The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single Points: 75.0
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile Points: 75.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups Points: 75.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions Points: 25.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising Points: 25.0
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Websites / Websites Points: 25.0
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online / Short Form Videos Points: 25.0
Dinner Party Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single Points: 25.0
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single Points: 25.0
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Television / Over 60 Second - Single Points: 25.0
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single Points: 25.0
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single Points: 25.0
Now in Soho Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London Client: British Fashion Council Category: Craft - Writing / Writing Points: 25.0
Coco De Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing Points: 25.0
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound Points: 25.0
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications Points: 25.0
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web Points: 25.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations Points: 15.0
The Fifth Continent Agency: The Chase / Preston Client: Rob Walker Category: Consumer - Brand Identity / Single Element Points: 15.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design Points: 15.0
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content Points: 15.0
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Points: 15.0
Slide Agency: CHI&Partners / London Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D Points: 15.0
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single Points: 15.0
Fun Run Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single Points: 15.0
Spare the Act Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign Points: 15.0
Spare the Act - Lap Top Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single Points: 15.0
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single Points: 15.0
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video Points: 15.0
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: Innovation - Innovation in Film / Innovation in Film Points: 15.0
Pooface Agency: Great Guns / London + Saatchi & Saatchi / London Client: P&G Category: Craft - Direction / Direction Points: 15.0
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Craft - Editing / Editing Points: 15.0
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Animation / Animation Points: 15.0
Style Fanatics Agency: adam&eveDDB / London + Stanley's King Henry / London Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign Points: 15.0
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single Points: 15.0
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral / Collateral Points: 15.0
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction Points: 15.0
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Consumer - Web / User Experience Points: 15.0
Missing Type Agency: Engine / London Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services Points: 15.0
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding Points: 10.0
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding Points: 10.0
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories Points: 10.0
Becoming Beckham Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London Client: H&M Category: Consumer - Online / Long Form Videos Points: 10.0
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing Points: 10.0
Own Your Weekend. Or Someone Else Will. Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign Points: 10.0
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single Points: 10.0
Guinness - Never Alone Doc Agency: AMVBBDO / LONDON Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single Points: 10.0
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Television / Television (Any Length) - Single Points: 10.0
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising Points: 10.0
Coco de Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco de Mer Category: Craft - Direction / Direction Points: 10.0

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Gold Pencil

75.0

what3words

The world addressed

Innovation - Innovation in Mobile / Innovation in Mobile

2016 Mobile Gold Pencil

75.0

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

2016 Print & Outdoor Gold Pencil

75.0

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Events & Competitions

2016 Cross-Platform Gold Pencil

25.0

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

2016 Cross-Platform Gold Pencil

25.0

what3words

The world addressed

Innovation - Websites / Websites

2016 Interactive Gold Pencil

25.0

Harvey Nichols

Shoplifters

Consumer - Online / Short Form Videos

2016 Branded Entertainment Gold Pencil

25.0

The Guardian & Observer

Dinner Party

Consumer - Television / 30 Second - Single

2016 Film Gold Pencil

25.0

John Lewis Insurance

Tiny Dancer

Consumer - Television / Over 60 Second - Single

2016 Film Gold Pencil

25.0

John Lewis

The Man on the Moon

Consumer - Television / Over 60 Second - Single

2016 Film Gold Pencil

25.0

John Lewis Insurance

Tiny Dancer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Gold Pencil

25.0

Harvey Nichols

Shoplifters

Consumer - Online Films & Video / Short Form - Single

2016 Film Gold Pencil

25.0

British Fashion Council

Now in Soho

Craft - Writing / Writing

2016 Film Gold Pencil

25.0

Coco De Mer

Coco De Mer - X

Craft - Editing / Editing

2016 Film Gold Pencil

25.0

Audi

Birth

Craft - Music / Sound / Music / Sound

2016 Film Gold Pencil

25.0

28 Too Many

It Happens Here

Non-Profit - Publications / Publications

2016 Print & Outdoor Gold Pencil

25.0

Usher

Don't Look Away

CSR - Web / Web

2016 UX / UI Gold Pencil

25.0

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Installations

2016 Cross-Platform Silver Pencil

15.0

Rob Walker

The Fifth Continent

Consumer - Brand Identity / Single Element

2016 Design Silver Pencil

15.0

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Silver Pencil

15.0

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

2016 Branded Entertainment Silver Pencil

15.0

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Silver Pencil

15.0

Lexus International

Slide

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

2016 Intellectual Property Silver Pencil

15.0

John Lewis Insurance

Tiny Dancer

Consumer - Television / 60 Second - Single

2016 Film Silver Pencil

15.0

The Guardian & Observer

Fun Run

Consumer - Television / 30 Second - Single

2016 Film Silver Pencil

15.0

Curry's PC World

Spare the Act

Consumer - Television / Commercials of Varying Length - Campaign

2016 Film Silver Pencil

15.0

Curry's PC World

Spare the Act - Lap Top

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

2016 Film Silver Pencil

15.0

Mumsnet

Ellee Mae

Non-Profit - Television / Television (Any Length) - Single

2016 Film Silver Pencil

15.0

Mumsnet

Ellee Mae

Non-Profit - Online Films & Video / Online Films & Video

2016 Film Silver Pencil

15.0

Usher

Don't Look Away

Innovation - Innovation in Film / Innovation in Film

2016 Film Silver Pencil

15.0

P&G

Pooface

Craft - Direction / Direction

2016 Film Silver Pencil

15.0

Sport England

This Girl Can

Craft - Editing / Editing

2016 Film Silver Pencil

15.0

Sainsbury's

Mog's Christmas Calamity

Craft - Animation / Animation

2016 Film Silver Pencil

15.0

Harvey Nichols

Style Fanatics

Consumer - Newspaper / Full Page or Spread - Campaign

2016 Print & Outdoor Silver Pencil

15.0

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

2016 Print & Outdoor Silver Pencil

15.0

28 Too Many

It Happens Here

Non-Profit - Collateral / Collateral

2016 Print & Outdoor Silver Pencil

15.0

28 Too Many

It Happens Here

Craft - Art Direction / Art Direction

2016 Print & Outdoor Silver Pencil

15.0

Google

Inside Abbey Road

Consumer - Web / User Experience

2016 UX / UI Silver Pencil

15.0

Engine

Missing Type

Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Public Relations Silver Pencil

15.0

John Lewis

The Man on the Moon

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Bronze Pencil

10.0

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

2016 Cross-Platform Bronze Pencil

10.0

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

2016 Interactive Bronze Pencil

10.0

H&M

Becoming Beckham

Consumer - Online / Long Form Videos

2016 Branded Entertainment Bronze Pencil

10.0

Heineken

Le Big Swim

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Bronze Pencil

10.0

The Guardian & Observer

Own Your Weekend. Or Someone Else Will.

Consumer - Television / 30 Second - Campaign

2016 Film Bronze Pencil

10.0

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

2016 Film Bronze Pencil

10.0

Diageo

Guinness - Never Alone Doc

Consumer - Online Films & Video / Long Form - Single

2016 Film Bronze Pencil

10.0

Sport England

This Girl Can

Non-Profit - Television / Television (Any Length) - Single

2016 Film Bronze Pencil

10.0

Sport England

This Girl Can

Non-Profit - Cinema Advertising / Cinema Advertising

2016 Film Bronze Pencil

10.0

Coco de Mer

Coco de Mer - X

Craft - Direction / Direction

2016 Film Bronze Pencil

10.0

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