The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Cog
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Points: 75.0
Cops
Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Bikini, Shirt, Trousers
Agency: DDB London / London Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 25.0
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
Points: 25.0
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Global Rich List
Agency: POKE / London Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Fiona Hewitt
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 25.0
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Paul Davis
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Points: 15.0
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Seal
Agency: Clemmow Hornby Inge / London Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 15.0
Gary Taxali
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 15.0
Jason Holley
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Points: 10.0
Paedophile Door Drop
Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 10.0
Spike Lee
Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
Invites
Agency: Campbell Doyle Dye / London Client: Venville Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Bird
Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 10.0
Face of the future
Agency: Mother Advertising Ltd / London Client: Xelibri Category: Brand and Corporate Identity / Booklet/Brochure
Points: 10.0
Christian Northeast
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Cigar, Shoe, Apple, Glasses
Agency: Abbott Mead Vickers BBDO / London Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Storm, Dream, Cream
Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
$2.15, Rule, Good News, MD
Agency: Campbell Doyle Dye / London Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Ungh
Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Cops
Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Elepump
Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Gun
Agency: DDB London / London Client: Nikon Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Bones, Little Girl, God's Way, Casualty, Concrete
Agency: Abbott Mead Vickers BBDO / London Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Lobster, Sea Bass, Caviar, Prosciutto
Agency: Lowe / London Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Green, Purple, Spain, Texaco, Crosses
Agency: Campbell Doyle Dye / London Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Train, Bus, Hitchhiker
Agency: Saatchi & Saatchi / London Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Mouth
Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Outdoor / Outdoor: Single
Points: 5.0
Fiona Hewitt
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Points: 5.0
Hook
Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
Points: 5.0
Eddie Guy
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Points: 5.0
Saucer
Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
Points: 5.0
Greg Clarke
Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Points: 5.0
Ring, Pod, Hook, Kryptonite, Saucer
Agency: Campbell Doyle Dye / London Client: Ouch Category: Outdoor / Outdoor: Campaign
Points: 5.0
Well Done Mate
Agency: Saatchi & Saatchi / London Client: Creative Circle Category: Trade / Trade B/W Full Page or Spread: Single
Points: 5.0
Crucifix
Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Cage
Agency: Saatchi & Saatchi / London Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Wheelchair
Agency: Abbott Mead Vickers BBDO / London Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Tins
Agency: Saatchi & Saatchi / London Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Everyday
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Pronunciation
Agency: Clemmow Hornby Inge / London Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Gold Pencil
Points:
75.0
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bikini, Shirt, Trousers
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Merrydown
Title:
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
Paul Davis
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Britvic - Tango
Title:
Seal
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
Gary Taxali
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
Jason Holley
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
NSPCC
Title:
Paedophile Door Drop
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Orange
Title:
Spike Lee
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Ford Sportka
Title:
Bird
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Xelibri
Title:
Face of the future
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Merrydown
Title:
Christian Northeast
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Economist Europe
Title:
Cigar, Shoe, Apple, Glasses
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Storm, Dream, Cream
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
The Macallan
Title:
$2.15, Rule, Good News, MD
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Ungh
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cops
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Elepump
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nikon
Title:
Gun
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Mars
Title:
Bones, Little Girl, God's Way, Casualty, Concrete
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Stella Artois
Title:
Lobster, Sea Bass, Caviar, Prosciutto
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Green, Purple, Spain, Texaco, Crosses
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Toyota Vans
Title:
Train, Bus, Hitchhiker
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Merrydown
Title:
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Mouth
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Ouch Plasters
Title:
Hook
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Merrydown
Title:
Eddie Guy
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Ouch Plasters
Title:
Saucer
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Merrydown
Title:
Greg Clarke
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Cops
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Ouch
Title:
Ring, Pod, Hook, Kryptonite, Saucer
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Creative Circle
Title:
Well Done Mate
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Greenpeace
Title:
Cage
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
DfT
Title:
Wheelchair
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Royal London Society for the Blind
Title:
Tins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Everyday
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Britvic
Title:
Pronunciation
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
