The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
New Zealand
Client
Title
Category
Award
Points
Instagram Your Fridge
Agency: Special / Auckland Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Instagram Your Fridge
Agency: Special / Auckland Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
mcwhopper.com
Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington Client: Burger King Category: CSR - Websites / Websites
Points: 5.0
Play the Bridge
Agency: Special / Auckland Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 5.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Brewtroleum
Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Points: 5.0
Play the Bridge
Agency: Special / Auckland Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Category: Consumer - Cross-Channel / User Experience
Points: 5.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Publications / Publications
Points: 5.0
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Publications / Publications
Points: 5.0
Actual Reality
Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Innovation - Mobile / Mobile
Points: 5.0
Brewtroleum
Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations
Points: 5.0
PEDIGREE Found
Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Read Better Stories
Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
PEDIGREE Found
Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Digital Product / Digital Product
Points: 5.0
Read Better Stories
Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 5.0
Play the Bridge
Agency: Special / Auckland Client: 2degrees Category: Consumer - Architecture / Architecture
Points: 5.0
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: SKY TV Category: Consumer - Print / Dimensional Mailing
Points: 5.0
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Burger King
Title:
mcwhopper.com
Category:
CSR - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Merit Award
Points:
5.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
ASB
Title:
Clever Kash
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Architecture / Architecture
Award:
2016 Responsive Environments Merit Award
Points:
5.0