The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Brazil
Client
Title
Category
Award
Points
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
Points: 25.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling
Points: 25.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing
Points: 25.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Extended Campaign - Posters & Out of Home
Points: 25.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Points: 25.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
Points: 25.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
Points: 15.0
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo Client: Lacta Category: Craft - Animation / Campaign
Points: 15.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Feature Length / Narrative & Documentary
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Films & Video / Long Form - Single
Points: 15.0
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Experiential / Live Events
Points: 15.0
#MyGameMyName
Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: User-Generated Content
Points: 15.0
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Innovation in Film
Points: 15.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
Points: 10.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaign
Points: 10.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
Points: 10.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
Points: 10.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Video / Online-only Video - Single
Points: 10.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
Points: 10.0
#MyGameMyName
Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: Social Engagement / User-Generated Content
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
Points: 10.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Television & VOD / Long Form - Single
Points: 10.0
Hermeto - Made of Music
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
Points: 10.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Points: 10.0
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
Points: 10.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Cultural Driver
Points: 10.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Innovation in Public Relations
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Campaign / Online
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Experiential
Points: 2.0
TagWords
Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
Points: 2.0
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Philippe Coutinho ID
Agency: Wieden+Kennedy / São Paulo Client: Nike Category: Branding / Logo
Points: 2.0
The Curious Cat Book
Agency: AlmapBBDO / São Paulo Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Points: 2.0
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo Client: Diageo - Johnnie Walker Category: Craft / Art Direction
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Use of Digital Technology
Points: 2.0
Warboard
Agency: FCB Brasil / São Paulo Client: Estadão Newspaper Category: Craft / Art Direction
Points: 2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Lacta
Title:
Chocolate World
Category:
Craft - Animation / Campaign
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
User-Generated Content
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Physical Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Design
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Editorial / Digital Publications
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Promotional / Collateral Items
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Digital Design
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Coca-Cola Brasil
Title:
The Dress for Respect
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Cultural Driver
Award:
2019 Cultural Driver Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Merit Award
Points:
2.0
