The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Singapore
Client
Title
Category
Award
Points
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Staircase
Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
What Noise?
Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
Points: 15.0
Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 15.0
T-Shirt
Agency: Kinetic Singapore / singapore Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 15.0
Refill Bottle
Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Package Design / Campaign
Points: 15.0
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Points: 15.0
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Single
Points: 15.0
Lego -
Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Collateral / Posters - Campaign
Points: 15.0
Laces
Agency: JWT Singapore / Singapore Client: VGO Corporation Limited Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 15.0
Refill Bottle
Agency: Kinetic Singapore / singapore Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 15.0
Jonathan Yuen (2006)
Agency: Jonathan Yuen / Singapore Client: Jonathan Yuen Category: Self-Promotion / Web Sites
Points: 15.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
Udder
Agency: Y&R Singapore / Singapore Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
Points: 10.0
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Points: 10.0
Guns
Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Squat
Agency: BBDO / Singapore Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Flowers Feed The Soul
Agency: Kinetic Singapore / Singapore Client: Flowers Feed The Soul Category: Microsites / Business to Consumer
Points: 5.0
Hippies, Boy Band, Ex Girlfriends
Agency: Leo Burnett Singapore (A Division of TLG Communications Pte Ltd) / Far East Square Client: GH Stationery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Vinyl
Agency: JWT Singapore / Singapore Client: AMX Audiophiles Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 5.0
Basic Cut Campaign
Agency: BBDO / Singapore Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
I.D.Lab
Agency: Kinetic Singapore / singapore Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Dominie Packaging
Agency: BBDO / Singapore Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Telescope
Agency: RedCard Asia / Singapore Client: Economist Category: Outdoor / Outdoor: Single
Points: 5.0
Head
Agency: Ogilvy Singapore / Singapore Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
Horizons
Agency: Kinetic Singapore / singapore Client: Concave Scream Category: Package Design / Single
Points: 5.0
Matches
Agency: Ad Planet Group / Singapore Client: Nature Society Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
Sonic Brat HI.A.TUS CD
Agency: Asylum Creative Pte Ltd / Singapore Client: Sonic Brat Category: Package Design / Single
Points: 5.0
Ace/Joker/Diamond
Agency: McCann Erickson Singapore / Singapore Client: National Council on Problem Gambling Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 5.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Outdoor / Outdoor - Campaign
Points: 5.0
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 5.0
Identity Card
Agency: Kinetic Singapore / singapore Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
Effervescence
Agency: JWT Singapore / Singapore Client: Bayer (S.E.A.) Pte Ltd Category: Trade / Full Page or Spread - Campaign
Points: 5.0
What Noise?
Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 5.0
SAM
Agency: ARC Worldwide Singapore / Leo Burnett / Singapore Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 5.0
Nikon - Battlefield
Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Single
Points: 5.0
Slouch
Agency: BBDO / Singapore Client: One Cube Category: Collateral / Posters - Single
Points: 5.0
Le Doh
Agency: DDB Worldwide Pte Ltd / Singapore Client: Hasbro Singapore Category: Collateral / Posters - Single
Points: 5.0
Prefontaine Museum Bus
Agency: Kinetic Singapore / singapore Client: Nike Singapore Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Ultra Wide Angle Lens
Agency: Ogilvy Singapore / Singapore Client: Nikon Singapore Category: Collateral / Posters - Campaign
Points: 5.0
Basic Cut Campaign
Agency: BBDO / Singapore Client: One Cube Category: Collateral / Posters - Campaign
Points: 5.0
Sale / Offer / Bazaar
Agency: Kinetic Singapore / singapore Client: Lorgan's The Retro Store Category: Collateral Design / Posters - Campaign
Points: 5.0
SALE
Agency: Kinetic Singapore / singapore Client: Lorgan's The Retro Store Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Insects
Agency: JWT Singapore / Singapore Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
Elephant
Agency: JWT Singapore / Singapore Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
Aware - Monsters Campaign
Agency: Saatchi & Saatchi / Singapore Client: AWARE Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 5.0
Chickens
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Touch Community Service Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Microsites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Disabled People's Association Singapore
Title:
Slope, Staircase, Hump, Toilet Bowl, Bus
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Alzheimer's Disease Association
Title:
T-Shirt
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Package Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
VGO Corporation Limited
Title:
Laces
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Jonathan Yuen
Title:
Jonathan Yuen (2006)
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Malaysia Dairy Industries
Title:
Udder
Category:
Collateral Design / Posters - Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
IANSA
Title:
Guns
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
One Cube
Title:
Squat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Flowers Feed The Soul
Title:
Flowers Feed The Soul
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
GH Stationery
Title:
Hippies, Boy Band, Ex Girlfriends
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
AMX Audiophiles
Title:
Vinyl
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
One Cube
Title:
Basic Cut Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
I.D.Lab
Title:
I.D.Lab
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Dominie
Title:
Dominie Packaging
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Economist
Title:
Telescope
Category:
Outdoor / Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Red Cross Singapore
Title:
Head
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Concave Scream
Title:
Horizons
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Nature Society Singapore
Title:
Matches
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Sonic Brat
Title:
Sonic Brat HI.A.TUS CD
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
National Council on Problem Gambling
Title:
Ace/Joker/Diamond
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Alzheimer's Disease Association
Title:
Identity Card
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Merit Award
Points:
5.0
Client:
Bayer (S.E.A.) Pte Ltd
Title:
Effervescence
Category:
Trade / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Samaritans of Singapore
Title:
SAM
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nikon Singapore
Title:
Nikon - Battlefield
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
One Cube
Title:
Slouch
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Hasbro Singapore
Title:
Le Doh
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike Singapore
Title:
Prefontaine Museum Bus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nikon Singapore
Title:
Ultra Wide Angle Lens
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
One Cube
Title:
Basic Cut Campaign
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Lorgan's The Retro Store
Title:
Sale / Offer / Bazaar
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
Lorgan's The Retro Store
Title:
SALE
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
Worldwide Fund for Nature
Title:
Insects
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Worldwide Fund for Nature
Title:
Elephant
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
AWARE
Title:
Aware - Monsters Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Touch Community Service
Title:
Chickens
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
