The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Category: Out Of Home / Campaign
Points: 5.0
Business Banner
Agency: Special / Auckland Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Verses
Agency: Alt Group / Ponsonby Client: Black Grace Category: Typography in Design / Campaign
Points: 5.0
Nimble as a Mouse
Agency: Saatchi & Saatchi, New Zealand / Auckland Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
I AM campaign identity
Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Corporate Identity / Campaign
Points: 5.0
Adidas, Give Your All
Agency: TBWA/Tequila / auckland CBD Client: Adidas, All Blacks NZRU Category: Non-Broadcast / Campaign
Points: 5.0
Car for Sale
Agency: Ogilvy New Zealand / Auckland Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Book Sculpture
Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Points: 5.0
Yellow Chocolate
Agency: Colenso BBDO / Auckland Client: Yellow Pages Ltd Category: Innovation in Advertising / Campaign
Points: 5.0
Through Someone Elses Eyes
Agency: DDB Group New Zealand / Auckland Client: SKY Television Category: Innovation in Advertising / Campaign
Points: 5.0
Yellow Chocolate
Agency: Colenso BBDO / Auckland Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Real Stories
Agency: Colenso BBDO / Auckland Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Dog Fight
Agency: Colenso BBDO / Auckland Client: TVNZ Category: Experiential Advertising / Single
Points: 5.0
Panic Station
Agency: DDB New Zealand / Auckland Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Points: 5.0
Crash Test Eggs
Agency: Aim Proximity Limited / Wellington Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Points: 5.0
Animated Calendar
Agency: DDB New Zealand / Auckland Client: DDB Group New Zealand Category: Collateral Design / Self-promotion
Points: 5.0
Rothko
Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Points: 5.0
Pollock
Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Points: 5.0
Van Gogh
Agency: DDB New Zealand / Auckland Client: SKY Television Category: Consumer Radio / Single
Points: 5.0
Beer- The Untold Story
Agency: Colenso BBDO / Auckland Client: DB Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Double Back
Agency: Colenso BBDO / Auckland Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Clockwork Orange
Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Read More Movies Category: Out Of Home / Single
Points: 5.0
Book Sculpture
Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Out Of Home / Single
Points: 5.0
Kit Kat Chairs
Agency: JWT New Zealand / Auckland PO BOX 2566 Client: Nestle Category: Out Of Home / Single
Points: 5.0
I AM Campaign Booklet
Agency: Alt Group / Ponsonby Client: Auckland Museum Category: Branding / Booklet/Brochure
Points: 5.0
Client:
Whitcoulls
Title:
Clockwork Orange, Willy Wonka, Dragon Tattoo
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Orcon
Title:
Business Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Toyota New Zealand
Title:
Nimble as a Mouse
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Auckland Museum
Title:
I AM campaign identity
Category:
Corporate Identity / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Adidas, All Blacks NZRU
Title:
Adidas, Give Your All
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Waitakere City
Title:
Car for Sale
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Through Someone Elses Eyes
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
TVNZ
Title:
Real Stories
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
TVNZ
Title:
Dog Fight
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
NZTA
Title:
Crash Test Eggs
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
DDB Group New Zealand
Title:
Animated Calendar
Category:
Collateral Design / Self-promotion
Award:
2011 Design Merit Award
Points:
5.0
Client:
SKY Television
Title:
Rothko
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Pollock
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SKY Television
Title:
Van Gogh
Category:
Consumer Radio / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
DB
Title:
Beer- The Untold Story
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Whitcoulls Read More Movies
Title:
Clockwork Orange
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nestle
Title:
Kit Kat Chairs
Category:
Out Of Home / Single
Award:
2011 Advertising Merit Award
Points:
5.0