaign

2011 Design Merit Award

5.0

Victor Entertainment, Inc.

watary

Collateral Design / Posters - Single

2011 Design Merit Award

5.0

Ohara Piano School

Ohara Piano School

Collateral Design / Posters - Single

2011 Design Merit Award

5.0

WA LTD.

WA FABRIC COLLECTION 2011

Collateral Design / Posters - Single

2011 Design Merit Award

5.0

Yoshida Hideo Memorial Foundation

China High!

Collateral Design / Posters - Campaign

2011 Design Merit Award

5.0

MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD

SNOW VOICE

Collateral Design / Posters - Campaign

2011 Design Merit Award

5.0

East Japan Railway Campany

MY FIRST AOMORI

Collateral Design / Posters - Campaign

2011 Design Merit Award

5.0

Kizaki Building

House

Collateral Design / Posters - Campaign

2011 Design Merit Award

5.0

Twinkle Corporation Ltd.

Poster of the play "SPOT"

Collateral Design / Posters - Campaign

2011 Design Merit Award

5.0

Institute of Medical Science, University of Tokyo,

Love Labo

Collateral Design / Posters - Campaign

2011 Design Merit Award

5.0

E.Co.,Ltd.

E.Company Brochure

Collateral Design / Self-promotion

2011 Design Merit Award

5.0

Hibarigaoka Gakuen

"Hibarigaoka Gakuen Senior High School"

Spatial Design / Indoor Spaces

2011 Design Merit Award

5.0

Midori Gakuen

"Shiraniwadai Kindergarten"

Spatial Design / Indoor Spaces

2011 Design Merit Award

5.0

FUJITA KANKO INC

Chinzan-so Garden Pagoda

Spatial Design / Indoor Spaces

2011 Design Merit Award

5.0

Kamoi Kakoshi Co., Ltd.

mt ex kyoto

Spatial Design / Indoor Spaces

2011 Design Merit Award

5.0

adidas Japan K.K.

adidas SKYCOMIC

Spatial Design / Outdoor Spaces

2011 Design Merit Award

5.0

Panasonic

Milano Salone 2010

Publication Design / Book Layout Design

2011 Design Merit Award

5.0

KODANSHA

miffy×miffy×miffy

Publication Design / Book Layout Design

2011 Design Merit Award

5.0

Walt Disney Japan

Winnie the Pooh!

Direct Mail / Single

2011 Design Merit Award

5.0

Bihaku Watanabe Company

METHOD OF AD&D, FOIL AND EMBOSS WORK.

Typography in Design / Campaign

2011 Design Merit Award

5.0

Coca-Cola (Japan) Company, Limited

Sustainable Package Project "RISABO

Industrial Design/Product Design / Single

2011 Design Merit Award

5.0

Kamoi Kakoshi Co., Ltd.

Tape Dispensers for MT

Industrial Design/Product Design / Single

2011 Design Merit Award

5.0

gung

memoring

Industrial Design/Product Design / Campaign

2011 Design Merit Award

5.0

Rocca SPIELE

Rocca

Industrial Design/Product Design / Campaign

2011 Design Merit Award

5.0

adidas Japan K.K.

adidas SKYCOMIC

Out Of Home / Campaign

2011 Advertising Merit Award

5.0

Nike Japan

Nike Music shoe

Non-Broadcast / Single

2011 Advertising Merit Award

5.0

adidas Japan K.K.

adidas SKYCOMIC

Innovation in Advertising / Campaign

2011 Advertising Merit Award

5.0

HIROSHIMA PEACE MEMORIAL MUSEUM

PEACE SHADOW, RECREATING NUKES MEMORIES

Innovation in Advertising / Campaign

2011 Advertising Merit Award

5.0

K'S JAPAN

SMASH - a guitar born-to-be-destroyed -

Integrated Branding / Integrated Branding Campaign

2011 Advertising Merit Award

5.0

K's Japan

SMASH: Guitar Born To Be Destroyed

Experiential Advertising / Single

2011 Advertising Merit Award

5.0

adidas Japan K.K.

adidas SKYCOMIC

Experiential Advertising / Single

2011 Advertising Merit Award

5.0

Nike Japan

WTF Nike Tulio

Experiential Advertising / Single

2011 Advertising Merit Award

5.0

UNIQLO CO.,LTD.

UNIQLO LUCKY MACHINE

Websites & Microsites / Branded Games

2011 Interactive Merit Award

5.0

UNIQLO CO.,LTD.

UNIQLO LUCKY COUNTER

Websites & Microsites / Social Networks/ Community

2011 Interactive Merit Award

5.0

adidas Japan K.K.

Impossible Wall

Interactive Advertising / Environmental / Experiential - Single

2011 Interactive Merit Award

5.0

BP Castrol K.K.

Engine-driven free kicker "Castrol Ichi-GO"

Interactive Advertising / Environmental / Experiential - Campaign

2011 Interactive Merit Award

5.0

NIKE JAPAN

MARCUS TULIO TANAKA. WRITE THE FUTURE.

Interactive Advertising / Other Interactive Media - Single

2011 Interactive Merit Award

5.0

Nikon Corporation

Helicopter Boyz

Online Films And Video / Short Form - Single

2011 Interactive Merit Award

5.0

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