The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Spain

Client

Title

Category

Award

Points

The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 25.0
Impossible is nothing Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single Points: 25.0
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases Points: 25.0
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 25.0
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single Points: 10.0
Postcards & Look up Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign Points: 10.0
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign Points: 10.0
The Clock Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Banners - Dynamic / Single Points: 10.0
The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign Points: 10.0
Mango Prestige Book Agency: Bassat Ogilvy & Mather Barcelona / Barcelona Client: Mango Category: Branding / Booklet/Brochure Points: 5.0
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Consumer Magazine / Color: Full Page or Spread - Single Points: 5.0
Smart Fortwo Eco Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign Points: 5.0
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single Points: 5.0
Laser Agency: Zapping/M&C Saatchi / Madrid Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single Points: 5.0
Town Agency: JWT Spain / Barcelona Client: Century Travel Category: Collateral / Posters - Single Points: 5.0
Laser Agency: Ruiz Nicoli Lineas / Madrid Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single Points: 5.0
Men Can Also Do It Agency: SHACKLETON / MADRID Client: Persan - Puntomatic Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign Points: 5.0
Let us do it Agency: VITRUVIO LEO BURNETT / Madrid Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
Puzzle Boy Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Branded Content / Single Points: 5.0
Appear on the news Agency: OgilvyOne Worldwide Spain / Madrid Client: Yell Publicidad Category: Microsites / Corporate Image Points: 5.0
Coke Kissmas Agency: MCCANN ERICKSON / MADRID Client: Coke Category: Microsites / Corporate Image Points: 5.0
Pau Gasol Website Agency: Doubleyou / Barcelona Client: Nike Category: Web Sites / Corporate Image Points: 5.0
Blackville Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Web Sites / Corporate Image Points: 5.0
Mouseless site Agency: VITRUVIO LEO BURNETT / Madrid Client: DPSL /PEST CONTROL Category: Web Sites / Corporate Image Points: 5.0
Because We Care Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Diesel Category: Web Sites / E-Commerce Points: 5.0
ECOLOGIC SIGNATURE Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single Points: 5.0
HP-Showtime Agency: herraiz soto & co / barcelona Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 5.0
The first TV show that doesn't happen on TV Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive Points: 5.0

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Gold Pencil

25.0

adidas

Impossible is nothing

Banners - Dynamic / Single

2008 Interactive Gold Pencil

25.0

Freixenet

The Key to Reserva

Film / Theatrical releases

2008 Branded Entertainment Gold Pencil

25.0

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Gold Pencil

25.0

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

2008 Advertising Bronze Pencil

10.0

Sony Playstation

Postcards & Look up

Collateral / P.O.P. and In-Store - Campaign

2008 Advertising Bronze Pencil

10.0

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

2008 Advertising Bronze Pencil

10.0

DIAGEO

The Clock

Banners - Dynamic / Single

2008 Interactive Bronze Pencil

10.0

Port Aventura

The Trap

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

2008 Interactive Bronze Pencil

10.0

Mango

Mango Prestige Book

Branding / Booklet/Brochure

2008 Design Merit Award

5.0

SONY PLAYSTATION

Guide Dog

Consumer Magazine / Color: Full Page or Spread - Single

2008 Advertising Merit Award

5.0

Daimlerchrysler Mercedes-Benz Smart Fortwo

Smart Fortwo Eco

Consumer Magazine / Color: Full Page or Spread - Campaign

2008 Advertising Merit Award

5.0

SONY PLAYSTATION

Guide Dog

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Miramax / Buenavista España

Laser

Collateral / P.O.P. and In-Store - Single

2008 Advertising Merit Award

5.0

Century Travel

Town

Collateral / Posters - Single

2008 Advertising Merit Award

5.0

Amnesty International

Laser

Public Service/Political Print / Outdoor and Posters - Single

2008 Advertising Merit Award

5.0

Persan - Puntomatic

Men Can Also Do It

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

2008 Advertising Merit Award

5.0

PRODIS Down Syndrome Foundation

Let us do it

Integrated Branding / Integrated Branding Campaign

2008 Advertising Merit Award

5.0

Sony Playstation

Puzzle Boy

Branded Content / Single

2008 Advertising Merit Award

5.0

Yell Publicidad

Appear on the news

Microsites / Corporate Image

2008 Interactive Merit Award

5.0

Coke

Coke Kissmas

Microsites / Corporate Image

2008 Interactive Merit Award

5.0

Nike

Pau Gasol Website

Web Sites / Corporate Image

2008 Interactive Merit Award

5.0

DIAGEO

Blackville

Web Sites / Corporate Image

2008 Interactive Merit Award

5.0

DPSL /PEST CONTROL

Mouseless site

Web Sites / Corporate Image

2008 Interactive Merit Award

5.0

Diesel

Because We Care

Web Sites / E-Commerce

2008 Interactive Merit Award

5.0

Daimlerchrysler Mercedes-Benz smarS

ECOLOGIC SIGNATURE

Email Marketing / Single

2008 Interactive Merit Award

5.0

hp

HP-Showtime

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2008 Interactive Merit Award

5.0

Atrapalo.com

The first TV show that doesn't happen on TV

Integrated Branding Campaign / Interactive and Non-Interactive

2008 Interactive Merit Award

5.0

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