The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Domino's Pizza Disc
Agency: Artplan / Sao Paulo Client: Domino's Category: Innovation in Print / Print
Points: 5.0
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Pinacoteca's art library (Visual ID)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Brand Identity - Campaign
Points: 5.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Human Croquis
Agency: Revolution Brasil / Lauro de Freitas Client: Star Models Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
The brodcast made for you
Agency: DDB Brasil / Sao Paulo Client: Itau Bank Category: Innovation in Radio / Radio
Points: 5.0
Street View Delivery
Agency: AlmapBBDO / Sao Paulo Client: Gol Linhas Aereas Category: Advertising on Mobile Devices / Banners
Points: 5.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo Client: Nivea Category: Other Digital Solutions
Points: 5.0
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Network
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Craft / Typography - Single or Series
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Brand Transformation / Single
Points: 5.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Brand Transformation / Single
Points: 5.0
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Honda Category: Direct Marketing / Flat Mailing
Points: 5.0
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo Client: Globalbev Category: Consumer Television / 60 Second - Single
Points: 5.0
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Newspaper
Agency: AlmapBBDO / Sao Paulo Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sound Typeface
Agency: DM9Sul / Porto Alegre/ RS Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
A Loja Vazia
Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
THE LIGHTEST AD EVER
Agency: Talent / Sao Paulo Client: Alpargatas Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
A Loja Vazia
Agency: LDC / São Paulo Client: Shopping VillaLobos Category: Spatial Design / Not-for-Profit
Points: 5.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Invisigram
Agency: Y&R / Sao Paulo Client: Teto Category: Social Media / Best Use of A Social Network
Points: 5.0
MY MTV
Agency: Consulado / Sao Paulo + Consulado / Sao Paulo Client: MTV Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Censored Tweet
Agency: DDB Brasil / Sao Paulo Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Points: 5.0
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Guitar Player Category: Magazine / Full Page or Spread - Single
Points: 5.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Client:
Domino's
Title:
Domino's Pizza Disc
Category:
Innovation in Print / Print
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library (Visual ID)
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Star Models
Title:
Human Croquis
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Street View Delivery
Category:
Advertising on Mobile Devices / Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Jenny
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nissan do Brasil
Title:
Harvey
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Network
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: Alphabet
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Direct Marketing / Flat Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Globalbev
Title:
Gif Guy
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: N
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: R
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Club NME Brasil
Title:
Sound Typeface
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2014 Intellectual Property Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Alpargatas
Title:
THE LIGHTEST AD EVER
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Spatial Design / Not-for-Profit
Award:
2014 Design Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Teto
Title:
Invisigram
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
MTV
Title:
MY MTV
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Amnesty Intrenational
Title:
Censored Tweet
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Hands: Jimi Hendrix
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Merit Award
Points:
5.0
