The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Nature Isn't Cute
Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Advertising / Advertising
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
Original do Brasil
Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Weather Discount
Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Custom-made Commercial
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 5.0
ACC Bus Back
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Mobile / User Experience
Points: 5.0
People
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Mobile / Mobile
Points: 5.0
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Points: 5.0
Hello Pizza
Agency: FCB Brasil / São Paulo Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Class of Classics
Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Paparazzi Troll
Agency: AlmapBBDO / São Paulo Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Points: 5.0
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Collateral / Collateral
Points: 5.0
Solidarity Queue
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom (Good Blood Club) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
The Art of Waiting
Agency: GREY BRASIL / São Paulo Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Priceless Pets
Agency: NBS / Rio de Janeiro Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Points: 5.0
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Points: 5.0
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Craft - Art Direction / Art Direction
Points: 5.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Rubberman
Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Points: 5.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Points: 5.0
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre Client: GIV Category: Craft - Writing / Writing
Points: 5.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Class of Classics
Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Digital Product / Digital Product
Points: 5.0
Grandma
Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Points: 5.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Nature Isn't Cute
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
FIAT
Title:
Weather Discount
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
ACC Bus Back
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Applications & Sites / Services / Utilities
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Clube Sangue Bom (Good Blood Club)
Title:
Solidarity Queue
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Reclame Aqui
Title:
The Art of Waiting
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Purina / Quatro Patinhas
Title:
Priceless Pets
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
São Paulo Alpargatas
Title:
Rubberman
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
GIV
Title:
The HIV Positive Poster
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Grandma
Category:
Consumer - Newspaper / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
