The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Points: 25.0
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
Points: 25.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
World Wide Maze
Agency: PARTY / Tokyo Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
Points: 15.0
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo Client: Honda Category: Craft / Sound Design
Points: 10.0
UNIQLO HairDo
Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Points: 10.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / Utility
Points: 10.0
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
Points: 5.0
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo Client: Menicon Category: Online Films & Video / Interactive Video
Points: 5.0
FUNFAIR IN YOUR MOUTH
Agency: Beacon/Leo Burnett / Tokyo Client: Ebara Foods Industry, Inc. Category: Websites / Branded Games
Points: 5.0
World Wide Maze
Agency: PARTY / Tokyo Client: Google Japan Category: Websites / Branded Games
Points: 5.0
Bloody Tube
Agency: Bascule / Tokyo Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Points: 5.0
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo Client: Sunshine City Corporation Category: User Experience Design - Mobile / Design Craft
Points: 5.0
TOKYO CITY SYMPHONY
Agency: SIX / Tokyo + Bascule / Tokyo Client: Mori Building Co. Category: Websites / Corporate Website
Points: 5.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Points: 5.0
SAVING YOUR FUTURE
Agency: Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Client:
BEAMS
Title:
ASOBERU-T ("Playable T-Shirts")
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Uniqlo
Title:
UNIQLO RECIPE
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Uniqlo
Title:
UNIQLO HairDo
Category:
Websites / Footwear, Clothing and Accessories
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Ebara Foods Industry, Inc.
Title:
FUNFAIR IN YOUR MOUTH
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Japan
Title:
World Wide Maze
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Mori Building Co.
Title:
TOKYO CITY SYMPHONY
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0