The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Japan

Client

Title

Category

Award

Points

Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System Points: 25.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty Points: 25.0
mt ex 3331 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces Points: 25.0
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series Points: 25.0
Honda. Great Journey. Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series Points: 25.0
The Washi Lingerie Poster Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series Points: 25.0
GRAVITY CAT Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo Client: Sony Interactive Entertainment Category: Craft - Direction / Direction - Single Points: 25.0
Still Life Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act Agency: McCann / Tokyo + TYO drive / Tokyo + WOW / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations Points: 15.0
BIHAKU WATANABE CO., LTD. Agency: AD&D / Tokyo Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series Points: 15.0
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series Points: 15.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series Points: 15.0
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series Points: 15.0
mt × vitra Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act Agency: McCann / Tokyo + TYO inc. TYO drive / Tokyo + WOW inc. / Tokyo Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces Points: 15.0
Eight: Business Cards Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo Client: Sansan, Inc. Category: Motion Graphics / Single Points: 15.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series Points: 15.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series Points: 15.0
Aging=Passage of Time Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series Points: 15.0
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series Points: 15.0
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series Points: 15.0
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series Points: 15.0
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign Points: 15.0
TON-TON VOICE SUMO Agency: DENTSU INC. / Tokyo Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel Points: 15.0
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single Points: 10.0
Honda. Great Journey. Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines Points: 10.0
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series Points: 10.0
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series Points: 10.0
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series Points: 10.0
Okayama Destination Campaign Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces Points: 10.0
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single Points: 10.0
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series Points: 10.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series Points: 10.0
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Ambient / Immersive / Digital Installations Points: 10.0
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Physical Product Points: 10.0
PPAP LIVE @ YOUTUBE FANFEST Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual Points: 10.0
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Campaign Points: 5.0
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System Points: 5.0
Daiichi Fruit Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Branding / Identity System Points: 5.0
TAKE PHYSICAL CONDITIONING GYM Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System Points: 5.0
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Branding / Collateral Item - Single Points: 5.0
Kappa Sushi Rebranding Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding Points: 5.0
Hand meets Hand Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations Points: 5.0
Connect Pen & Notebook Agency: Toppan Printing Co.,Ltd. / Tokyo Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static Points: 5.0
Nagoya University of Arts Graduation Exhibition Agency: Peace Graphics / Nagoya Client: Nagoya University of Arts Category: Typography / Static Points: 5.0
“Mist-ery" Train / Sea Train Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series Points: 5.0
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series Points: 5.0
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series Points: 5.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

2017 Design Gold Pencil

25.0

Panasonic Corporation

Life is electric

Packaging / Specialty

2017 Design Gold Pencil

25.0

Kamoi kakoshi Co., Ltd.

mt ex 3331

Immersive / Environmental / Indoor Spaces

2017 Design Gold Pencil

25.0

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Series

2017 Design Gold Pencil

25.0

Honda Motor Co., Ltd.

Honda. Great Journey.

Craft / Printing & Paper Craft - Single or Series

2017 Design Gold Pencil

25.0

RC Corp. France-Japon

The Washi Lingerie Poster

Craft / Printing & Paper Craft - Single or Series

2017 Design Gold Pencil

25.0

Sony Interactive Entertainment

GRAVITY CAT

Craft - Direction / Direction - Single

2017 Moving Image Craft Gold Pencil

25.0

The END ALS Association

Still Life

Branding / Brand Installations

2017 Design Silver Pencil

15.0

Amazon Japan G.K.

Amazon Fashion Week Tokyo 2017 S/S Opening Act

Branding / Brand Installations

2017 Design Silver Pencil

15.0

BIHAKU WATANABE CO., LTD.

BIHAKU WATANABE CO., LTD.

Promotional / Posters - Series

2017 Design Silver Pencil

15.0

Dentsu Advertising Awards Selection Council

The Study of Human Being

Promotional / Posters - Series

2017 Design Silver Pencil

15.0

Panasonic Corporation

Life is electric

Promotional / Posters - Series

2017 Design Silver Pencil

15.0

Comexposium Japan K.K.

face

Promotional / Posters - Series

2017 Design Silver Pencil

15.0

Kamoi kakoshi Co., Ltd.

mt × vitra

Immersive / Environmental / Indoor Spaces

2017 Design Silver Pencil

15.0

Amazon Japan G.K.

Amazon Fashion Week Tokyo 2017 S/S Opening Act

Immersive / Environmental / Indoor Spaces

2017 Design Silver Pencil

15.0

Sansan, Inc.

Eight: Business Cards

Motion Graphics / Single

2017 Design Silver Pencil

15.0

Panasonic Corporation

Life is electric

Craft / Art Direction - Single or Series

2017 Design Silver Pencil

15.0

Panasonic Corporation

Life is electric

Craft / Illustration - Single or Series

2017 Design Silver Pencil

15.0

SHISEIDO CO., LTD.

Aging=Passage of Time

Craft / Photography - Single or Series

2017 Design Silver Pencil

15.0

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Series

2017 Design Silver Pencil

15.0

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

2017 Design Silver Pencil

15.0

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

2017 Design Silver Pencil

15.0

Tourism Australia

GIGA Selfie

Craft / Use of Digital Technology - Single or Campaign

2017 Print & Outdoor Silver Pencil

15.0

Geriatric health services facility HITORIZAWA

TON-TON VOICE SUMO

Innovation in UX / UI / Single Channel

2017 UX / UI Silver Pencil

15.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Branding / Collateral Item - Single

2017 Design Bronze Pencil

10.0

Honda Motor Co., Ltd.

Honda. Great Journey.

Branding / Brand Books / Identity Guidelines

2017 Design Bronze Pencil

10.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Promotional / Posters - Series

2017 Design Bronze Pencil

10.0

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Promotional / Posters - Series

2017 Design Bronze Pencil

10.0

Nikkei Inc.

An Experiment of the Imagination

Promotional / Promotional Items - Single or Series

2017 Design Bronze Pencil

10.0

Kamoi kakoshi Co., Ltd.

Okayama Destination Campaign

Immersive / Environmental / Indoor Spaces

2017 Design Bronze Pencil

10.0

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Motion Graphics / Single

2017 Design Bronze Pencil

10.0

ISSEY MIYAKE INC.

100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE

Craft / Art Direction - Single or Series

2017 Design Bronze Pencil

10.0

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Series

2017 Design Bronze Pencil

10.0

Beatink Inc / Opal Limited

Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno

Craft / Printing & Paper Craft - Single or Series

2017 Design Bronze Pencil

10.0

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Ambient / Immersive / Digital Installations

2017 Interactive Bronze Pencil

10.0

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Physical Product

2017 Intellectual Property Bronze Pencil

10.0

Google Inc.

PPAP LIVE @ YOUTUBE FANFEST

Craft - Innovation in Moving Image Craft / Visual

2017 Moving Image Craft Bronze Pencil

10.0

Panasonic Corporation

Life is electric

Craft / Art Direction - Campaign

2017 Cross-Platform Merit Award

5.0

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Branding / Identity System

2017 Design Merit Award

5.0

Daiichi Fruit

Daiichi Fruit

Branding / Identity System

2017 Design Merit Award

5.0

TAKE PHYSICAL CONDITIONING

TAKE PHYSICAL CONDITIONING GYM

Branding / Identity System

2017 Design Merit Award

5.0

Nikkei Inc.

An Experiment of the Imagination

Branding / Collateral Item - Single

2017 Design Merit Award

5.0

Kappa Create Co., Ltd.

Kappa Sushi Rebranding

Branding / Rebranding

2017 Design Merit Award

5.0

Tiffany & Co.

Hand meets Hand

Branding / Brand Installations

2017 Design Merit Award

5.0

OTSUKA PHARMACEUTICAL CO., LTD.

Connect Pen & Notebook

Typography / Static

2017 Design Merit Award

5.0

Nagoya University of Arts

Nagoya University of Arts Graduation Exhibition

Typography / Static

2017 Design Merit Award

5.0

Willer Trains

“Mist-ery" Train / Sea Train

Promotional / Posters - Series

2017 Design Merit Award

5.0

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Promotional / Posters - Series

2017 Design Merit Award

5.0

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

2017 Design Merit Award

5.0

Kamoi kakoshi Co., Ltd.

mt ex singapore

Promotional / Posters - Series

2017 Design Merit Award

5.0

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