The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Being Henry Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London Client: Land Rover Category: Websites / Durable Goods Points: 5.0
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games Points: 5.0
Summer Sale Agency: DDB UK / LONDON Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Infi-Knit Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit Points: 5.0
Country Life - The Great British Picnic App Agency: Grey London / London Client: Dairy Crest Category: Branded Applications / Branded applications Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Applications / Branded applications Points: 5.0
The Feed Agency: POKE / London Client: Orange Category: Social Media / Best Use of Social Media Points: 5.0
The Vaccines 'Wetsuit' Instagram Video Agency: Anomaly London / London Client: Sony Music Category: Social Media / Best Use of Social Media Points: 5.0
Kitchen Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / :30/:25 - Single Points: 5.0
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Social Media / Best Use of Social Media Points: 5.0
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Consumer Goods Points: 5.0
Oxford Circus Agency: BBH LONDON / London Client: Google Category: Out Of Home / Billboards - Single Points: 5.0
Grenade Agency: Ogilvy & Mather / London Client: War Child Category: Collateral Design / Posters - Single Points: 5.0
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Brand Transformation / Single Points: 5.0
GUINNESS XMAS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community Points: 5.0
Step Together Agency: BBH LONDON / London Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single Points: 5.0
Predictions Agency: OgilvyOne London / London Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign Points: 5.0
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Consumer Television / Over 60 second - Single Points: 5.0
Boyband Agency: BBH LONDON / London Client: Yeo Valley Category: Consumer Television / Over 60 second - Single Points: 5.0
What Britain Loves Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over 60 second - Single Points: 5.0
Absolut Blank Live Agency: The Mill Digital / London Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
BBC Philharmonic Maestro Agency: magneticNorth (mN) / Manchester Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
The Long Wait Agency: adam&eve / London Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single Points: 5.0
Blue Skittles - Like The Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel Points: 5.0
Skittles - Welcome to the Rainbow Agency: TBWA\London / London Client: Wrigley Category: Best Brand Channel Points: 5.0
1 Million Kids Challenge Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Non-Broadcast / Online Points: 5.0
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Non-Broadcast / Online Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Non-Broadcast / Offline Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single Points: 5.0
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Branded Content / Online Points: 5.0
Jamal Edwards Agency: BBH LONDON / London Client: Google Chrome Category: Online Films & Video / Short Form - Single Points: 5.0
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Public Service / Outdoor and Posters - Single Points: 5.0
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Branded Content / Games Points: 5.0
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Innovation in Advertising / Single or Campaign Points: 5.0
Sending the unthinkable Agency: RAPP / London Client: NSPCC Category: Public Service / Collateral - Single Points: 5.0
The Bali Temple Explorer Agency: unit9 / London Client: The Asian Art Museum of San Francisco Category: Online Films & Video / Public Service/Non-Profit Points: 5.0
Life Story Agency: BBH LONDON / London Client: Banardos Category: Public Service / Television - Single Points: 5.0
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations Points: 5.0
Balloons Agency: Ogilvy & Mather / London Client: War Child Category: Craft / Photography in Design - Campaign Points: 5.0
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign Points: 5.0
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Craft / Interface Design Points: 5.0
ESCAPE THE MAP Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Websites / Branded Games Points: 5.0
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS 5 GUM Category: Craft / Interface Design Points: 5.0
Champion of the Playground Agency: BBH LONDON / London Client: Fruitshoot Category: Websites / Branded Games Points: 5.0
Art & Corny Agency: Trunchpole & Trunchpole / London Client: Trunchpole & Trunchpole Category: Cinema / Documentaries Points: 5.0
Big Day Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single Points: 5.0
Evolution of mobile Agency: TBG Digital / london Client: Vodafone Category: Craft / Animation/Motion Graphics Points: 5.0

Land Rover

Being Henry

Websites / Durable Goods

2012 Interactive Merit Award

5.0

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

2012 Branded Entertainment Merit Award

5.0

Harvey Nichols

Summer Sale

Newspaper / Full Page or Spread - Campaign

2012 Advertising Merit Award

5.0

Macmillan

Infi-Knit

Websites / Public Service/Non-Profit

2012 Interactive Merit Award

5.0

Dairy Crest

Country Life - The Great British Picnic App

Branded Applications / Branded applications

2012 Branded Entertainment Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Branded Applications / Branded applications

2012 Branded Entertainment Merit Award

5.0

Orange

The Feed

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

Sony Music

The Vaccines 'Wetsuit' Instagram Video

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

Kerry Foods

Kitchen

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

Wrigley

Blue Skittles - Like The Rainbow

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

Heineken

Heineken Star Player

Mobile Applications/Sites / Consumer Goods

2012 Interactive Merit Award

5.0

Google

Oxford Circus

Out Of Home / Billboards - Single

2012 Advertising Merit Award

5.0

War Child

Grenade

Collateral Design / Posters - Single

2012 Design Merit Award

5.0

MERCEDES BENZ

ESCAPE THE MAP

Brand Transformation / Single

2012 Interactive Merit Award

5.0

DIAGEO

GUINNESS XMAS CAMPAIGN

Out Of Home / Billboards - Campaign

2012 Advertising Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Mobile Applications/Sites / Social Networks/Community

2012 Interactive Merit Award

5.0

Johnnie Walker

Step Together

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

IBM

Predictions

Out Of Home / Digital / Electronic - Single or Campaign

2012 Advertising Merit Award

5.0

Google Chrome

Jamal Edwards

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

Yeo Valley

Boyband

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

T-Mobile

What Britain Loves

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

PERNOD RICARD

Absolut Blank Live

Interactive Advertising / Environmental/Experiential - Single

2012 Interactive Merit Award

5.0

BBC R&D, North Lab

BBC Philharmonic Maestro

Interactive Advertising / Other Interactive Media - Single

2012 Interactive Merit Award

5.0

John Lewis Partnership

The Long Wait

Cinema Advertising / Long Form - :90 and Over - Single

2012 Advertising Merit Award

5.0

Wrigley

Blue Skittles - Like The Rainbow

Best Brand Channel

2012 Branded Entertainment Merit Award

5.0

Wrigley

Skittles - Welcome to the Rainbow

Best Brand Channel

2012 Branded Entertainment Merit Award

5.0

Sainsbury's

1 Million Kids Challenge

Non-Broadcast / Online

2012 Advertising Merit Award

5.0

The British Heart Foundation

BHF - Vinnie

Non-Broadcast / Online

2012 Advertising Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Non-Broadcast / Offline

2012 Advertising Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Online Films & Video / Short Form - Single

2012 Interactive Merit Award

5.0

The British Heart Foundation

BHF - Vinnie

Branded Content / Online

2012 Advertising Merit Award

5.0

Google Chrome

Jamal Edwards

Online Films & Video / Short Form - Single

2012 Interactive Merit Award

5.0

GE

LIVING MASTERPIECE

Public Service / Outdoor and Posters - Single

2012 Advertising Merit Award

5.0

MERCEDES BENZ

ESCAPE THE MAP

Branded Content / Games

2012 Advertising Merit Award

5.0

GE

LIVING MASTERPIECE

Innovation in Advertising / Single or Campaign

2012 Advertising Merit Award

5.0

NSPCC

Sending the unthinkable

Public Service / Collateral - Single

2012 Advertising Merit Award

5.0

The Asian Art Museum of San Francisco

The Bali Temple Explorer

Online Films & Video / Public Service/Non-Profit

2012 Interactive Merit Award

5.0

Banardos

Life Story

Public Service / Television - Single

2012 Advertising Merit Award

5.0

GE

LIVING MASTERPIECE

Experiential Advertising / Installations

2012 Advertising Merit Award

5.0

War Child

Balloons

Craft / Photography in Design - Campaign

2012 Design Merit Award

5.0

PEPSICO DORITOS

DIPS DESPERADO

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

Foot Locker Europe

Sneakerpedia

Craft / Interface Design

2012 Interactive Merit Award

5.0

MERCEDES BENZ

ESCAPE THE MAP

Websites / Branded Games

2012 Interactive Merit Award

5.0

WRIGLEYS 5 GUM

THE NIGHTJAR

Craft / Interface Design

2012 Interactive Merit Award

5.0

Fruitshoot

Champion of the Playground

Websites / Branded Games

2012 Interactive Merit Award

5.0

Trunchpole & Trunchpole

Art & Corny

Cinema / Documentaries

2012 Branded Entertainment Merit Award

5.0

Weetabix

Big Day

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

5.0

Vodafone

Evolution of mobile

Craft / Animation/Motion Graphics

2012 Interactive Merit Award

5.0

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