The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Sweden

Client

Title

Category

Award

Points

The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Websites, Mobile, & Banners Points: 75.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Mobile Advertising Points: 75.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Digital / Social Media & Viral Marketing Points: 25.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Direct Points: 25.0
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Experiential Radio Points: 25.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: User-Generated Content Points: 15.0
IKEA Retail Therapy Agency: Akestam Holst NOA / Stockholm Client: IKEA Category: Digital / Websites, Mobile, & Banners Points: 15.0
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations Points: 15.0
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions Points: 10.0
Where Life Happens Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Integrated Branding Points: 10.0
The Swedish Number Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm Client: Swedish Tourist Association Category: Innovation in Mobile Points: 10.0
Broadcast without Borders Agency: Akestam Holst NOA / Stockholm Client: Refugee Phones Category: Innovation in Radio Points: 10.0
Biggans Böcklingpastej—a smoked herring fish paste Agency: Bedow / Stockholm Client: Biggans Category: Packaging / Mass-market Points: 5.0
Mellan Rum Agency: BVD AB / Stockholm Client: GRANIT Category: Packaging / Mass-market Points: 5.0
A very good year – A very bad year Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet Category: Self-Promotion Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Ambient / Immersive / Virtual Reality (VR) Points: 5.0
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Ambient / Immersive / Digital Installations Points: 5.0
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming Points: 5.0
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion Points: 5.0
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Innovation in Interactive / Gaming Points: 5.0
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming Points: 5.0
Print Ad Blocker Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm Client: Telenor Företag Category: Print / Flat & Dimensional Points: 5.0
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion Points: 5.0
The Suncell Guide Agency: MRM//McCann / Stockholm Client: Vattenfall Category: Craft / Data-Driven Personalization - Single or Campaign Points: 5.0
Every Other Week Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen Client: IKEA Category: Television / Long Form - Single Points: 5.0
Marriage Market Takeover Agency: Forsman & Bodenfors / Gothenburg + SK-II Client: SK-II Category: Online Films & Video / Long Form - Single Points: 5.0
Read to unlock Agency: KING / Stockholm Client: Berättarministeriet Category: Applications Points: 5.0
The Train Brain Project Agency: Kärnhuset / Stockholm Client: Stockholmståg Category: Utility Points: 5.0
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign Points: 5.0
The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign Points: 5.0
Free The Speech Agency: KING / Stockholm Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Community Building Points: 5.0
Sign Their Yearbook Agency: Volt / Stockholm Client: New Yorkers Against Gun Violence Category: Brand Voice Points: 5.0
Give a Beep Agency: Edelman Deportivo / Stockholm Client: Hövding Category: Innovation in Public Relations Points: 5.0
MADE BY SWEDEN Agency: FORSMAN & BODENFORS / GOTHENBURG Client: VOLVO CARS Category: Craft - Cinematography / Cinematography - Single Points: 5.0
The Get Away Car Agency: Forsman & Bodenfors / Gothenburg + VolvoCars Client: Volvo Cars Category: Craft - Cinematography / Cinematography - Single Points: 5.0
SHE’S A LADY Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM Client: H&M Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 5.0

Swedish Tourist Association

The Swedish Number

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Gold Pencil

75.0

Swedish Tourist Association

The Swedish Number

Mobile Advertising

2017 Mobile Gold Pencil

75.0

Swedish Tourist Association

The Swedish Number

Digital / Social Media & Viral Marketing

2017 Direct Marketing Gold Pencil

25.0

Swedish Tourist Association

The Swedish Number

Innovation in Direct

2017 Direct Marketing Gold Pencil

25.0

Refugee Phones

Broadcast without Borders

Experiential Radio

2017 Radio Gold Pencil

25.0

Swedish Tourist Association

The Swedish Number

User-Generated Content

2017 Branded Entertainment Silver Pencil

15.0

IKEA

IKEA Retail Therapy

Digital / Websites, Mobile, & Banners

2017 Direct Marketing Silver Pencil

15.0

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Innovation in Public Relations

2017 Public Relations Silver Pencil

15.0

Scania

The Scania Clock

Experiential / Events & Competitions

2017 Cross-Platform Bronze Pencil

10.0

IKEA

Where Life Happens

Integrated Branding

2017 Cross-Platform Bronze Pencil

10.0

Swedish Tourist Association

The Swedish Number

Innovation in Mobile

2017 Mobile Bronze Pencil

10.0

Refugee Phones

Broadcast without Borders

Innovation in Radio

2017 Radio Bronze Pencil

10.0

Biggans

Biggans Böcklingpastej—a smoked herring fish paste

Packaging / Mass-market

2017 Design Merit Award

5.0

GRANIT

Mellan Rum

Packaging / Mass-market

2017 Design Merit Award

5.0

Göteborgstryckeriet

A very good year – A very bad year

Self-Promotion

2017 Design Merit Award

5.0

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Ambient / Immersive / Virtual Reality (VR)

2017 Interactive Merit Award

5.0

Scania

The Scania Clock

Ambient / Immersive / Digital Installations

2017 Interactive Merit Award

5.0

Stockholm Pride

Los Santos Pride

Gaming

2017 Interactive Merit Award

5.0

Round & Round

The Great Trump Escape

Self-Promotion

2017 Interactive Merit Award

5.0

Stockholm Pride

Los Santos Pride

Innovation in Interactive / Gaming

2017 Interactive Merit Award

5.0

Stockholm Pride

Los Santos Pride

Gaming

2017 Branded Entertainment Merit Award

5.0

Telenor Företag

Print Ad Blocker

Print / Flat & Dimensional

2017 Direct Marketing Merit Award

5.0

Round & Round

The Great Trump Escape

Self-Promotion

2017 Direct Marketing Merit Award

5.0

Vattenfall

The Suncell Guide

Craft / Data-Driven Personalization - Single or Campaign

2017 Direct Marketing Merit Award

5.0

IKEA

Every Other Week

Television / Long Form - Single

2017 Film Merit Award

5.0

SK-II

Marriage Market Takeover

Online Films & Video / Long Form - Single

2017 Film Merit Award

5.0

Berättarministeriet

Read to unlock

Applications

2017 Mobile Merit Award

5.0

Stockholmståg

The Train Brain Project

Utility

2017 Mobile Merit Award

5.0

Apotek Hjartat

The Coughing Billboard

Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Apotek Hjartat

The Coughing Billboard

Craft / Use of Digital Technology - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Ministry for Foreign Affairs

Free The Speech

Branded Social Post / Branded Social Post - Single

2017 Social Media Merit Award

5.0

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Community Building

2017 Public Relations Merit Award

5.0

New Yorkers Against Gun Violence

Sign Their Yearbook

Brand Voice

2017 Public Relations Merit Award

5.0

Hövding

Give a Beep

Innovation in Public Relations

2017 Public Relations Merit Award

5.0

VOLVO CARS

MADE BY SWEDEN

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Merit Award

5.0

Volvo Cars

The Get Away Car

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Merit Award

5.0

H&M

SHE’S A LADY

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Merit Award

5.0

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