The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
Points: 25.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo Client: NESTLE - PURINA Category: Consumer Radio / Campaign
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Branded Content / Online
Points: 10.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Magazine / Full Page or Spread - Single
Points: 5.0
Is the New
Agency: DDB Brasil / São Paulo Client: Follow Magazine Category: Consumer Television / 60 Second - Single
Points: 5.0
Amplifier
Agency: JWT Brasil / São Paulo Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Points: 5.0
Miniatures
Agency: Giovanni Draft FCB / São Paulo Client: Sharpie Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Drive Safe
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Big Arms
Agency: Publicis Brasil / São Paulo Client: P&G Category: Out Of Home / Billboards - Campaign
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
The Social Home Tour
Agency: Artplan / Rio de Janeiro Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic
Points: 5.0
Magical Payphone
Agency: NBS / Rio de Janeiro Client: Oi Category: Out Of Home / Digital / Electronic
Points: 5.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Single
Points: 5.0
Soul Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Store Sao Paulo Category: Collateral / Posters - Campaign
Points: 5.0
Different Sides
Agency: Y&R / São Paulo Client: LG Category: Collateral / Posters - Campaign
Points: 5.0
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo Client: Forbes Brasil Category: Collateral / Posters - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo Client: Guitar Player Category: Collateral / Posters - Campaign
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo Client: Unilever Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Green Picks
Agency: LDC / São Paulo Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Used Oil
Agency: JWT Brasil / São Paulo Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Karaoke Breathalizer
Agency: Ogilvy Brasil / São Paulo Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Points: 5.0
Immortal Fans
Agency: Ogilvy Brasil / São Paulo Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
Points: 5.0
Cigarette Price Setter
Agency: Master Roma Waiteman / Curitiba Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Follow Magazine
Title:
Is the New
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Miniatures
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Oi
Title:
Magical Payphone
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Poster
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
LG
Title:
Different Sides
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Forbes Brasil
Title:
The World Without Billionaires
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Raizen
Title:
Used Oil
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BAR AURORA & BOTECO FERRAZ
Title:
Karaoke Breathalizer
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Palladium Shopping Mall
Title:
Cigarette Price Setter
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0