The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
Recruitment 2009
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Recruitment 2009
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
Points: 15.0
In your hands
Agency: DDB Stockholm / Stockholm Client: Telia Category: Websites & Microsites / Services
Points: 15.0
The World's Biggest Signpost
Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
The Fun Theory
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Non-Broadcast / Single
Points: 15.0
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Points: 15.0
Gyttorp
Agency: Neumeister / Stockholm Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Points: 15.0
adidas teamgeist
Agency: North Kingdom / Skelleftea Client: adidas Category: Websites & Microsites / Branded Games
Points: 15.0
Gyttorp
Agency: Neumeister / Stockholm Client: Gyttorp Category: Package Design / Single
Points: 15.0
How Hetero?
Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Points: 10.0
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 10.0
The World's Biggest Signpost
Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Return of the Ornament
Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Points: 10.0
The Fun Theory
Agency: DDB Stockholm / Stockholm Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Points: 10.0
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 10.0
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Points: 10.0
The Fun Theory
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Points: 10.0
Last Last Minute Travel
Agency: Jung von Matt, Stockholm / Stockholm Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Points: 5.0
The Exotic Surprise
Agency: KING / Stockholm Client: ICA Category: Craft / Animation / Motion Graphics
Points: 5.0
The new fb.se
Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
Points: 5.0
Gas Station
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Points: 5.0
Elanders on Very Important Matters
Agency: Happy F&B / Gothenburg Client: Elanders printing house Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Happy Wrapping 2009
Agency: Happy F&B / Gothenburg Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0
Travel Planner "Interactive Outdoor Poster"
Agency: Forsman & Bodenfors / Gothenburg Client: Västtrafik Category: Mobile Applications/Sites / Corporate Website
Points: 5.0
Anti car
Agency: Acne Advertising / Stockholm Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
Points: 5.0
Sleepless at Playground
Agency: Akestam Holst / Stockholm Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Points: 5.0
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
The Test Machine
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Anti car
Agency: Acne Advertising / Stockholm Client: Flygbussarna Airport Coaches Category: Innovation in Advertising / Single
Points: 5.0
The World's Biggest Signpost
Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 5.0
The personal jury judgement
Agency: Le Bureau / Stockholm Client: A Non Smoking Generation Category: Interactive Advertising / Public Service/ Non-Profit - Single
Points: 5.0
Recruitment 2009
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Mobile Internet Live
Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Experiential Advertising / Single
Points: 5.0
The Fun Theory
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Experiential Advertising / Single
Points: 5.0
The World's Biggest Signpost
Agency: Farfar / Stockholm Client: Nokia Category: Experiential Advertising / Single
Points: 5.0
Göteborg Tourist City logotype
Agency: Happy F&B / Gothenburg Client: Göteborg & Co Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Branded Games
Points: 5.0
La Biennale di Venezia - Fari Mondi / Making Worlds
Agency: Stockholm Design Lab / Stockholm Client: La Biennale di Venezia Category: Corporate Identity / Single
Points: 5.0
The Team Test
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Points: 5.0
Göteborgstryckeriet identity
Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet printing house Category: Corporate Identity / Campaign
Points: 5.0
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Websites & Microsites / Consumer Goods
Points: 5.0
Recruitment 2009
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Team Challenge
Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Fun Theory
Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
How Hetero?
Agency: Akestam Holst / Stockholm Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Telia
Title:
In your hands
Category:
Websites & Microsites / Services
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Non-Broadcast / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Samsung Shakedown
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Gyttorp
Title:
Gyttorp
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Gyttorp
Title:
Gyttorp
Category:
Package Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Stockholm Pride
Title:
Pride + Spotify = Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
The Swedish Museum of Architecture
Title:
Return of the Ornament
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
The Fun Theory
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Posten
Title:
Magical christmas cards
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
TICKET - (Travel Agency)
Title:
Last Last Minute Travel
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Forsman & Bodenfors
Title:
The new fb.se
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Volvo
Title:
Gas Station
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Elanders printing house
Title:
Elanders on Very Important Matters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Happy F&B
Title:
Happy Wrapping 2009
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Merit Award
Points:
5.0
Client:
Västtrafik
Title:
Travel Planner "Interactive Outdoor Poster"
Category:
Mobile Applications/Sites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Samsung Shakedown
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
The Test Machine
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
A Non Smoking Generation
Title:
The personal jury judgement
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Tele2
Title:
Mobile Internet Live
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Göteborg & Co
Title:
Göteborg Tourist City logotype
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Merit Award
Points:
5.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
La Biennale di Venezia
Title:
La Biennale di Venezia - Fari Mondi / Making Worlds
Category:
Corporate Identity / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Göteborgstryckeriet printing house
Title:
Göteborgstryckeriet identity
Category:
Corporate Identity / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
Samsung Shakedown
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
The Team Challenge
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Claes Nyberg/Jessica W Sandberg
Title:
How Hetero?
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Merit Award
Points:
5.0
