The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Nameless Paints
Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Points: 50.0
Japanese Sake KOI
Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo Client: Imayotsukasa Sake Brewery Category: Consumer - Package Design / Single or Series
Points: 25.0
mt expo 2015
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 25.0
mt expo yokohama
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Points: 25.0
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo Client: Musashino Art University Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 25.0
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 25.0
Blueprint of Typographic Landscape
Agency: Grand Deluxe / Matsuyama Client: Hori Architect Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Points: 25.0
Shapes
Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Loading
Agency: emuni llp. / Tokyo Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo Client: Coca-Cola (Japan) Category: Consumer - Package Design / Single or Series
Points: 15.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 15.0
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
Game Spot Palo
Agency: Dentsu Inc. / Tokyo Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
Points: 15.0
Musashino Art University 2016
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Musashino Art University Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 10.0
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 10.0
Paper Ripple
Agency: MARU / TOKYO Client: MARU Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 10.0
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Power of Copy
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA Client: Copywriters Club Nagoya Category: Consumer - Publication Design / Book Cover Design
Points: 5.0
Studies of Graphic Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Points: 5.0
Ichimaru Soy Sauce
Agency: J inc. / TOKYO + ENJIN inc. / TOKYO Client: Marusan Foods Category: Consumer - Package Design / Single or Series
Points: 5.0
Magouemon
Agency: cosmos / Tokyo Client: Magouemon Category: Consumer - Package Design / Single or Series
Points: 5.0
Chiyonokame
Agency: cosmos / Tokyo Client: Chiyonokame-Shuzo Category: Consumer - Package Design / Single or Series
Points: 5.0
TEA TIME STORIES
Agency: HAKUHODO Inc. / Tokyo Client: em-company Category: Consumer - Package Design / Single or Series
Points: 5.0
San Grams
Agency: Draft Co.,Ltd. / Tokyo,JAPAN Client: Marumatsu Tea Category: Consumer - Package Design / Product Line
Points: 5.0
Lissage Men
Agency: Samurai / Tokyo Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
Points: 5.0
"THE" Products
Agency: good design company / Tokyo Client: THE Category: Consumer - Package Design / Product Line
Points: 5.0
Yoshiaki Irobe: WALL
Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 5.0
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Points: 5.0
Green Newspaper
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo Client: The Mainichi Newspapers Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Yaocho Bar Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Reduce garbage for Ise Bay
Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Mt. Fuji Rubbish Billboards
Agency: Ogilvy & Mather Japan GK / Tokyo Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Points: 5.0
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Points: 5.0
mt expo 2015
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
mt expo yokohama
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Hiroshima Peace Recycling
Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Points: 5.0
Paper Sample Coaster
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
Posters of Nakagawa Masashichi Shoten 300th anniversary
Agency: good design company / Tokyo Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 5.0
ANIMAZING JAPANESE PATTERN
Agency: HAKUHODO / Osaka Client: Comexposium Japan Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
The Universe in the Mind ? Promoting the Science Literary Award ?
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
Japanese Harmony
Agency: Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Points: 5.0
Slice of Heartland
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Game Spot Palo
Agency: DENTSU INC. / Tokyo Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Best of Discipline Pencil
Points:
50.0
Client:
Imayotsukasa Sake Brewery
Title:
Japanese Sake KOI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Hori Architect
Title:
Blueprint of Typographic Landscape
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Rapyard
Title:
Loading
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Musashino Art University
Title:
Musashino Art University 2016
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Hachioji
Title:
TAKAO 599 MUSEUM
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
MARU
Title:
Paper Ripple
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Copywriters Club Nagoya
Title:
Power of Copy
Category:
Consumer - Publication Design / Book Cover Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
The Yoshida Hideo Memorial Foundation
Title:
Studies of Graphic Design
Category:
Consumer - Publication Design / Magazine Cover Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Marusan Foods
Title:
Ichimaru Soy Sauce
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Magouemon
Title:
Magouemon
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Chiyonokame-Shuzo
Title:
Chiyonokame
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
em-company
Title:
TEA TIME STORIES
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Marumatsu Tea
Title:
San Grams
Category:
Consumer - Package Design / Product Line
Award:
2016 Design Merit Award
Points:
5.0
Client:
Kanebo Cosmetics
Title:
Lissage Men
Category:
Consumer - Package Design / Product Line
Award:
2016 Design Merit Award
Points:
5.0
Client:
THE
Title:
"THE" Products
Category:
Consumer - Package Design / Product Line
Award:
2016 Design Merit Award
Points:
5.0
Client:
Ginza Graphic Gallery
Title:
Yoshiaki Irobe: WALL
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Merit Award
Points:
5.0
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
The Mainichi Newspapers
Title:
Green Newspaper
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Mie Prefecture
Title:
Reduce garbage for Ise Bay
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
The Fujisan Club
Title:
Mt. Fuji Rubbish Billboards
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Award:
2016 Design Merit Award
Points:
5.0
Client:
Quiksilver Japan
Title:
True Wetsuits
Category:
Innovation - Collateral Design / Collateral Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Hagukuminosato
Title:
Hiroshima Peace Recycling
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Heiwa Paper
Title:
Paper Sample Coaster
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Nakagawa Masashichi Shoten
Title:
Posters of Nakagawa Masashichi Shoten 300th anniversary
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Comexposium Japan
Title:
ANIMAZING JAPANESE PATTERN
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Nikkei
Title:
The Universe in the Mind ? Promoting the Science Literary Award ?
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Suntory Holdings
Title:
Japanese Harmony
Category:
Consumer - Collateral Design / Posters - Single
Award:
2016 Design Merit Award
Points:
5.0
Client:
Kirin Company
Title:
Slice of Heartland
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 1
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
