The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 50.0
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 25.0
Piccadilly Sign
Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
Points: 10.0
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
The Organ Player - Yeah Yeah Yeah La La La
Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Everything
Agency: Wieden + Kennedy London / London Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Dance
Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Fantastic Journey
Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Feelings
Agency: JWT London / London Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Powerful Stuff
Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Independent Cinema Sponsorship
Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Independent Cinema Sponsorship
Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
Everything
Agency: Wieden + Kennedy London / London Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
ALAN
Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 5.0
Powerful Stuff
Agency: RKCR/Y&R / London Client: Virgin Media Category: Cinema Advertising / Campaign
Points: 5.0
TYPICAL
Agency: Abbott Mead Vickers BBDO / London Client: D&AD Category: Trade / Full Page or Spread - Single
Points: 5.0
ALAN TV 210
Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Non-Broadcast / Single
Points: 5.0
Dance
Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Innovation in Advertising / Single
Points: 5.0
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Innovation in Advertising / Single
Points: 5.0
Winter Collection
Agency: RKCR/Y&R / London Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 5.0
House of Cards
Agency: Leo Burnett / London Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
ADLAND ANNUAL
Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 5.0
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Giving is Glorious
Agency: Mother Advertising Ltd / London Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Darkness
Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Photographer
Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Snow Stamp
Agency: JWT London / London Client: Nestle Category: Experiential Advertising / Single
Points: 5.0
House of Cards Exhibition
Agency: Leo Burnett / London Client: Shelter Category: Experiential Advertising / Single
Points: 5.0
House of Cards - Glastonbury
Agency: Leo Burnett / London Client: Shelter Category: Experiential Advertising / Single
Points: 5.0
House of Cards - Live Posters
Agency: Leo Burnett / London Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
House of Cards Print
Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Points: 5.0
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Points: 5.0
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Public Service / Television - Single
Points: 5.0
Anti Knife Crime - Physical
Agency: RKCR/Y&R / London Client: Home Office Category: Public Service / Television - Single
Points: 5.0
Back to Work
Agency: Wieden + Kennedy London / London Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Map
Agency: The Red Brick Road / London Client: Take the Family Category: Magazine / Full Page or Spread - Single
Points: 5.0
Yes / No
Agency: JWT London / London Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Best of Show Pencil
Points:
50.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Harmonix
Title:
'The Beatles: Rock Band' Intro Cinematic
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Coca Cola
Title:
The Organ Player - Yeah Yeah Yeah La La La
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Everything
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
T-Mobile
Title:
Dance
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Virgin Media
Title:
Fantastic Journey
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Kimberly-Clark
Title:
Feelings
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Coca Cola - Schweppes
Title:
MERRY CHRISch…MAS
Category:
Consumer Television / :20 and Under - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Everything
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DORITOS
Title:
ALAN
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Cinema Advertising / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
D&AD
Title:
TYPICAL
Category:
Trade / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DORITOS
Title:
ALAN TV 210
Category:
Non-Broadcast / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Taxi
Category:
Non-Broadcast / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
T-Mobile
Title:
Dance
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Shock and Soul
Title:
Winter Collection
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Shelter
Title:
House of Cards
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
CREATIVE CIRCLE
Title:
ADLAND ANNUAL
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Mother
Title:
Giving is Glorious
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nestle
Title:
Snow Stamp
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Shelter
Title:
House of Cards - Glastonbury
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Public Service / Television - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Home Office
Title:
Anti Knife Crime - Physical
Category:
Public Service / Television - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Take the Family
Title:
Map
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0