The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
Award
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 50.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 50.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing
Points: 25.0
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Experiential Radio
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising
Points: 25.0
IKEA Retail Therapy
Agency: Akestam Holst NOA / Stockholm Client: IKEA Category: Digital / Websites, Mobile, & Banners
Points: 15.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content
Points: 15.0
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Innovation in Radio
Points: 10.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Mobile
Points: 10.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions
Points: 10.0
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Integrated Branding
Points: 10.0
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Marriage Market Takeover
Agency: Forsman & Bodenfors / Gothenburg + SK-II Client: SK-II Category: Online Films & Video / Long Form - Single
Points: 5.0
Print Ad Blocker
Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm Client: Telenor Företag Category: Print / Flat & Dimensional
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
Read to unlock
Agency: KING / Stockholm Client: Berättarministeriet Category: Applications
Points: 5.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Ambient / Immersive / Digital Installations
Points: 5.0
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
The Train Brain Project
Agency: Kärnhuset / Stockholm Client: Stockholmståg Category: Utility
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
Points: 5.0
The Great Trump Escape
Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion
Points: 5.0
Sign Their Yearbook
Agency: Volt / Stockholm Client: New Yorkers Against Gun Violence Category: Brand Voice
Points: 5.0
Biggans Böcklingpastej—a smoked herring fish paste
Agency: Bedow / Stockholm Client: Biggans Category: Packaging / Mass-market
Points: 5.0
Los Santos Pride
Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Innovation in Interactive / Gaming
Points: 5.0
The Great Trump Escape
Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion
Points: 5.0
Give a Beep
Agency: Edelman Deportivo / Stockholm Client: Hövding Category: Innovation in Public Relations
Points: 5.0
The Suncell Guide
Agency: MRM//McCann / Stockholm Client: Vattenfall Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Free The Speech
Agency: KING / Stockholm Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
MADE BY SWEDEN
Agency: FORSMAN & BODENFORS / GOTHENBURG Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Television / Long Form - Single
Points: 5.0
The Get Away Car
Agency: Forsman & Bodenfors / Gothenburg + VolvoCars Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
A very good year – A very bad year
Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet Category: Self-Promotion
Points: 5.0
SHE’S A LADY
Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM Client: H&M Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0