The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Sweden

Client

Title

Category

Award

Points

First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games Points: 25.0
Look Who's Driving Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Consumer - Online / Short Form Videos Points: 25.0
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising Points: 15.0
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: IF Insurance Category: CSR - Mobile / Mobile Points: 15.0
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising Points: 10.0
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Innovation - Advertising / Advertising Points: 10.0
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming Points: 10.0
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events Points: 10.0
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 10.0
The House of Clicks Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm Client: Hemnet Category: Consumer - Data Visualization / User Generated Content Points: 5.0
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen" Agency: Happy F&B / Gothenburg Client: The Röhsska Museum Category: Consumer - Publication Design / Book Cover Design Points: 5.0
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Advertising / Advertising Points: 5.0
Earth 2045 Agency: M&C Saatchi / Stockholm Client: SPP Category: CSR - Advertising / Advertising Points: 5.0
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos Points: 5.0
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Physical / Digital / Physical / Digital Points: 5.0
The Train Brain Agency: Kärnhuset / Stockholm Client: Stockholmståg Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D Points: 5.0
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Online Films & Video / Online Films & Video Points: 5.0
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video Points: 5.0
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video Points: 5.0
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing Points: 5.0
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites Points: 5.0
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Use of Technology / Use of Technology Points: 5.0
Abused Emojis Agency: Garbergs / Stockholm Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites Points: 5.0
Singing Sailor Agency: Akestam Holst / Stockholm Client: The Swedish Peace and Arbitration Society Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 5.0
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services Points: 5.0
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications Points: 5.0
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying Points: 5.0

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

2016 Interactive Gold Pencil

25.0

Volvo Trucks

Look Who's Driving

Consumer - Online / Short Form Videos

2016 Branded Entertainment Gold Pencil

25.0

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

2016 Interactive Silver Pencil

15.0

IF Insurance

The Slow Down GPS

CSR - Mobile / Mobile

2016 UX / UI Silver Pencil

15.0

United Nations World Food Programme

805 Million Names

Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Bronze Pencil

10.0

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Innovation - Advertising / Advertising

2016 Interactive Bronze Pencil

10.0

Björn Borg

First Person Lover

Consumer - Gaming & Mobile / Branded Gaming

2016 Branded Entertainment Bronze Pencil

10.0

United Nations World Food Programme

805 Million Names

Consumer - Other Branded Content / Live Events

2016 Branded Entertainment Bronze Pencil

10.0

If Insurance

The Slow Down GPS

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Bronze Pencil

10.0

Hemnet

The House of Clicks

Consumer - Data Visualization / User Generated Content

2016 Design Merit Award

5.0

The Röhsska Museum

"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"

Consumer - Publication Design / Book Cover Design

2016 Design Merit Award

5.0

H&M

Close The Loop

CSR - Advertising / Advertising

2016 Interactive Merit Award

5.0

SPP

Earth 2045

CSR - Advertising / Advertising

2016 Interactive Merit Award

5.0

United Nations World Food Programme

805 Million Names

Consumer - Online / Short Form Videos

2016 Branded Entertainment Merit Award

5.0

If Insurance

The Slow Down GPS

CSR - Physical / Digital / Physical / Digital

2016 Intellectual Property Merit Award

5.0

Stockholmståg

The Train Brain

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

2016 Intellectual Property Merit Award

5.0

H&M

Close The Loop

CSR - Online Films & Video / Online Films & Video

2016 Film Merit Award

5.0

Trygg-Hansa

Don't Drink and Dive

CSR - Online Films & Video / Online Films & Video

2016 Film Merit Award

5.0

United Nations World Food Programme

805 Million Names

Non-Profit - Online Films & Video / Online Films & Video

2016 Film Merit Award

5.0

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

2016 Mobile Merit Award

5.0

If Insurance

The Slow Down GPS

CSR - Applications & Sites / Applications & Sites

2016 Mobile Merit Award

5.0

If Insurance

The Slow Down GPS

CSR - Use of Technology / Use of Technology

2016 Mobile Merit Award

5.0

BRIS

Abused Emojis

Non-Profit - Applications & Sites / Applications & Sites

2016 Mobile Merit Award

5.0

The Swedish Peace and Arbitration Society

Singing Sailor

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Merit Award

5.0

Trygg-Hansa

Don't Drink and Dive

CSR - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Merit Award

5.0

Trygg-Hansa

Don't Drink and Dive

CSR - Corporate Communications / Corporate Communications

2016 Public Relations Merit Award

5.0

United Nations World Food Programme

805 Million Names

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

2016 Public Relations Merit Award

5.0

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