The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Peugeot 308
Agency: Euro RSCG 4D / London Client: Peugeot Category: Web Sites / Corporate Image
Points: 5.0
Nike Live
Agency: AKQA / London Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Levi's® Europe
Agency: Lateral / London Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Points: 5.0
Discovery Channel - London Ink
Agency: Mother / London Client: Discovery Channel Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Subaru Transporter
Agency: Miles Calcraft Briginshaw Duffy / London Client: Subaru Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Kafka Book Covers
Agency: Mother / London Client: Penguin Category: Publication Design / Book Design
Points: 5.0
Pot Noodle Network
Agency: AKQA / London Client: Pot Noodle Category: Web Sites / Community-driven
Points: 5.0
Walkman Project
Agency: Dare / London Client: Sony Category: Web Sites / Community-driven
Points: 5.0
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Points: 5.0
TIPPING POINT
Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Points: 5.0
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0
Good Business Guide
Agency: JWT / London Client: MTV Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Cravendale - Join In
Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online
Points: 5.0
An Apple a Day
Agency: Rose / London Client: The Roy Castle Lung Cancer Foundation Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
BRYLCREEM EFFORTLESS
Agency: WCRS / London Client: SARA LEE Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
ROBOT
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
3 Para
Agency: Lean Mean Fighting Machine / London Client: Harper Collins Category: Mobile Advertising / Single
Points: 5.0
FALLING APART: MARRIAGE
Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
Smirnoff.mobi
Agency: AKQA / London Client: Smirnoff Category: Mobile Advertising / Single
Points: 5.0
BARBIE
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
WAVE
Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 5.0
FALLING APART
Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 5.0
MUSEUM OF CHILDHOOD
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 5.0
VECTORSCOPE
Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 5.0
Favourite Place
Agency: Agency Republic / London Client: O2 Category: Online Branded Content / Single
Points: 5.0
No Help-Line
Agency: Ogilvy Group UK / London Client: C.a.l.m Category: Public Service/Political Radio / Single
Points: 5.0
NO SUCH THING
Agency: Abbott Mead Vickers BBDO / London Client: FOCUS 12 Category: Public Service/Political Television / Single
Points: 5.0
Coca-Cola Football
Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign
Points: 5.0
Good Business Guide
Agency: JWT / London Client: MTV Foundation Category: Public Service/Political Television / Single
Points: 5.0
Stareout
Agency: archibald ingall stretton... / London Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
THE SUN REVOLVES
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Guinness Navi
Agency: Profero / London Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Artois
Agency: LOWE / London Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Find Your One in a Million
Agency: AKQA / London Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
CAKE
Agency: Fallon London / London Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Womenswear
Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Bags
Agency: DDB London / London Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Jamaica
Agency: The Red Brick Road / London Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
FRANK Mental Effects of Cannabis: Spliff Pinball
Agency: Profero / London Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Points: 5.0
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Believe in Children
Agency: Bartle Bogle Hegarty / London Client: Barnardo's Category: Banners - Fixed Space / Single
Points: 5.0
Artois
Agency: LOWE / London Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Conditions
Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Single
Points: 5.0
Client:
Peugeot
Title:
Peugeot 308
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony
Title:
vaio-john.com
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Levi Strauss & Co Europe
Title:
Levi's® Europe
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Discovery Channel
Title:
Discovery Channel - London Ink
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Subaru
Title:
Subaru Transporter
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Penguin
Title:
Kafka Book Covers
Category:
Publication Design / Book Design
Award:
2008 Design Merit Award
Points:
5.0
Client:
Pot Noodle
Title:
Pot Noodle Network
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Sony
Title:
Walkman Project
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Xbox
Title:
Xbox: Halo 3 - Jake Courage Cinema Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Direct Mail / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
DIAGEO Draught Guinness
Title:
TIPPING POINT
Category:
Brand Gaming / Online
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Cravendale
Title:
Cravendale - Join In
Category:
Brand Gaming / Online
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
The Roy Castle Lung Cancer Foundation
Title:
An Apple a Day
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
SARA LEE
Title:
BRYLCREEM EFFORTLESS
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
ROBOT
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Harper Collins
Title:
3 Para
Category:
Mobile Advertising / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
THE SAMARITANS
Title:
FALLING APART: MARRIAGE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Smirnoff
Title:
Smirnoff.mobi
Category:
Mobile Advertising / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
BARBIE
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
THE SAMARITANS
Title:
WAVE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
THE SAMARITANS
Title:
FALLING APART
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
MUSEUM OF CHILDHOOD
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
THE SAMARITANS
Title:
VECTORSCOPE
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
O2
Title:
Favourite Place
Category:
Online Branded Content / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
C.a.l.m
Title:
No Help-Line
Category:
Public Service/Political Radio / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FOCUS 12
Title:
NO SUCH THING
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
O2
Title:
Stareout
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
THE SUN REVOLVES
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Diageo Japan
Title:
Guinness Navi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Yell
Title:
Find Your One in a Million
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SKODA FABIA
Title:
CAKE
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols Wonderful Life
Title:
Womenswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Bluemotion
Title:
Bags
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Heineken
Title:
Jamaica
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information
Title:
FRANK Mental Effects of Cannabis: Spliff Pinball
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Barnardo's
Title:
Believe in Children
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
InBev
Title:
Artois
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Royal Marines
Title:
Conditions
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Points:
5.0
