The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Brazil

Client

Title

Category

Award

Points

TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing Points: 25.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home Points: 25.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor Points: 25.0
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience Points: 25.0
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Data Visualization Points: 25.0
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling Points: 25.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites Points: 15.0
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single Points: 15.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Feature Length / Narrative & Documentary Points: 15.0
Distracted Goalkeeper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Experiential / Live Events Points: 15.0
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: User-Generated Content Points: 15.0
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product Points: 15.0
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single Points: 15.0
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Innovation in Film Points: 15.0
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration Points: 15.0
Chocolate World Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo Client: Lacta Category: Craft - Animation / Campaign Points: 15.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaigns / Integrated Branding Points: 10.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding Points: 10.0
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications Points: 10.0
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items Points: 10.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design Points: 10.0
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design Points: 10.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Video / Online-only Video - Single Points: 10.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing Points: 10.0
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Audio Points: 10.0
The Dress for Respect Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product Points: 10.0
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile Points: 10.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing Points: 10.0
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Television & VOD / Long Form - Single Points: 10.0
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling Points: 10.0
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content Points: 10.0
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice Points: 10.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling Points: 10.0
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver Points: 10.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Campaigns / Online Points: 2.0
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing Points: 2.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing Points: 2.0
Philippe Coutinho ID Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Branding / Logo Points: 2.0
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Digital Design Points: 2.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Moving Image / Single Points: 2.0
Warboard Agency: FCB Brasil / São Paulo Client: Estadão Newspaper Category: Craft / Art Direction Points: 2.0
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Short Form Video / Single Points: 2.0
Bluesman Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo Client: Baco Exu do Blues Category: Music Videos Points: 2.0
Audio Chords Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo Client: Samsung Category: Mobile Apps Points: 2.0
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product Points: 2.0
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Integrated Digital & Physical Product Points: 2.0
Inequality Balls Agency: Africa / Sao Paulo Client: ESPN/espnW Category: Physical Items Points: 2.0
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items Points: 2.0
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Non-traditional & Guerrilla Marketing Points: 2.0
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing Points: 2.0

AB Inbev/Budweiser

TagWords

Innovation in Direct Marketing

2019 Direct Marketing Gold Pencil

25.0

AB Inbev/Budweiser

TagWords

Extended Campaign - Posters & Out of Home

2019 Print & Outdoor Gold Pencil

25.0

AB Inbev/Budweiser

TagWords

Innovation in Print & Outdoor

2019 Print & Outdoor Gold Pencil

25.0

Reclame Aqui

Corruption Detector

Craft - Web UX / UI / User Experience

2019 Digital Craft Gold Pencil

25.0

Forbes Brasil

Ricky Brasil

Creative Use of Data / Data Visualization

2019 Creative Use of Data Gold Pencil

25.0

Forbes Brasil

Ricky Brasil

Creative Use of Data / Storytelling

2019 Creative Use of Data Gold Pencil

25.0

Getty Images

Endless Stories

Websites

2019 Interactive & Online Silver Pencil

15.0

Old Spice

The Endless Ad

Online Video / Online-only Video - Single

2019 Interactive & Online Silver Pencil

15.0

Getty Images

Endless Stories

Feature Length / Narrative & Documentary

2019 Branded Entertainment Silver Pencil

15.0

Uber

Distracted Goalkeeper

Experiential / Live Events

2019 Branded Entertainment Silver Pencil

15.0

Telefonica's Vivo/WWT

#MyGameMyName

User-Generated Content

2019 Branded Entertainment Silver Pencil

15.0

Clin Kids

Stories to Inhale

Physical Product

2019 Intellectual Property Silver Pencil

15.0

Old Spice

The Endless Ad

Online Films & Video / Long Form - Single

2019 Film Silver Pencil

15.0

Old Spice

The Endless Ad

Innovation in Film

2019 Film Silver Pencil

15.0

Ford Motor Company

Accessibility Mat

Use of Technology / Physical Product & Mobile Integration

2019 Mobile Silver Pencil

15.0

Lacta

Chocolate World

Craft - Animation / Campaign

2019 Moving Image Craft Silver Pencil

15.0

AB Inbev/Budweiser

TagWords

Integrated Campaigns / Integrated Branding

2019 Integrated Bronze Pencil

10.0

AB Inbev/Budweiser

TagWords

Innovation in Integrated Branding

2019 Integrated Bronze Pencil

10.0

AB Inbev/Budweiser

Hermeto - Made of Music

Editorial / Digital Publications

2019 Design Bronze Pencil

10.0

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

2019 Design Bronze Pencil

10.0

Getty Images

Endless Stories

Digital Design

2019 Design Bronze Pencil

10.0

Ford Motor Company

Accessibility Mat

Innovation in Design

2019 Design Bronze Pencil

10.0

Getty Images

Endless Stories

Online Video / Online-only Video - Single

2019 Interactive & Online Bronze Pencil

10.0

Getty Images

Endless Stories

Craft / Writing

2019 Interactive & Online Bronze Pencil

10.0

AB-Inbev

The Unsilenced Samba

Audio

2019 Branded Entertainment Bronze Pencil

10.0

Coca-Cola Brasil

The Dress for Respect

Integrated Digital & Physical Product

2019 Intellectual Property Bronze Pencil

10.0

Reclame Aqui

Corruption Detector

Digital & Online / Websites & Mobile

2019 Direct Marketing Bronze Pencil

10.0

AB Inbev/Budweiser

TagWords

Craft / Writing

2019 Direct Marketing Bronze Pencil

10.0

Old Spice

The Endless Ad

Television & VOD / Long Form - Single

2019 Film Bronze Pencil

10.0

Forbes Brasil

Ricky Brasil

Craft / Storytelling

2019 Experiential & Immersive Bronze Pencil

10.0

Telefonica's Vivo/WWT

#MyGameMyName

Social Engagement / User-Generated Content

2019 Social Media Bronze Pencil

10.0

Coca-Cola

This Coke is a Fanta

Brand Voice

2019 Public Relations Bronze Pencil

10.0

AB Inbev/Budweiser

TagWords

Creative Use of Data / Storytelling

2019 Creative Use of Data Bronze Pencil

10.0

Coca-Cola

This Coke is a Fanta

Cultural Driver

2019 Cultural Driver Bronze Pencil

10.0

Getty Images

Endless Stories

Integrated Campaigns / Online

2019 Integrated Merit Award

2.0

AB Inbev/Budweiser

TagWords

Craft / Writing

2019 Integrated Merit Award

2.0

Getty Images

Endless Stories

Craft / Writing

2019 Integrated Merit Award

2.0

Nike

Philippe Coutinho ID

Branding / Logo

2019 Design Merit Award

2.0

AB Inbev/Budweiser

Hermeto - Made of Music

Digital Design

2019 Design Merit Award

2.0

Getty Images

Endless Stories

Moving Image / Single

2019 Design Merit Award

2.0

Estadão Newspaper

Warboard

Craft / Art Direction

2019 Interactive & Online Merit Award

2.0

Getty Images

Endless Stories

Short Form Video / Single

2019 Branded Entertainment Merit Award

2.0

Baco Exu do Blues

Bluesman

Music Videos

2019 Branded Entertainment Merit Award

2.0

Samsung

Audio Chords

Mobile Apps

2019 Branded Entertainment Merit Award

2.0

Ford Motor Company

Accessibility Mat

Physical Product

2019 Intellectual Property Merit Award

2.0

Ford Motor Company

Accessibility Mat

Integrated Digital & Physical Product

2019 Intellectual Property Merit Award

2.0

ESPN/espnW

Inequality Balls

Physical Items

2019 Direct Marketing Merit Award

2.0

Coca-Cola

This Coke is a Fanta

Physical Items

2019 Direct Marketing Merit Award

2.0

Uber

Distracted Goalkepper

Non-traditional & Guerrilla Marketing

2019 Direct Marketing Merit Award

2.0

Coca-Cola

This Coke is a Fanta

Non-traditional & Guerrilla Marketing

2019 Direct Marketing Merit Award

2.0

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