The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single Points: 25.0
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign Points: 25.0
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Websites / Social Networks/Community Points: 25.0
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming Points: 25.0
Passport Stamps Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single Points: 15.0
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single Points: 15.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema Points: 15.0
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single Points: 15.0
ASOS Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Broadcast Design / Campaign Points: 15.0
Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce Points: 15.0
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games Points: 15.0
John Lewis Banners Agency: Digital Production Company: unit9 / London Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single Points: 15.0
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single Points: 15.0
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit Points: 15.0
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media Points: 15.0
Tea Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single Points: 10.0
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign Points: 10.0
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single Points: 10.0
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Mobile Applications/Sites / Branded Games Points: 10.0
BHF - Angina Monologues Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings Points: 10.0
Summer Sale Agency: DDB UK / LONDON Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Oxford Circus Agency: BBH LONDON / London Client: Google Category: Out Of Home / Billboards - Single Points: 5.0
GUINNESS XMAS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign Points: 5.0
Predictions Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign Points: 5.0
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Public Service / Outdoor and Posters - Single Points: 5.0
Sending the unthinkable Agency: RAPP / London Client: NSPCC Category: Public Service / Collateral - Single Points: 5.0
Life Story Agency: BBH LONDON / London Client: Banardos Category: Public Service / Television - Single Points: 5.0
Big Day Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single Points: 5.0
Kitchen Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / :30/:25 - Single Points: 5.0
Step Together Agency: BBH LONDON / London Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single Points: 5.0
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Consumer Television / Over 60 second - Single Points: 5.0
Boyband Agency: BBH LONDON / London Client: Yeo Valley Category: Consumer Television / Over 60 second - Single Points: 5.0
What Britain Loves Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over 60 second - Single Points: 5.0
The Long Wait Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single Points: 5.0
1 Million Kids Challenge Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Non-Broadcast / Online Points: 5.0
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Non-Broadcast / Online Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Non-Broadcast / Offline Points: 5.0
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online Points: 5.0
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games Points: 5.0
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Innovation in Advertising / Single or Campaign Points: 5.0
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign Points: 5.0
Grenade Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single Points: 5.0
Balloons Agency: Ogilvy & Mather / London Client: War Child Category: Craft / Photography in Design - Campaign Points: 5.0
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games Points: 5.0
Champion of the Playground Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games Points: 5.0
Being Henry Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London Client: Land Rover Category: Websites / Durable Goods Points: 5.0
Infi-Knit Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit Points: 5.0
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Consumer Goods Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community Points: 5.0

PEPSICO DORITOS

DIPS DESPERADO

Cinema Advertising / Long Form - :90 and Over - Single

2012 Advertising Gold Pencil

25.0

GE

LIVING MASTERPIECE

Sustainability in Design / Single or Campaign

2012 Design Gold Pencil

25.0

Foot Locker Europe

Sneakerpedia

Websites / Social Networks/Community

2012 Interactive Gold Pencil

25.0

MERCEDES BENZ

ESCAPE THE MAP

Gaming / Online gaming

2012 Branded Entertainment Gold Pencil

25.0

Land Rover

Passport Stamps

Newspaper / Full Page or Spread - Single

2012 Advertising Silver Pencil

15.0

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Silver Pencil

15.0

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

2012 Advertising Silver Pencil

15.0

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

2012 Advertising Silver Pencil

15.0

ASOS

ASOS Urban Tour

Broadcast Design / Campaign

2012 Design Silver Pencil

15.0

ASOS

Urban Tour

Websites / E-Commerce

2012 Interactive Silver Pencil

15.0

Heineken

Heineken Star Player

Mobile Applications/Sites / Branded Games

2012 Interactive Silver Pencil

15.0

Adam&Eve

John Lewis Banners

Interactive Advertising / Banners - Dynamic - Single

2012 Interactive Silver Pencil

15.0

Wrigley

Skittles Super Mega Rainbow Updater

Interactive Advertising / Other Interactive Media - Single

2012 Interactive Silver Pencil

15.0

The British Heart Foundation

BHF - Vinnie

Online Films & Video / Public Service/Non-Profit

2012 Interactive Silver Pencil

15.0

Wrigley

Skittles Super Mega Rainbow Updater

Social Media / Best Use of Social Media

2012 Interactive Silver Pencil

15.0

Aldi Stores Ltd

Tea

Consumer Television / :20 and Under - Single

2012 Advertising Bronze Pencil

10.0

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

2012 Advertising Bronze Pencil

10.0

Harvey Nichols

Walk of Shame

Consumer Television / Under $80K Budget - Single

2012 Advertising Bronze Pencil

10.0

WRIGLEYS 5 GUM

THE NIGHTJAR

Mobile Applications/Sites / Branded Games

2012 Interactive Bronze Pencil

10.0

The British Heart Foundation

BHF - Angina Monologues

Television / Specials or one-time screenings

2012 Branded Entertainment Bronze Pencil

10.0

Harvey Nichols

Summer Sale

Newspaper / Full Page or Spread - Campaign

2012 Advertising Merit Award

5.0

Google

Oxford Circus

Out Of Home / Billboards - Single

2012 Advertising Merit Award

5.0

DIAGEO

GUINNESS XMAS CAMPAIGN

Out Of Home / Billboards - Campaign

2012 Advertising Merit Award

5.0

IBM

Predictions

Out Of Home / Digital / Electronic - Single or Campaign

2012 Advertising Merit Award

5.0

GE

LIVING MASTERPIECE

Public Service / Outdoor and Posters - Single

2012 Advertising Merit Award

5.0

NSPCC

Sending the unthinkable

Public Service / Collateral - Single

2012 Advertising Merit Award

5.0

Banardos

Life Story

Public Service / Television - Single

2012 Advertising Merit Award

5.0

Weetabix

Big Day

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

5.0

Kerry Foods

Kitchen

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

Johnnie Walker

Step Together

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

Google Chrome

Jamal Edwards

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

Yeo Valley

Boyband

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

T-Mobile

What Britain Loves

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

John Lewis Partnership

The Long Wait

Cinema Advertising / Long Form - :90 and Over - Single

2012 Advertising Merit Award

5.0

Sainsbury's

1 Million Kids Challenge

Non-Broadcast / Online

2012 Advertising Merit Award

5.0

The British Heart Foundation

BHF - Vinnie

Non-Broadcast / Online

2012 Advertising Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Non-Broadcast / Offline

2012 Advertising Merit Award

5.0

The British Heart Foundation

BHF - Vinnie

Branded Content / Online

2012 Advertising Merit Award

5.0

MERCEDES BENZ

ESCAPE THE MAP

Branded Content / Games

2012 Advertising Merit Award

5.0

GE

LIVING MASTERPIECE

Innovation in Advertising / Single or Campaign

2012 Advertising Merit Award

5.0

GE

LIVING MASTERPIECE

Experiential Advertising / Installations

2012 Advertising Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

War Child

Grenade

Collateral Design / Posters - Single

2012 Design Merit Award

5.0

War Child

Balloons

Craft / Photography in Design - Campaign

2012 Design Merit Award

5.0

MERCEDES BENZ

ESCAPE THE MAP

Websites / Branded Games

2012 Interactive Merit Award

5.0

Fruitshoot

Champion of the Playground

Websites / Branded Games

2012 Interactive Merit Award

5.0

Land Rover

Being Henry

Websites / Durable Goods

2012 Interactive Merit Award

5.0

Macmillan

Infi-Knit

Websites / Public Service/Non-Profit

2012 Interactive Merit Award

5.0

Heineken

Heineken Star Player

Mobile Applications/Sites / Consumer Goods

2012 Interactive Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Mobile Applications/Sites / Social Networks/Community

2012 Interactive Merit Award

5.0

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