The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Dove Feel Good Feed
Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Nopi
Agency: Here Design / London Client: Ebury Press Category: Consumer - Publication Design / Book Cover Design
Points: 5.0
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Websites / Websites
Points: 5.0
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Non-Profit - Cinema Advertising / Cinema Advertising
Points: 5.0
#remembershafilea
Agency: Leo Burnett / London Client: Karma Nirvana Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites
Points: 5.0
#EndangeredEmoji
Agency: Wieden+Kennedy / London Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Breathless Choir
Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Direction / Direction
Points: 5.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Web / User Experience
Points: 5.0
500 Years of Stories
Agency: Grey / London Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Champions League Pubs
Agency: OgilvyOne / London Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Points: 5.0
Mog's Christmas Calamity
Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Writing / Writing
Points: 5.0
NatWest Apple Watch
Agency: SapientNitro / London Client: NatWest Category: Consumer - Mobile / Utility
Points: 5.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Craft - Website Design / Website Design
Points: 5.0
Looking For You
Agency: OgilvyOne / London Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 5.0
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Cinematography / Cinematography
Points: 5.0
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London Client: Unilever Category: Craft - Cinematography / Cinematography
Points: 5.0
Lufthansa Apple Watch App
Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / User Experience
Points: 5.0
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Points: 5.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Dishes
Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Points: 5.0
A Living River
Agency: J. Walter Thompson / London Client: HSBC Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral / Collateral
Points: 5.0
Pier
Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London Client: SSE Category: Craft - Animation / Animation
Points: 5.0
Find Your Flow
Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Points: 5.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Craft - Animation / Animation
Points: 5.0
It Happens Here
Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Silver Skaters
Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Points: 5.0
T-shirts
Agency: MPC / London + Mother / London + Blink / London Client: IKEA Category: Craft - Animation / Animation
Points: 5.0
Feel Every Smile
Agency: J. Walter Thompson / London Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Agency: VCCP / London Client: Amnesty International Category: Non-Profit - Publications / Publications
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Information Architecture / Information Architecture
Points: 5.0
Christmas Break
Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Interface Design / Interface Design
Points: 5.0
Le Big Swim
Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Brands, Products & Services / Events & Experiential
Points: 5.0
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Points: 5.0
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Points: 5.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Points: 5.0
A Living River
Agency: J. Walter Thompson / London Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Spare the Act - Lap Top
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Spare the Act - Nespresso
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
SKINS Official FIFA Non-Sponsor
Agency: BBD Perfect Storm / London Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Ebury Press
Title:
Nopi
Category:
Consumer - Publication Design / Book Cover Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Usher
Title:
Don't Look Away
Category:
CSR - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Award:
2016 Film Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
#remembershafilea
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
WWF
Title:
#EndangeredEmoji
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Tate
Title:
500 Years of Stories
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
BT Sport
Title:
Champions League Pubs
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
NatWest
Title:
NatWest Apple Watch
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Clarks
Title:
Unboxed
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Battersea Dogs & Cats Home
Title:
Looking For You
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
RB / Finish
Title:
Dishes
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
HSBC
Title:
A Living River
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Honda
Title:
Paper
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
SSE
Title:
Pier
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
Lucozade Ribena Suntory
Title:
Find Your Flow
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Rekorderlig
Title:
Silver Skaters
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
IKEA
Title:
T-shirts
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Amnesty International
Title:
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Brands, Products & Services / Events & Experiential
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
HSBC
Title:
A Living River
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Audi
Title:
Birth
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Curry's PC World
Title:
Spare the Act - Nespresso
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
SKINS
Title:
SKINS Official FIFA Non-Sponsor
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
