The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Grrr
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Points: 75.0
Light Bulb
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Points: 25.0
Fiesta Virals
Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
King Kong
Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Goldspot
Agency: Mother / London Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
The Economist
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Points: 10.0
Bicycle Lane
Agency: Saatchi & Saatchi / London Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 10.0
Ventriloquist
Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Ice Car
Agency: DDB London / London Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
HYSTERICAL GIRLFRIEND
Agency: GLUE LONDON / London Client: POT NOODLE Category: Brand Gaming / Brand Gaming - Other Digital Media
Points: 10.0
Panini Packaging
Agency: Lewis Moberly / London Client: Grand Hyatt Dubai Category: Package Design / Commercial Product Packaging
Points: 10.0
Einstein
Agency: Abbott Mead Vickers BBDO / London Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Cans
Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
The Guardian
Agency: DDB London / London Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Irina
Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Moon
Agency: Saatchi & Saatchi / London Client: Olay Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
King Kong
Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Skateboarding campaign
Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Russian Erotica
Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
King Kong
Agency: DDB London / London Client: Volkswagen Category: Outdoor / Outdoor: Single
Points: 5.0
Tripods
Agency: Saatchi & Saatchi / London Client: Manfrotto Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Burn Out
Agency: Saatchi & Saatchi / London Client: Crest Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Broiler Chickens
Agency: Abbott Mead Vickers BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Sat Nav
Agency: Saatchi & Saatchi / London Client: Toyota Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Surfer
Agency: Abbott Mead Vickers BBDO / London Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Abba To Zappa
Agency: Mother / London Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
RECRUITMENT
Agency: GLUE LONDON / London Client: ROYAL MARINES Category: Banners / Banner - Campaign
Points: 5.0
Change me
Agency: Lean Mean Fighting Machine / London Client: AOL Category: Banners / Banner - Campaign
Points: 5.0
Dont waste it
Agency: Lean Mean Fighting Machine / London Client: Eyeblaster Category: Banners / Banner - Campaign
Points: 5.0
CAR PARK KERNOODLING
Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
Points: 5.0
Colour Chemistry
Agency: Agency.com / London Client: Dulux Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 5.0
Lateral
Agency: Lateral / London Client: Lateral Category: Self-Promotion / Self-Promotion - Web Sites
Points: 5.0
Divorcesolicitor.com
Agency: Saatchi & Saatchi / London Client: Betteridges Solicitor Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Stationary
Agency: Mother / London Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Gold Pencil
Points:
75.0
Client:
The Economist
Title:
Light Bulb
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Orange
Title:
Paper Film Festival
Category:
Wireless
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
The Economist
Title:
The Economist
Category:
Outdoor / Outdoor: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
BMX Rider Magazine
Title:
Bicycle Lane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
NSPCC
Title:
Ventriloquist
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
POT NOODLE
Title:
HYSTERICAL GIRLFRIEND
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Grand Hyatt Dubai
Title:
Panini Packaging
Category:
Package Design / Commercial Product Packaging
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Guinness
Title:
Cans
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
The Guardian
Title:
The Guardian
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Irina
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Olay
Title:
Moon
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
King Kong
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Snickers
Title:
Skateboarding campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Russian Erotica
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
King Kong
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Manfrotto
Title:
Tripods
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Crest
Title:
Burn Out
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
RSPCA
Title:
Broiler Chickens
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Toyota
Title:
Sat Nav
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Guinness Extra Cold
Title:
Surfer
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
The Observer
Title:
Abba To Zappa
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
ROYAL MARINES
Title:
RECRUITMENT
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
AOL
Title:
Change me
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Eyeblaster
Title:
Dont waste it
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Orange
Title:
Paper Film Festival
Category:
Beyond the Banner
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
POT NOODLE
Title:
THE WEBRING
Category:
Beyond the Banner
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
POT NOODLE
Title:
CAR PARK KERNOODLING
Category:
Beyond the Banner
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Dulux
Title:
Colour Chemistry
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Lateral
Title:
Lateral
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2005 Interactive Merit Award
Points:
5.0
Client:
Betteridges Solicitor
Title:
Divorcesolicitor.com
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2005 Design Merit Award
Points:
5.0