The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Walk of Shame
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 15.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema
Points: 15.0
Passport Stamps
Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Sneakerpedia
Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Points: 15.0
Tea
Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
Points: 10.0
Aldi Like Brands
Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Walk of Shame
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Summer Sale
Agency: DDB UK / LONDON Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Kitchen
Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Points: 5.0
Oxford Circus
Agency: BBH LONDON / London Client: Google Category: Out Of Home / Billboards - Single
Points: 5.0
GUINNESS XMAS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Points: 5.0
Step Together
Agency: BBH LONDON / London Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Points: 5.0
Predictions
Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Jamal Edwards
Agency: BBH LONDON / London Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Points: 5.0
Boyband
Agency: BBH LONDON / London Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
Points: 5.0
What Britain Loves
Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Points: 5.0
The Long Wait
Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
1 Million Kids Challenge
Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Non-Broadcast / Online
Points: 5.0
BHF - Vinnie
Agency: Grey London / London Client: The British Heart Foundation Category: Non-Broadcast / Online
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
Points: 5.0
BHF - Vinnie
Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Public Service / Outdoor and Posters - Single
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Sending the unthinkable
Agency: RAPP / London Client: NSPCC Category: Public Service / Collateral - Single
Points: 5.0
Life Story
Agency: BBH LONDON / London Client: Banardos Category: Public Service / Television - Single
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
Points: 5.0
Big Day
Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Summer Sale
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Kerry Foods
Title:
Kitchen
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Oxford Circus
Category:
Out Of Home / Billboards - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIAGEO
Title:
GUINNESS XMAS CAMPAIGN
Category:
Out Of Home / Billboards - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
T-Mobile
Title:
What Britain Loves
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
John Lewis Partnership
Title:
The Long Wait
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
1 Million Kids Challenge
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Non-Broadcast / Offline
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Branded Content / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0