Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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Shaman Video

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PAST WINNERS

#

One Show
Country Rankings

 


Malaysia

Client

Title

Category

Award

Points

Escalator Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single Points: 15.0
Maze Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single Points: 15.0
MAZE Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single Points: 15.0
AKU Dog Show Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign Points: 15.0
Group Photo Agency: Naga DDB Malaysia / Petaling Jaya Client: Nikon Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single Points: 5.0
Fly Boy Agency: Naga DDB Malaysia / Petaling Jaya Client: Energizer Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single Points: 5.0
Finger Agency: BBDO Malaysia / Kuala Lumpur Client: Olympus (M) Sdn Bhd Category: Collateral Advertising / Posters: Single Points: 5.0
Queer Eye Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Metropolitan TV Sdn Bhd (8TV) Category: Collateral Advertising / Posters: Campaign Points: 5.0
" Flag " / " Old Man "/ " Widow " Agency: JWT Malaysia / Kuala Lumpur, Client: Kimberly-Clark Trading Sdn. Bhd. Category: Collateral Advertising / Posters: Campaign Points: 5.0
"Tough Plastics" Agency: Y&R / Kuala Lumpur Client: Yser Marketing Category: Collateral Advertising / Posters: Campaign Points: 5.0
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah" Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign Points: 5.0
"Jogger" Agency: Saatchi & Saatchi / Petaling Jaya Client: UMW Toyota Motor Category: Consumer Television / :30/:25 - Single Points: 5.0
Dry Ice Agency: BBDO Malaysia / Kuala Lumpur Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single Points: 5.0
Guns Agency: Naga DDB Malaysia / Petaling Jaya Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only Points: 5.0
think out of the school Agency: grass / dasein / Kuala lumpur Client: dasein academy of art Category: Direct Mail / Single Points: 5.0
"Prison Bars" Agency: Saatchi & Saatchi / Petaling Jaya Client: Amnesty International Malaysia Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla) Points: 5.0
Carbon Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla) Points: 5.0
Speak Up Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single Points: 5.0

Gillette (M) Sdn Bhd

Escalator

Collateral Advertising / Point-of-Purchase and In-Store: Single

2006 Advertising Silver Pencil

15.0

Sony (M) Sdn Bhd

Maze

Collateral Advertising / Posters: Single

2006 Advertising Silver Pencil

15.0

SONY (M) SDN BHD

MAZE

Collateral Design / Posters: Single

2006 Design Silver Pencil

15.0

PetsUnite Sdn Bhd

AKU Dog Show

Collateral Design / Posters: Campaign

2006 Design Silver Pencil

15.0

Nikon Malaysia Sdn Bhd

Group Photo

Collateral Advertising / Posters: Single

2006 Advertising Merit Award

5.0

Energizer Malaysia Sdn Bhd

Fly Boy

Collateral Advertising / Posters: Single

2006 Advertising Merit Award

5.0

Olympus (M) Sdn Bhd

Finger

Collateral Advertising / Posters: Single

2006 Advertising Merit Award

5.0

Metropolitan TV Sdn Bhd (8TV)

Queer Eye

Collateral Advertising / Posters: Campaign

2006 Advertising Merit Award

5.0

Kimberly-Clark Trading Sdn. Bhd.

" Flag " / " Old Man "/ " Widow "

Collateral Advertising / Posters: Campaign

2006 Advertising Merit Award

5.0

Yser Marketing

"Tough Plastics"

Collateral Advertising / Posters: Campaign

2006 Advertising Merit Award

5.0

Amnesty International Malaysia

"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"

Public Service/Political-Print / Newspaper or Magazine - Campaign

2006 Advertising Merit Award

5.0

UMW Toyota Motor

"Jogger"

Consumer Television / :30/:25 - Single

2006 Advertising Merit Award

5.0

PepsiCo International

Dry Ice

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

2006 Advertising Merit Award

5.0

Naga DDB Malaysia

Guns

Collateral Design / Self-Promotion - Single Only

2006 Design Merit Award

5.0

dasein academy of art

think out of the school

Direct Mail / Single

2006 Design Merit Award

5.0

Amnesty International Malaysia

"Prison Bars"

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

2006 Design Merit Award

5.0

Women's Aid Organisation

Carbon

Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)

2006 Design Merit Award

5.0

Women's Aid Organisation

Speak Up

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

2006 Interactive Merit Award

5.0


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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