The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
Points: 15.0
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
Points: 15.0
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
Points: 15.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Television / Long Form - Single
Points: 15.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign
Points: 15.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building
Points: 15.0
Nothing Beats A Londoner
Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London Client: Nike Category: Craft - Sound Design / Single
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content
Points: 15.0
#MoreThanARefugee
Agency: Flying Object / London Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
Points: 15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Social Engagement / Community Building
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
YouTube / International Rescue Committee
Title:
#MoreThanARefugee
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0