The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Points: 25.0
The Smirnoff Night Project
Agency: Special / Auckland Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Points: 15.0
Oil on Canvas
Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign
Points: 15.0
Doggelganger
Agency: Colenso BBDO / Auckland Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Points: 5.0
Fisher & Paykel: The Social Kitchen
Agency: Alt Group / Auckland Client: Fisher & Paykel Category: Corporate Identity / Campaign
Points: 5.0
Metamorphosis
Agency: String Theory / Auckland Client: Good Books Category: Online Branded Entertainment / Short-form
Points: 5.0
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Points: 5.0
Ghost Chips
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency (NZTA) Category: Brand Transformation / Single
Points: 5.0
Impulse Saver
Agency: Colenso BBDO / Auckland Client: Westpac Category: Mobile Applications/Sites / Services
Points: 5.0
Skate Pinball
Agency: Colenso BBDO / Auckland Client: Frucor Beverages Ltd Category: Events and Installations
Points: 5.0
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Non-Broadcast / Online
Points: 5.0
Oil on Canvas
Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Non-Broadcast / Online
Points: 5.0
Mayday Appeal
Agency: DDB / Auckland Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Oil on Canvas
Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
Points: 5.0
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Points: 5.0
Who Murdered Rico?
Agency: .99 / Auckland Client: Mike Tod Category: Gaming / Online gaming
Points: 5.0
Smart Puppies
Agency: Colenso BBDO / Auckland Client: Mars Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
60 Things in 60 Seconds
Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
PEDIGREE Adoption Drive
Title:
Doggelganger
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Fisher & Paykel
Title:
Fisher & Paykel: The Social Kitchen
Category:
Corporate Identity / Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Good Books
Title:
Metamorphosis
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
New Zealand Transport Agency (NZTA)
Title:
Ghost Chips
Category:
Brand Transformation / Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Westpac
Title:
Impulse Saver
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Frucor Beverages Ltd
Title:
Skate Pinball
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Coastguard New Zealand
Title:
Mayday Appeal
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Multiple Sclerosis Society
Title:
MS Numbing Soap
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Mars
Title:
Smart Puppies
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0