The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Magic of Flying
Agency: OgilvyOne / London Client: British Airways Category: Other Digital Solutions
Points: 25.0
D Rose Jumpstore
Agency: TBWA / London Client: Adidas Category: Experiential Advertising / Events and Competitions
Points: 25.0
Magic of Flying
Agency: OgilvyOne / London Client: British Airways Category: Innovation in Outdoor / Outdoor
Points: 25.0
Hands
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Over 60 second - Single
Points: 25.0
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London Client: British Airways Category: Outdoor / Billboards and Transit - Single
Points: 15.0
Hudnotts
Agency: Taxi Studio Ltd / Bristol Client: Kate Hudnott Category: Craft / Typography - Single or Series
Points: 15.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form
Points: 15.0
Travel Yourself Interesting
Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Hands
Agency: Wieden+Kennedy / London Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 15.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Non-Broadcast / Online
Points: 15.0
Lifesaver
Agency: UNIT9 / London Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Points: 15.0
Mind and Movement
Agency: Magpie Studio / London Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
Points: 10.0
The World's First Really Live Pig Feed
Agency: Elvis Communications / London Client: Compassion In World Farming Category: Experiential Advertising / Installations
Points: 10.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Points: 10.0
Camera Shy
Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer Television / 60 Second - Single
Points: 10.0
Kit Kat Tic Tac Tweet
Agency: JWT / London Client: Nestle Category: Social Media / Branded Social Post
Points: 10.0
Headless Chickens
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Points: 10.0
Honda Illusions
Agency: mcgarrybowen / London Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 10.0
Nike+ Training Club app
Agency: AKQA / London Client: Nike Category: User Experience Design - Mobile / User Experience
Points: 10.0
Magic of Flying
Agency: OgilvyOne / London Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 10.0
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London Client: Bremont Watches Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Smile
Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Points: 5.0
Studio XO: Power up
Agency: Magpie Studio / London Client: Nancy Tilbury & Benjamin Males Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
SURGE
Agency: Abbott Mead Vickers BBDO / London Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Points: 5.0
Space Camp
Agency: BBH / London Client: Unilever Category: Experiential Advertising / Events and Competitions
Points: 5.0
Second Chance
Agency: Leo Burnett / London Client: BITC Category: Online Films & Video / Interactive Video
Points: 5.0
CarryMe.tv by @powster
Agency: POWSTER / London Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video
Points: 5.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London Client: Sainsbury's Category: Documentaries / Film
Points: 5.0
Football Type
Agency: Face37 / London Client: Football Foundation Category: Craft / Typography - Single or Series
Points: 5.0
KEEP MOVING PROJECT: CALENDAR OF TALES
Agency: Abbott Mead Vickers BBDO / London Client: Blackberry Category: Documentaries / Online
Points: 5.0
Ceviche - Peruvian Kitchen
Agency: Here Design / London Client: Weidenfeld & Nicolson Category: Publication Design / Book Cover Design
Points: 5.0
Football Type
Agency: Face37 / London Client: Football Foundation Category: Publication Design / Book Cover Design
Points: 5.0
Letters Of Note
Agency: Here Design / London Client: Unbound Books Category: Publication Design / Book Layout Design
Points: 5.0
Football Type
Agency: Face37 / London Client: Football Foundation Category: Publication Design / Book Layout Design
Points: 5.0
D Rose Jumpstore
Agency: TBWA / London Client: Adidas Category: Integrated Branding / Consumer Campaign
Points: 5.0
Axe Apollo Space Academy
Agency: BBH / London Client: Unilever Category: Integrated Branding / Consumer Campaign
Points: 5.0
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles Client: Disney Category: Craft / Animation/Motion Graphics
Points: 5.0
The Tomorrow Project
Agency: CHI & Partners / London Client: The Prince's Trust Category: Experiential / Installations
Points: 5.0
Typeflakes*
Agency: The Partners / London Client: The Partners Category: Self-Promotion / Single or Series
Points: 5.0
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London Client: Mercedes Category: Craft / Sound Design
Points: 5.0
The Dishoom Story Plates
Agency: OgilvyOne / London Client: Dishoom Bombay Cafe Category: User Generated Content / Short-Form
Points: 5.0
Strongbow 'Moments of Truth'
Agency: St Luke's / London Client: Heineken Category: Consumer Television / 60 Second - Single
Points: 5.0
adidas miCoach Smart Run
Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg Client: Adidas Category: Product Design / Single or Series
Points: 5.0
Client:
British Airways
Title:
Magic of Flying
Category:
Other Digital Solutions
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
British Airways
Title:
Magic of Flying
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Hands
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Hands
Category:
Video Craft / Direction
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Kate Hudnott
Title:
Hudnotts
Category:
Craft / Typography - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Resuscitation Council UK
Title:
Lifesaver
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Wayne McGregor & The Wellcome Trust
Title:
Mind and Movement
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
Camera Shy
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Nestle
Title:
Kit Kat Tic Tac Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Headless Chickens
Category:
Newspaper / Small Space Print - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike+ Training Club app
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
British Airways
Title:
Magic of Flying
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Smile
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
SURGE
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Bombay Bicycle Club
Title:
CarryMe.tv by @powster
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
CHRISTMAS IN A DAY
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Football Foundation
Title:
Football Type
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Blackberry
Title:
KEEP MOVING PROJECT: CALENDAR OF TALES
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Weidenfeld & Nicolson
Title:
Ceviche - Peruvian Kitchen
Category:
Publication Design / Book Cover Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Cover Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Unbound Books
Title:
Letters Of Note
Category:
Publication Design / Book Layout Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Layout Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Axe Apollo Space Academy
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Disney
Title:
Find Your Way To Oz
Category:
Craft / Animation/Motion Graphics
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Prince's Trust
Title:
The Tomorrow Project
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
The Partners
Title:
Typeflakes*
Category:
Self-Promotion / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Dishoom Bombay Cafe
Title:
The Dishoom Story Plates
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Heineken
Title:
Strongbow 'Moments of Truth'
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Adidas
Title:
adidas miCoach Smart Run
Category:
Product Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
