The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services
Points: 25.0
PUMA Phone Packaging
Agency: GBH / London Client: PUMA Category: Package Design / Single
Points: 25.0
iHobo
Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
Points: 25.0
True Life Costs
Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Points: 25.0
Parallel Lines
Agency: DDB London / London Client: Philips Category: Non-Broadcast / Campaign
Points: 15.0
Welcome Back
Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single
Points: 15.0
Dulux Let's Colour Project
Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Team Tracker & Predictor
Agency: RKCR/Y&R / London Client: BBC Sport Category: Websites & Microsites / Corporate Website
Points: 15.0
Glastotag
Agency: POKE / London Client: Orange Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
The Megane Experiment
Agency: Publicis London / London Client: Renault UK Ltd Category: Branded Content / Single
Points: 10.0
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign
Points: 10.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Non-Broadcast / Single
Points: 10.0
The PUMA Eco-Table
Agency: GBH / London Client: PUMA Category: Corporate Identity / Campaign
Points: 10.0
The Product Testing Institute
Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes
Points: 10.0
This is Dare - Are You?
Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single
Points: 10.0
Twitter Knitter
Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion
Points: 10.0
True Life Costs
Agency: DDB UK / London Client: Volkswagen UK Category: Craft / Animation / Motion Graphics
Points: 10.0
APB The Human Avatar
Agency: Dare / London Client: EA Games Category: Websites & Microsites / Social Networks/ Community
Points: 10.0
Streetmuseum
Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
Nike Football+ Team Edition for iPad
Agency: AKQA / London Client: Nike Football Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
Denise Nails
Agency: Williams Murray Hamm / London Client: Denise Nails Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Points: 5.0
Clay
Agency: Saatchi & Saatchi / London Client: European Tour Category: Non-Broadcast / Single
Points: 5.0
Nike Grid
Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Dulux - Let's Colour Project
Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
MINI Countryman World Record
Agency: Profero / London Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Ribeye
Agency: Williams Murray Hamm / London Client: Ribeye Films Category: Corporate Identity / Campaign
Points: 5.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Shopping Genius
Agency: Profero / London Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
APB The Human Avatar
Agency: Dare / London Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Glastotag
Agency: POKE / London Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
MUMS
Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
GIRLS
Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Get Your Energy Back
Agency: glue Isobar / London Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Life Lost
Agency: BBH / london Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
TOWER HAMLETS PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Fence
Agency: Kirsten Rutherford / London Client: Amnesty International (UK) Category: Public Service / Outdoor and Posters - Single
Points: 5.0
TOWER HAMLETS POSTER CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Kitchens
Agency: Mother London / London Client: IKEA Category: Online Films And Video / Short Form - Single
Points: 5.0
LATE NIGHT
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films And Video / Short Form - Single
Points: 5.0
Parallel Lines
Agency: DDB London / London Client: Philips Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
The Election Campaign
Agency: DDB London / London Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
SANDWICH
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
The Herding Cats Experiment
Agency: Mother London / London Client: IKEA Category: Online Films And Video / Long Form - Single
Points: 5.0
Dazzle The Rainbow
Agency: TBWA\LONDON / London Client: Skittles Category: Experiential Advertising / Single
Points: 5.0
Perry draws a hamburger
Agency: Dare / London Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 5.0
Shot by Fans
Agency: JWT London / London Client: Nokia Category: Websites & Microsites / Consumer Goods
Points: 5.0
The Megane Experiment
Agency: Publicis London / London Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Philips
Title:
The Gift
Category:
Non-Broadcast / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Philips
Title:
Parallel Lines
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
T-Mobile
Title:
Welcome Back
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Akzo Nobel/ Dulux
Title:
Dulux Let's Colour Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Orange
Title:
Glastotag
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Branded Content / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
THE METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Nokia
Title:
Own Voice
Category:
Non-Broadcast / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
PUMA
Title:
The PUMA Eco-Table
Category:
Corporate Identity / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Sony Ericsson
Title:
The Product Testing Institute
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Saint@RKCR/Y&R & RKCR/Y&R
Title:
Twitter Knitter
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Craft / Animation / Motion Graphics
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
EA Games
Title:
APB The Human Avatar
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Museum of London
Title:
Streetmuseum
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Nike Football
Title:
Nike Football+ Team Edition for iPad
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Denise Nails
Title:
Denise Nails
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2011 Design Merit Award
Points:
5.0
Client:
THE LONDON METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
European Tour
Title:
Clay
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Grid
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Akzo Nobel/ Dulux
Title:
Dulux - Let's Colour Project
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
MIN
Title:
MINI Countryman World Record
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Ribeye Films
Title:
Ribeye
Category:
Corporate Identity / Campaign
Award:
2011 Design Merit Award
Points:
5.0
Client:
Nokia
Title:
Own Voice
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
EA Games
Title:
APB The Human Avatar
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
TOWER HAMLETS
Title:
MUMS
Category:
Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
TOWER HAMLETS
Title:
GIRLS
Category:
Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
St John Ambulance
Title:
Life Lost
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS PRINT CAMPAIGN
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Amnesty International (UK)
Title:
Fence
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS POSTER CAMPAIGN
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Kitchens
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
LATE NIGHT
Category:
Online Films And Video / Short Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
Parallel Lines
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Marmite
Title:
The Election Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
PEPSICO WALKERS
Title:
SANDWICH
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
The Herding Cats Experiment
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Skittles
Title:
Dazzle The Rainbow
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Dare
Title:
Perry draws a hamburger
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Shot by Fans
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
