The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
Autodance
Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Points: 25.0
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Points: 25.0
The Canvas Experiment
Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods
Points: 15.0
Curators of Sweden
Agency: Volontaire / Stockholm Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging
Points: 10.0
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single
Points: 10.0
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games
Points: 10.0
XC Travels
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Websites / Durable Goods
Points: 10.0
Voice Letter
Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Points: 5.0
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Social Media / Best Use of Social Media
Points: 5.0
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Points: 5.0
Autodance
Agency: CP+B / Gothenburg Client: Ubisoft Category: Social Media / Best Use of Social Media
Points: 5.0
Pringles Crunch Band
Agency: CP+B / Gothenburg Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Unbore Mornings
Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
XC Travels
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Single single release
Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Unbottle Yourself
Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Heist
Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Be Zlatan
Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Voice Letter
Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Online Films & Video / Music Videos
Points: 5.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Be Zlatan
Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Websites / Branded Games
Points: 5.0
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Craft / Interface Design
Points: 5.0
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Websites / Consumer Goods
Points: 5.0
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Consumer Goods
Points: 5.0
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Sweden (Swedish institute/VisitSweden)
Title:
Curators of Sweden
Category:
Social Media / Microblogging
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Magnum Ice Cream
Title:
Pleasure Hunt
Category:
Websites / Branded Games
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
The Swedish Post
Title:
Voice Letter
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Reebok
Title:
The Promise Keeper
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volvo
Title:
XC Travels
Category:
Mobile Applications/Sites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Be Zlatan
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Lullabies
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Lullabies
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0