The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Sweden

Client

Title

Category

Award

Points

Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games Points: 25.0
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services Points: 25.0
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single Points: 25.0
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Spatial Design / Indoor Spaces Points: 15.0
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Durable Goods Points: 15.0
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming Points: 15.0
The Sound of Football Agency: Akestam Holst / Stockholm Client: Pepsico Category: Innovation in Branded Content Points: 15.0
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Magnum Ice Cream Category: Websites / Branded Games Points: 10.0
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Websites / Durable Goods Points: 10.0
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Interactive Advertising / Environmental/Experiential - Single Points: 10.0
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Integrated Branding / Integrated Branding Campaign - Online Points: 10.0
Curators of Sweden Agency: Volontaire / Stockholm Client: Sweden (Swedish institute/VisitSweden) Category: Social Media / Microblogging Points: 10.0
1550 KILOMETERS ON ONE TANK Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Newspaper / Full Page or Spread - Single Points: 5.0
PEDESTRIAN Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Magazine / Full Page or Spread - Single Points: 5.0
Ariel Fashion Shoot Agency: Saatchi & Saatchi Stockholm / Stockholm Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign Points: 5.0
SMOTHNESS Agency: Forsman & Bodenfors / Gothenburg Client: IQ Category: Public Service / Television - Single Points: 5.0
SUDDENLY IT HAPPENS Agency: Forsman & Bodenfors / Gothenburg Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign Points: 5.0
The Lullaby Agency: DDB Stockholm / Stockholm Client: Ronald McDonald Childrens Fund Category: Public Service / Radio - Single Points: 5.0
The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Innovation in Advertising / Single or Campaign Points: 5.0
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Experiential Advertising / Installations Points: 5.0
Future Classics Agency: Garbergs / Stockholm Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign Points: 5.0
The Dream Room Agency: Morris Pinewood Stockholm / Stockholm Client: Liljevalchs Category: Branding / Booklet/Brochure Points: 5.0
Swedish fashion goes Berlin Agency: Neumeister Strategic Design / Stockholm Client: Swedish Institute Category: Corporate Identity / Campaign Points: 5.0
Apotek Hjärtat Agency: BVD / Stockholm Client: Apotek Hjärtat Category: Corporate Identity / Campaign Points: 5.0
The Söderberg Prize 2011 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Röhsska Museum Category: Publication Design / Book Layout Design Points: 5.0
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Websites / Branded Games Points: 5.0
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Websites / Consumer Goods Points: 5.0
CATCH THE SWEDISH LIGHT Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites / Consumer Goods Points: 5.0
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Websites / Public Service/Non-Profit Points: 5.0
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality Points: 5.0
Pringles Crunch Band Agency: CP+B / Gothenburg Client: Procter & Gamble Category: Mobile Applications/Sites / Consumer Goods Points: 5.0
Unbore Mornings Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods Points: 5.0
XC Travels Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Mobile Applications/Sites / Durable Goods Points: 5.0
Single single release Agency: Forsman & Bodenfors / Gothenburg Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community Points: 5.0
Unbottle Yourself Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
Sound of Football - A Pepsi Refresh Initiative Agency: Akestam Holst / Stockholm Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit Points: 5.0
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Online Films & Video / Music Videos Points: 5.0
Lullabies Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online Points: 5.0
TRAM SIGHTSEEING Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Craft / Interface Design Points: 5.0
The Promise Keeper Agency: Forsman & Bodenfors / Gothenburg Client: Reebok Category: Social Media / Best Use of Social Media Points: 5.0
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Social Media / Best Use of Social Media Points: 5.0
Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Gaming / Online gaming Points: 5.0
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Branded Applications / Branded applications Points: 5.0
King of the Slope Agency: Lowe Brindfors / Stockholm Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications Points: 5.0
Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Best Brand Channel Points: 5.0

Ubisoft

Autodance

Mobile Applications/Sites / Branded Games

2012 Interactive Gold Pencil

25.0

VÄSTTRAFIK

TRAM SIGHTSEEING

Mobile Applications/Sites / Services

2012 Interactive Gold Pencil

25.0

Converse EMEA

The Canvas Experiment

Interactive Advertising / Environmental/Experiential - Single

2012 Interactive Gold Pencil

25.0

Converse EMEA

The Canvas Experiment

Spatial Design / Indoor Spaces

2012 Design Silver Pencil

15.0

IKEA

Lullabies

Websites / Durable Goods

2012 Interactive Silver Pencil

15.0

Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu

Pleasure Hunt

Gaming / Online gaming

2012 Branded Entertainment Silver Pencil

15.0

Pepsico

The Sound of Football

Innovation in Branded Content

2012 Branded Entertainment Silver Pencil

15.0

Magnum Ice Cream

Pleasure Hunt

Websites / Branded Games

2012 Interactive Bronze Pencil

10.0

Volvo

XC Travels

Websites / Durable Goods

2012 Interactive Bronze Pencil

10.0

Procter & Gamble Nordic

Ariel Fashion Shoot

Interactive Advertising / Environmental/Experiential - Single

2012 Interactive Bronze Pencil

10.0

Procter & Gamble Nordic

Ariel Fashion Shoot

Integrated Branding / Integrated Branding Campaign - Online

2012 Interactive Bronze Pencil

10.0

Sweden (Swedish institute/VisitSweden)

Curators of Sweden

Social Media / Microblogging

2012 Interactive Bronze Pencil

10.0

VOLVO CARS SWEDEN

1550 KILOMETERS ON ONE TANK

Newspaper / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

VOLVO CARS SWEDEN

PEDESTRIAN

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

Procter & Gamble Nordic

Ariel Fashion Shoot

Out Of Home / Digital / Electronic - Single or Campaign

2012 Advertising Merit Award

5.0

IQ

SMOTHNESS

Public Service / Television - Single

2012 Advertising Merit Award

5.0

TRISS (SWEDISH LOTTERY)

SUDDENLY IT HAPPENS

Public Service / Television - Campaign

2012 Advertising Merit Award

5.0

Ronald McDonald Childrens Fund

The Lullaby

Public Service / Radio - Single

2012 Advertising Merit Award

5.0

Pause Home Entertainment

The Heist

Innovation in Advertising / Single or Campaign

2012 Advertising Merit Award

5.0

Converse EMEA

The Canvas Experiment

Experiential Advertising / Installations

2012 Advertising Merit Award

5.0

Nordiska Kompaniet - NK

Future Classics

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

Liljevalchs

The Dream Room

Branding / Booklet/Brochure

2012 Design Merit Award

5.0

Swedish Institute

Swedish fashion goes Berlin

Corporate Identity / Campaign

2012 Design Merit Award

5.0

Apotek Hjärtat

Apotek Hjärtat

Corporate Identity / Campaign

2012 Design Merit Award

5.0

Röhsska Museum

The Söderberg Prize 2011

Publication Design / Book Layout Design

2012 Design Merit Award

5.0

Nike

Be Zlatan

Websites / Branded Games

2012 Interactive Merit Award

5.0

Reebok

The Promise Keeper

Websites / Consumer Goods

2012 Interactive Merit Award

5.0

IKEA

CATCH THE SWEDISH LIGHT

Websites / Consumer Goods

2012 Interactive Merit Award

5.0

The Swedish Post

Voice Letter

Websites / Public Service/Non-Profit

2012 Interactive Merit Award

5.0

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Mobile Applications/Sites / Augmented Reality

2012 Interactive Merit Award

5.0

Procter & Gamble

Pringles Crunch Band

Mobile Applications/Sites / Consumer Goods

2012 Interactive Merit Award

5.0

Carlsberg

Unbore Mornings

Mobile Applications/Sites / Consumer Goods

2012 Interactive Merit Award

5.0

Volvo

XC Travels

Mobile Applications/Sites / Durable Goods

2012 Interactive Merit Award

5.0

Comviq

Single single release

Mobile Applications/Sites / Social Networks/Community

2012 Interactive Merit Award

5.0

Carlsberg

Unbottle Yourself

Interactive Advertising / Environmental/Experiential - Single

2012 Interactive Merit Award

5.0

Pause Home Entertainment

The Heist

Interactive Advertising / Environmental/Experiential - Single

2012 Interactive Merit Award

5.0

Nike

Be Zlatan

Interactive Advertising / Other Interactive Media - Single

2012 Interactive Merit Award

5.0

Pepsico / Carlsberg

Sound of Football - A Pepsi Refresh Initiative

Interactive Advertising / Other Interactive Media - Single

2012 Interactive Merit Award

5.0

The Swedish Post

Voice Letter

Interactive Advertising / Public Service/Non-Profit

2012 Interactive Merit Award

5.0

IKEA

Lullabies

Online Films & Video / Music Videos

2012 Interactive Merit Award

5.0

IKEA

Lullabies

Integrated Branding / Integrated Branding Campaign - Online

2012 Interactive Merit Award

5.0

VÄSTTRAFIK

TRAM SIGHTSEEING

Craft / Interface Design

2012 Interactive Merit Award

5.0

Reebok

The Promise Keeper

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

Ubisoft

Autodance

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

Nike

Be Zlatan

Gaming / Online gaming

2012 Branded Entertainment Merit Award

5.0

Ubisoft

Autodance

Branded Applications / Branded applications

2012 Branded Entertainment Merit Award

5.0

Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording

King of the Slope

Branded Applications / Branded applications

2012 Branded Entertainment Merit Award

5.0

Ubisoft

Autodance

Best Brand Channel

2012 Branded Entertainment Merit Award

5.0

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