The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


Brazil

Client

Title

Category

Award

Points

Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla Points: 25.0
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing Points: 25.0
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign Points: 25.0
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign Points: 25.0
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising Points: 15.0
Royal Cuts Agency: PPM BRASIL / SAO PAULO Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series Points: 15.0
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series Points: 15.0
Donate Your Talent Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign Points: 15.0
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign Points: 15.0
Hello Pizza Agency: Fcb Brasil / São Paulo Client: CNA Category: Consumer - Cross-Channel / Utility Points: 15.0
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series Points: 10.0
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Advertising / Advertising Points: 10.0
Trip Book Smiles Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Other Branded Content / Custom Content Points: 10.0
Are You Next? (Production Case) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production Points: 10.0
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single Points: 10.0
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign Points: 10.0
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign Points: 10.0
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign Points: 10.0
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign Points: 10.0
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single Points: 10.0
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications Points: 10.0
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 10.0
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor) Points: 10.0
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential Points: 10.0
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations Points: 5.0
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising Points: 5.0
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Integrated Branding / Integrated Branding Points: 5.0
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising Points: 5.0
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Innovation - Brand Transformation / Brand Transformation Points: 5.0
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series Points: 5.0
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community Points: 5.0
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Advertising / Advertising Points: 5.0
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Points: 5.0
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Points: 5.0
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Digital Product / Digital Product Points: 5.0
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Physical / Digital / Physical / Digital Points: 5.0
Weather Discount Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental Points: 5.0
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 5.0
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media) Points: 5.0
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental Points: 5.0
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental Points: 5.0
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing Points: 5.0
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single Points: 5.0
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single Points: 5.0
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single Points: 5.0
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film Points: 5.0
Hello Pizza Agency: FCB Brasil / São Paulo Client: CNA Category: Consumer - Applications & Sites / Services / Utilities Points: 5.0
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure Points: 5.0
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure Points: 5.0
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing Points: 5.0

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Gold Pencil

25.0

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

2016 Direct Gold Pencil

25.0

Getty Images

20 Years

Consumer - Newspaper / Full Page or Spread - Campaign

2016 Print & Outdoor Gold Pencil

25.0

Getty Images

20 Years

Consumer - Trade / Full Page or Spread - Campaign

2016 Print & Outdoor Gold Pencil

25.0

Sport Clube do Recife

Security Moms

CSR - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Silver Pencil

15.0

Tendall Grill

Royal Cuts

Craft - Illustration - Single or Series / Illustration - Single or Series

2016 Design Silver Pencil

15.0

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Typography - Single or Series / Typography - Single or Series

2016 Design Silver Pencil

15.0

Santa Casa de Misericórdia de Porto Alegre

Donate Your Talent

Non-Profit - Television / Television (Any Length) - Campaign

2016 Film Silver Pencil

15.0

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

2016 Print & Outdoor Silver Pencil

15.0

CNA

Hello Pizza

Consumer - Cross-Channel / Utility

2016 UX / UI Silver Pencil

15.0

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral Design / Posters - Series

2016 Design Bronze Pencil

10.0

MARS

First Days Out

CSR - Advertising / Advertising

2016 Interactive Bronze Pencil

10.0

Smiles

Trip Book Smiles

Consumer - Other Branded Content / Custom Content

2016 Branded Entertainment Bronze Pencil

10.0

D&AD

Are You Next? (Production Case)

Craft - Printing / Production / Printing / Production

2016 Direct Bronze Pencil

10.0

Paulo Coelho

The Alchemist Ad

Consumer - Newspaper / Full Page or Spread - Single

2016 Print & Outdoor Bronze Pencil

10.0

Brasil Kirin

0% Alcohol

Consumer - Magazine / Full Page or Spread - Campaign

2016 Print & Outdoor Bronze Pencil

10.0

Leica Gallery São Paulo

Everything in Black & White

Consumer - Trade / Full Page or Spread - Campaign

2016 Print & Outdoor Bronze Pencil

10.0

Getty Images

20 Years

Consumer - Collateral / Posters - Campaign

2016 Print & Outdoor Bronze Pencil

10.0

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

2016 Print & Outdoor Bronze Pencil

10.0

Paulo Coelho

The Alchemist Ad

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

2016 Print & Outdoor Bronze Pencil

10.0

GIV

The HIV Positive Poster

Non-Profit - Publications / Publications

2016 Print & Outdoor Bronze Pencil

10.0

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Bronze Pencil

10.0

BDF Nivea Brasil

Nivea Doll

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

2016 Print & Outdoor Bronze Pencil

10.0

Sport Clube do Recife

Security Moms

Consumer - Brands, Products & Services / Events & Experiential

2016 Public Relations Bronze Pencil

10.0

Veja Magazine

Distorted Fact

Consumer - Experiential Advertising / Installations

2016 Cross-Platform Merit Award

5.0

Hewlett-Packard Brasil

Print For Help

CSR - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Merit Award

5.0

MARS

First Days Out

CSR - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Merit Award

5.0

MARS

First Days Out

Innovation - Brand Transformation / Brand Transformation

2016 Cross-Platform Merit Award

5.0

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Illustration - Single or Series / Illustration - Single or Series

2016 Design Merit Award

5.0

Hewlett-Packard Brasil

Print For Help

Consumer - Websites / Social Networks / Community

2016 Interactive Merit Award

5.0

FIAT

Safety Wi-Fi

CSR - Advertising / Advertising

2016 Interactive Merit Award

5.0

Smiles

Smiles Trip Book

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Merit Award

5.0

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Merit Award

5.0

Brazilian Symphony Orchestra

Class of Classics

Consumer - Digital Product / Digital Product

2016 Intellectual Property Merit Award

5.0

FIAT

Safety Wi-Fi

CSR - Physical / Digital / Physical / Digital

2016 Intellectual Property Merit Award

5.0

FIAT

Weather Discount

Consumer - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

Hewlett-Packard Brasil

Print For Help

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Merit Award

5.0

MARS

First Days Out

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

2016 Direct Merit Award

5.0

FIAT

Safety Wi-Fi

CSR - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient / Environmental / Ambient / Environmental

2016 Direct Merit Award

5.0

FIAT

Safety Wi-Fi

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

2016 Direct Merit Award

5.0

Veja Magazine

Distorted Fact

Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

5.0

MAN Latin America

Custom-made Commercial

Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

5.0

MARS

First Days Out

Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

5.0

MAN Latin America

Custom-made Commercial

Innovation - Innovation in Film / Innovation in Film

2016 Film Merit Award

5.0

CNA

Hello Pizza

Consumer - Applications & Sites / Services / Utilities

2016 Mobile Merit Award

5.0

Smiles

Smiles Trip Book

Consumer - Applications & Sites / Media, Entertainment & Leisure

2016 Mobile Merit Award

5.0

Brazilian Symphony Orchestra

Class of Classics

Consumer - Applications & Sites / Media, Entertainment & Leisure

2016 Mobile Merit Award

5.0

Smiles

Smiles Trip Book

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

2016 Mobile Merit Award

5.0

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