The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


South Africa

Client

Title

Category

Award

Points

A War of Words - Anniversary Forgotten Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single Points: 75.0
BMW Original Parts 'CEO' Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single Points: 15.0
South African National Blood Services CI Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System Points: 10.0
Soweto Gold '76 Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Typography / Static Points: 10.0
Nando's Peri Thread Book Agency: mullen lowe / Johannesburg Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues Points: 10.0
Marked by Bravery Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty Points: 10.0
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Innovation in Film / Online Points: 10.0
The News You Should Be Following Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign Points: 10.0
Drought Pack Agency: Joe Public United / Johannesburg Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single Points: 10.0
The Everyman Meal Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign Points: 10.0
You Should Have Called Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign Points: 10.0
The Everyman Meal - Claw Thing Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single Points: 10.0
You Should Have Called - Double Blue Tick Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single Points: 10.0
Twitter Refugees Agency: VML South Africa / Cape Town Client: PASSOP Category: Branded Social Post / Real-Time Response Points: 10.0
#OpenEyes Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town Client: Ster-Kinekor Category: Brand Voice Points: 10.0
Conspicuous Savers - Integrated Online - National Savings Month Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Branding / Integrated Online Points: 5.0
The annual report that feeds the hungry Agency: Hero Strategic Marketing / Cape Town Client: FoodBank SA (now known as FoodForward SA) Category: Branding / Annual Reports & Corporate Sustainability Reports Points: 5.0
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video Points: 5.0
#OpenEyes Agency: FoxP2 / Cape Town Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary Points: 5.0
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Print / Flat & Dimensional Points: 5.0
Cadbury Pre Joy Agency: Ogilvy & Mather / Johannesburg Client: Mondelez Category: Digital / Social Media & Viral Marketing Points: 5.0
First Kiss Agency: Y&R South Africa / Cape Town Client: Western Cape Government Category: Cinema Advertising Points: 5.0
True Stories Agency: Y&R South Africa / Cape Town + 7Films / Cape Town Client: Surf Shack Surfing School Category: Online Films & Video / Short Form - Campaign Points: 5.0
Dude vs Pensioner Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single Points: 5.0
Babe vs Mom Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Single Points: 5.0
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Publishing / Newspaper - Campaign Points: 5.0
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Publishing / Magazine - Campaign Points: 5.0
The Slave Calendar Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town Client: Iziko Museums of South Africa Category: Promotional / Collateral / Promotional Items - Single or Campaign Points: 5.0
Technically Agency: Ogilvy & Mather / Cape Town Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign Points: 5.0
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign Points: 5.0
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign Points: 5.0
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media Points: 5.0
Travel before its not fun anymore Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Flight Centre Category: Broadcast / Any Length - Campaign Points: 5.0
BMW Original Parts Agency: OpenCo - The Open Collaboration / Johannesburg Client: BMW South Africa Category: Broadcast / Any Length - Campaign Points: 5.0
The Everyman Meal - Cherry Lip Balm Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single Points: 5.0
You Should Have Called - Email Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single Points: 5.0
The Everyman Meal - Coloured Weights Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single Points: 5.0
Meet Sandile Agency: Joe Public United / Johannesburg + Native VML / Johannesburg Client: Nedbank Category: Social Engagement / Community Building Points: 5.0
Conspicuous Savers - Integrated Online - National Savings Month Agency: King James Group / Cape Town Client: Sanlam Category: Integrated Campaign Points: 5.0
Here's to Us Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Editing / Editing - Single Points: 5.0
Money Maker Agency: Net#work BBDO / Johannesburg Client: Coronation Fund Managers Category: Craft - Editing / Editing - Single Points: 5.0
Here's to Us Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Sound Design / Sound Design - Single Points: 5.0

Netflorist

A War of Words - Anniversary Forgotten

Craft / Sound Design - Single

2017 Radio Gold Pencil

75.0

BMW South Africa

BMW Original Parts 'CEO'

Craft / Writing - Single

2017 Radio Silver Pencil

15.0

South African National Blood Services

South African National Blood Services CI

Branding / Identity System

2017 Design Bronze Pencil

10.0

Soweto Gold

Soweto Gold '76

Typography / Static

2017 Design Bronze Pencil

10.0

Nando's

Nando's Peri Thread Book

Promotional / Booklets, Brochures, & Product Catalogues

2017 Design Bronze Pencil

10.0

Soweto Gold

Marked by Bravery

Packaging / Specialty

2017 Design Bronze Pencil

10.0

KFC

Shakin' Shakin'

Innovation in Film / Online

2017 Film Bronze Pencil

10.0

The Times

The News You Should Be Following

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Clover

Drought Pack

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single

2017 Print & Outdoor Bronze Pencil

10.0

KFC

The Everyman Meal

Broadcast / Any Length - Campaign

2017 Radio Bronze Pencil

10.0

Vodacom

You Should Have Called

Broadcast / Any Length - Campaign

2017 Radio Bronze Pencil

10.0

KFC

The Everyman Meal - Claw Thing

Craft / Writing - Single

2017 Radio Bronze Pencil

10.0

Vodacom

You Should Have Called - Double Blue Tick

Craft / Writing - Single

2017 Radio Bronze Pencil

10.0

PASSOP

Twitter Refugees

Branded Social Post / Real-Time Response

2017 Social Media Bronze Pencil

10.0

Ster-Kinekor

#OpenEyes

Brand Voice

2017 Public Relations Bronze Pencil

10.0

Sanlam

Conspicuous Savers - Integrated Online - National Savings Month

Integrated Branding / Integrated Online

2017 Cross-Platform Merit Award

5.0

FoodBank SA (now known as FoodForward SA)

The annual report that feeds the hungry

Branding / Annual Reports & Corporate Sustainability Reports

2017 Design Merit Award

5.0

KFC

Shakin' Shakin'

Online Advertising / Interactive Video

2017 Interactive Merit Award

5.0

Ster-Kinekor

#OpenEyes

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Merit Award

5.0

South African Breweries

The SAB Spike Detector Coaster

Print / Flat & Dimensional

2017 Direct Marketing Merit Award

5.0

Mondelez

Cadbury Pre Joy

Digital / Social Media & Viral Marketing

2017 Direct Marketing Merit Award

5.0

Western Cape Government

First Kiss

Cinema Advertising

2017 Film Merit Award

5.0

Surf Shack Surfing School

True Stories

Online Films & Video / Short Form - Campaign

2017 Film Merit Award

5.0

Flight Centre

Dude vs Pensioner

Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Babe vs Mom

Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Holiday Packing

Publishing / Newspaper - Campaign

2017 Print & Outdoor Merit Award

5.0

Volkswagen

Technically

Publishing / Magazine - Campaign

2017 Print & Outdoor Merit Award

5.0

Iziko Museums of South Africa

The Slave Calendar

Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Volkswagen

Technically

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Holiday Packing

Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Holiday Packing

Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

South African Breweries

The SAB Spike Detector Coaster

Innovation in Print & Outdoor / Ambient Media

2017 Print & Outdoor Merit Award

5.0

Flight Centre

Travel before its not fun anymore

Broadcast / Any Length - Campaign

2017 Radio Merit Award

5.0

BMW South Africa

BMW Original Parts

Broadcast / Any Length - Campaign

2017 Radio Merit Award

5.0

KFC

The Everyman Meal - Cherry Lip Balm

Craft / Writing - Single

2017 Radio Merit Award

5.0

Vodacom

You Should Have Called - Email

Craft / Writing - Single

2017 Radio Merit Award

5.0

KFC

The Everyman Meal - Coloured Weights

Craft / Writing - Single

2017 Radio Merit Award

5.0

Nedbank

Meet Sandile

Social Engagement / Community Building

2017 Social Media Merit Award

5.0

Sanlam

Conspicuous Savers - Integrated Online - National Savings Month

Integrated Campaign

2017 Public Relations Merit Award

5.0

Diageo

Here's to Us

Craft - Editing / Editing - Single

2017 Moving Image Craft Merit Award

5.0

Coronation Fund Managers

Money Maker

Craft - Editing / Editing - Single

2017 Moving Image Craft Merit Award

5.0

Diageo

Here's to Us

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Merit Award

5.0

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