The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Points: 5.0
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Branding / Identity System
Points: 5.0
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
mt ex singapore
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
The World of Izumi Kyoka
Agency: Hakuhodo Inc. / Tokyo Client: KANAZAWA's Beauty Explored Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
Girl With a Coloring Drop
Agency: OTUA Co.,Ltd / Tokyo + SHOEI Inc. / Tokyo Client: SHOEI Inc. Category: Craft / Printing & Paper Craft - Single or Series
Points: 5.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Branding / Collateral Item - Single
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
Points: 5.0
Kappa Sushi Rebranding
Agency: HAKUHODO INC. / TOKYO Client: Kappa Create Co., Ltd. Category: Branding / Rebranding
Points: 5.0
DELICIOUS SUPPLEMENT
Agency: Beacon/Leo Burnett / Tokyo Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Points: 5.0
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign
Points: 5.0
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Hand meets Hand
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo Client: Tiffany & Co. Category: Branding / Brand Installations
Points: 5.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Points: 5.0
SOBA ALLERGY TATTOO CHECKER
Agency: J. Walter Thompson Japan / Tokyo Client: DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE Category: Print / Flat & Dimensional
Points: 5.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Print / Flat & Dimensional
Points: 5.0
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Information Architecture
Points: 5.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Points: 5.0
The Refugee Collection
Agency: Ogilvy & Mather Japan GK / Tokyo Client: Refugees International Japan Category: Ambient / P.O.P. & In-Store - Campaign
Points: 5.0
Connect Pen & Notebook
Agency: Toppan Printing Co.,Ltd. / Tokyo Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
Points: 5.0
Nagoya University of Arts Graduation Exhibition
Agency: Peace Graphics / Nagoya Client: Nagoya University of Arts Category: Typography / Static
Points: 5.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Points: 5.0
Making of Björk Digital
Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo Client: TANIZAWA Category: Events & Experiential
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Applications
Points: 5.0
Digital Goldfish Scooping
Agency: DENTSU INC. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: Samsung Electronics Category: Applications
Points: 5.0
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient / Live Events
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Points: 5.0
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo Client: All Nippon Airways Category: Craft / Visual Effects / Animation
Points: 5.0
mt ex singapore
Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Second Life Toys
Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Points: 5.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Points: 5.0
dear mayuko
Agency: Nippon Design Center, Inc. / Japan Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Packages of Kungyokudo
Agency: good design company / Tokyo Client: Ouno-kungyokudo Co.,Ltd. Category: Packaging / Mass-market
Points: 5.0
Smile Lock Outlet
Agency: DENTSU INC. / Tokyo Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Package of Kishimen (flat udon noodle)
Agency: Peace Graphics / Nagoya Client: Tatsumimenten Category: Packaging / Mass-market
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
Points: 5.0
TOTTORI WEST -FAMILY TIME TEST-
Agency: DENTSU INC. / Tokyo + Goodfeeling Inc. / Tokyo + Blurb media Inc. / Tokyo + DENTSU TEC INC. / Tokyo Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
Points: 5.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Innovation in Direct
Points: 5.0
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
KANAZAWA's Beauty Explored
Title:
The World of Izumi Kyoka
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
SHOEI Inc.
Title:
Girl With a Coloring Drop
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Kappa Create Co., Ltd.
Title:
Kappa Sushi Rebranding
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
East Japan Railway Company
Title:
DELICIOUS SUPPLEMENT
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Tiffany & Co.
Title:
Hand meets Hand
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
DAITAN HOLDINGS Co., Ltd.(Fuji soba) and 230 SOBA STREET PROMOTION COMMITTEE
Title:
SOBA ALLERGY TATTOO CHECKER
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Craft / Information Architecture
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Refugees International Japan
Title:
The Refugee Collection
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
OTSUKA PHARMACEUTICAL CO., LTD.
Title:
Connect Pen & Notebook
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nagoya University of Arts
Title:
Nagoya University of Arts Graduation Exhibition
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
Digital Goldfish Scooping
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Dear Mayuko Co., Ltd.
Title:
dear mayuko
Category:
Packaging / Mass-market
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ouno-kungyokudo Co.,Ltd.
Title:
Packages of Kungyokudo
Category:
Packaging / Mass-market
Award:
2017 Design Merit Award
Points:
5.0
Client:
TOYOTA
Title:
Smile Lock Outlet
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Tatsumimenten
Title:
Package of Kishimen (flat udon noodle)
Category:
Packaging / Mass-market
Award:
2017 Design Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
