The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
South Africa
Client
Title
Category
Award
Points
Gutter
Agency: Y&R South Africa / Cape Town Client: Playboy South Africa Category: Innovation in Print / Print
Points: 5.0
Tom
Agency: Y&R South Africa / Johannesburg Client: Gun Free South Africa Category: Radio / Public Service - Single
Points: 5.0
National Anthem
Agency: Ogilvy & Mather / Cape Town Client: Rape Wise Category: Radio / Public Service - Single
Points: 5.0
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Points: 5.0
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Agency: FCB South Africa / Johannesburg Client: Toyota South Africa Motors Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Bust You Out
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Radio Craft / Scriptwriting
Points: 5.0
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio Craft / Scriptwriting
Points: 5.0
The World's First LIVE Tweeting Honey Badger
Agency: Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg Client: Johannesburg Zoo Category: Other Digital Solutions
Points: 5.0
Hope Soap
Agency: Y&R South Africa / Cape Town Client: Safety Lab and Blikkiesdorp4Hope Category: Public Service Experiential Advertising / Ambient and Guerilla
Points: 5.0
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Tiger Brands Category: Consumer Television / 60 Second - Campaign
Points: 5.0
Webtropolis
Agency: Y&R South Africa / Cape Town Client: Land Rover Category: Magazine / Full Page or Spread - Single
Points: 5.0
Fox Crime: Cinema Crime Scene
Agency: Ireland/Davenport / Johannesburg Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 5.0
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
WESSA Annual Review 2013
Agency: human.kind / Johannesburg Client: The Wildlife & Environment Society of South Africa Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Points: 5.0
Love
Agency: Bester Burke / Cape Town Client: DARG Category: Public Service / Political - Video / Television - Single
Points: 5.0
There's more out there
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
Points: 5.0
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
DA Leader Helen Zille
Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
Points: 5.0
Former ANCYL President Julius Malema
Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
Points: 5.0
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
Points: 5.0
Who knows what you're getting.
Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Points: 5.0
Haunted Roads
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Points: 5.0
Client:
Playboy South Africa
Title:
Gutter
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Gun Free South Africa
Title:
Tom
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Rape Wise
Title:
National Anthem
Category:
Radio / Public Service - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Peninsula School Feeding Association
Title:
Lunch is on Me - Radio Campaign
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Bust You Out
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Johannesburg Zoo
Title:
The World's First LIVE Tweeting Honey Badger
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Safety Lab and Blikkiesdorp4Hope
Title:
Hope Soap
Category:
Public Service Experiential Advertising / Ambient and Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Consumer Television / 60 Second - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Webtropolis
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fox International Channels
Title:
Fox Crime: Cinema Crime Scene
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Saint-Gobain Gyproc
Title:
DryWall Book Shelf
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
The Wildlife & Environment Society of South Africa
Title:
WESSA Annual Review 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Award:
2014 Design Merit Award
Points:
5.0
Client:
DARG
Title:
Love
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
There's more out there
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Independent Newspapers
Title:
DA Leader Helen Zille
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Independent Newspapers
Title:
Former ANCYL President Julius Malema
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0