The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality Points: 5.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation Points: 5.0
Nopi Agency: Here Design / London Client: Ebury Press Category: Consumer - Publication Design / Book Cover Design Points: 5.0
Champions League Pubs Agency: OgilvyOne / London Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series Points: 5.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series Points: 5.0
A Living River Agency: J. Walter Thompson / London Client: HSBC Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design Points: 5.0
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series Points: 5.0
A Living River Agency: J. Walter Thompson / London Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design Points: 5.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design Points: 5.0
1000 Years of Less Ordinary Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series Points: 5.0
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Websites / E-Commerce Points: 5.0
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Websites / Websites Points: 5.0
Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites Points: 5.0
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Craft - Website Design / Website Design Points: 5.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Other Branded Content / Live Events Points: 5.0
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Points: 5.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Points: 5.0
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Music / Sound / Music / Sound Points: 5.0
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Digital / Websites, Microsites & Banners Points: 5.0
Squadvertiser Agency: McCann / London Client: Microsoft Category: Consumer - Digital / Websites, Microsites & Banners Points: 5.0
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing Points: 5.0
Looking For You Agency: OgilvyOne / London Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing Points: 5.0
Only Ordinary by Name Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single Points: 5.0
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single Points: 5.0
Find Your Flow Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single Points: 5.0
Silver Skaters Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single Points: 5.0
Christmas Break Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single Points: 5.0
Flag hand Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single Points: 5.0
Bradley Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single Points: 5.0
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Television / Over 60 Second - Single Points: 5.0
Spare the Act - Lap Top Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single Points: 5.0
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single Points: 5.0
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single Points: 5.0
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single Points: 5.0
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single Points: 5.0
Spare The Act - Cooker Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single Points: 5.0
Spare The Act - Laptop Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single Points: 5.0
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single Points: 5.0
Dove - A Mother's Body Agency: Ogilvy & Mather / London + Tantrum Productions / London Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single Points: 5.0
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes Points: 5.0
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single Points: 5.0
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Non-Profit - Cinema Advertising / Cinema Advertising Points: 5.0
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Direction / Direction Points: 5.0
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Writing / Writing Points: 5.0
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Cinematography / Cinematography Points: 5.0
T.O by Lipton - A Revolution in Flavour Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London Client: Unilever Category: Craft - Cinematography / Cinematography Points: 5.0
Paper Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound Points: 5.0
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound Points: 5.0
Pier Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London Client: SSE Category: Craft - Animation / Animation Points: 5.0
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Craft - Animation / Animation Points: 5.0

John Lewis

The Man on the Moon

Consumer - Experiential Advertising / Augmented Reality

2016 Cross-Platform Merit Award

5.0

Volvo Car UK

Volvo LifePaint

Innovation - Brand Transformation / Brand Transformation

2016 Cross-Platform Merit Award

5.0

Ebury Press

Nopi

Consumer - Publication Design / Book Cover Design

2016 Design Merit Award

5.0

BT Sport

Champions League Pubs

Consumer - Environmental / Immersive Design / Ambient Media - Series

2016 Design Merit Award

5.0

Volvo Car UK

Volvo LifePaint

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

2016 Design Merit Award

5.0

HSBC

A Living River

CSR - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Merit Award

5.0

28 Too Many

It Happens Here

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

2016 Design Merit Award

5.0

HSBC

A Living River

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Merit Award

5.0

Volvo Car UK

Volvo LifePaint

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Merit Award

5.0

Brown-Forman / Finlandia

1000 Years of Less Ordinary

Craft - Photography - Single or Series / Photography - Single or Series

2016 Design Merit Award

5.0

Momondo

ClickTwo Travel

Consumer - Websites / E-Commerce

2016 Interactive Merit Award

5.0

Usher

Don't Look Away

CSR - Websites / Websites

2016 Interactive Merit Award

5.0

Google

Inside Abbey Road

Innovation - Websites / Websites

2016 Interactive Merit Award

5.0

Clarks

Unboxed

Craft - Website Design / Website Design

2016 Interactive Merit Award

5.0

Microsoft

Survival Billboard

Consumer - Other Branded Content / Live Events

2016 Branded Entertainment Merit Award

5.0

Google

Inside Abbey Road

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Merit Award

5.0

Microsoft

Survival Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Merit Award

5.0

Philips

Breathless Choir

Craft - Music / Sound / Music / Sound

2016 Branded Entertainment Merit Award

5.0

Momondo

ClickTwo Travel

Consumer - Digital / Websites, Microsites & Banners

2016 Direct Merit Award

5.0

Microsoft

Squadvertiser

Consumer - Digital / Websites, Microsites & Banners

2016 Direct Merit Award

5.0

Harvey Nichols

Shoplifters

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Merit Award

5.0

Battersea Dogs & Cats Home

Looking For You

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

2016 Direct Merit Award

5.0

Heineken - John Smith's

Only Ordinary by Name

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Lucozade Ribena Suntory

Find Your Flow

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Rekorderlig

Silver Skaters

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

KitKat

Christmas Break

Consumer - Television / 30 Second - Single

2016 Film Merit Award

5.0

Hardys Wine

Flag hand

Consumer - Television / 20 Second & Under - Single

2016 Film Merit Award

5.0

Hardys Wine

Bradley

Consumer - Television / 20 Second & Under - Single

2016 Film Merit Award

5.0

Audi

Birth

Consumer - Television / Over 60 Second - Single

2016 Film Merit Award

5.0

Curry's PC World

Spare the Act - Lap Top

Consumer - Television / Over 60 Second - Single

2016 Film Merit Award

5.0

Curry's PC World

Spare the Act - Nespresso

Consumer - Television / Over 60 Second - Single

2016 Film Merit Award

5.0

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Merit Award

5.0

Audi

Birth

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

2016 Film Merit Award

5.0

Sainsbury's

Mog's Christmas Calamity

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

2016 Film Merit Award

5.0

Curry's PC World

Spare The Act - Cooker

Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

5.0

Curry's PC World

Spare The Act - Laptop

Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

5.0

adidas Football

#therewillbehaters

Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

5.0

Unilever

Dove - A Mother's Body

Consumer - Online Films & Video / Short Form - Single

2016 Film Merit Award

5.0

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

2016 Film Merit Award

5.0

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

2016 Film Merit Award

5.0

Transport for London

Think Slow - The Tortoise & the Hare

Non-Profit - Cinema Advertising / Cinema Advertising

2016 Film Merit Award

5.0

Philips

Breathless Choir

Craft - Direction / Direction

2016 Film Merit Award

5.0

Sainsbury's

Mog's Christmas Calamity

Craft - Writing / Writing

2016 Film Merit Award

5.0

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Cinematography / Cinematography

2016 Film Merit Award

5.0

Unilever

T.O by Lipton - A Revolution in Flavour

Craft - Cinematography / Cinematography

2016 Film Merit Award

5.0

Honda

Paper

Craft - Music / Sound / Music / Sound

2016 Film Merit Award

5.0

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

2016 Film Merit Award

5.0

SSE

Pier

Craft - Animation / Animation

2016 Film Merit Award

5.0

Harvey Nichols

Shoplifters

Craft - Animation / Animation

2016 Film Merit Award

5.0

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