The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Mistakes
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Points: 25.0
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 15.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
Points: 10.0
Blazed
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Points: 10.0
Journal resource for cancer patients
Agency: .99 / Auckland Client: Leukaemia & Blood Cancer New Zealand Category: Public Service / Promotional Items
Points: 5.0
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington Client: Wellington International Ukulele Orchestra Category: Innovation in Radio / Radio
Points: 5.0
Left Hand Radio
Agency: Y&R New Zealand / Auckland Client: Avis Budget Category: Innovation in Radio / Radio
Points: 5.0
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland Client: Samsung New Zealand Category: Outdoor / Digital / Electronic
Points: 5.0
Be the Artist
Agency: DDB Group New Zealand / Auckland Client: Lion Category: Consumer Television / 60 Second - Single
Points: 5.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
TUI Beer Plumber
Agency: Saatchi & Saatchi New Zealand / Auckland Client: DB Breweries - TUI Beer Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Food Photos Save Lives
Agency: DraftFCB New Zealand / Auckland Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Instant News Satire
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Samsung New Zealand Category: E-Publication Ads / Single
Points: 5.0
Blazed
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Points: 5.0
Mistakes
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Points: 5.0
New Zealand Opera
Agency: Alt Group / Auckland Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
Expert Opinion
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Points: 5.0
TUI Dark
Agency: Saatchi & Saatchi New Zealand / Auckland Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Points: 5.0
Meeting of the Minds
Agency: Whybin \ TBWA \ Digital Arts Network / Auckland Client: Minds for Minds Category: Public Service / Collateral Design
Points: 5.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Lion
Title:
The Beck's Edison Bottle
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Leukaemia & Blood Cancer New Zealand
Title:
Journal resource for cancer patients
Category:
Public Service / Promotional Items
Award:
2014 Design Merit Award
Points:
5.0
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Avis Budget
Title:
Left Hand Radio
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Outdoor / Digital / Electronic
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
DB Breweries - TUI Beer
Title:
TUI Beer Plumber
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Food Photos Save Lives
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
Instant News Satire
Category:
E-Publication Ads / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Opera
Title:
New Zealand Opera
Category:
Brand Identity / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Expert Opinion
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
DB Breweries - TUI Dark Beer
Title:
TUI Dark
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0