The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Innovation in Public Relations
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Campaign / Online
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Experiential
Points: 2.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Philippe Coutinho ID
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Branding / Logo
Points: 2.0
The Curious Cat Book
Agency: AlmapBBDO / São Paulo Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Points: 2.0
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo Client: Diageo - Johnnie Walker Category: Craft / Art Direction
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Use of Digital Technology
Points: 2.0
Warboard
Agency: FCB Brasil / São Paulo Client: Estadão Newspaper Category: Craft / Art Direction
Points: 2.0
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo Client: Nissan do Brasil Category: Out-of-Home / Dynamic Billboards & Transit
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Social Engagement / Stunts & Activations
Points: 2.0
#WTFRonaldo
Agency: AlmapBBDO / São Paulo Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Short Form Video / Single
Points: 2.0
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / User Experience
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / Interface Design
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft - Cross-Channel UX / UI / Digital
Points: 2.0
Bluesman
Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo Client: Baco Exu do Blues Category: Music Videos
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Branded Content
Points: 2.0
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Points: 2.0
Audio Chords
Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo Client: Samsung Category: Mobile Apps
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Long Form - Single
Points: 2.0
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo Client: Nissan do Brasil Category: Innovation in Print & Outdoor
Points: 2.0
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Products
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Events & Experiential
Points: 2.0
Hermeto - Made of Music
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Digital Design
Points: 2.0
Valuable Inheritance
Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro Client: hospital moinhos de vento Category: Print / Health & Wellness
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Physical Product
Points: 2.0
The Dissolving Poster
Agency: BETC / São Paulo Client: Habitat For Humanity Category: Out of Home / Health & Wellness
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Moving Image / Single
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Applications
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Integrated Digital & Physical Product
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Events & Competitions
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Health & Wellness
Points: 2.0
The Dissolving Poster
Agency: BETC / Sao Paulo Client: Habitat For Humanity Category: Innovation in Health & Wellness
Points: 2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Cross-Channel UX / UI / Digital
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Baco Exu do Blues
Title:
Bluesman
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Samsung
Title:
Audio Chords
Category:
Mobile Apps
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Products
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Digital Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
hospital moinhos de vento
Title:
Valuable Inheritance
Category:
Print / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Physical Product
Award:
2019 Intellectual Property Merit Award
Points:
2.0
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Out of Home / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Moving Image / Single
Award:
2019 Design Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Applications
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
ESPN/espnW
Title:
Inequality Balls
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0