The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

#

One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product Points: 75.0
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel Points: 75.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content Points: 75.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time Points: 75.0
Christmas by John Lewis & Partners Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Penta Pencil Points: 75.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single Points: 25.0
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Moving Image / Series Points: 25.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single Points: 25.0
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single Points: 25.0
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single Points: 25.0
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Cinema Advertising Points: 25.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit Points: 25.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Animation Points: 25.0
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Events & Experiential Points: 25.0
First Christmas Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Animation / Single Points: 25.0
The Boy and the Piano Agency: MPC / London + adam&eveDDB / London + Academy Films / London Client: John Lewis & Partners Category: Craft - Visual Effects / Single Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region Points: 25.0
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London Client: Google Arts and Culture Category: Creative Use of Data / Real-Time Points: 25.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single Points: 15.0
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations Points: 15.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single Points: 15.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility Points: 15.0
Reversible Poetry Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing Points: 15.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single Points: 15.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Use of Visuals Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music Points: 15.0
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London Client: John Lewis & Partners Category: Craft - Direction / Single Points: 15.0
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness Points: 15.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization Points: 15.0
Viva La Vulva Agency: AMVBBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation Points: 10.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Long Form Video / Single Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events Points: 10.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single Points: 10.0
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign Points: 10.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single Points: 10.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising Points: 10.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Applications Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization Points: 10.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations Points: 10.0

Huawei

Story Sign

Digital Product

2019 Intellectual Property Gold Pencil

75.0

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

2019 Social Influencer Marketing Gold Pencil

75.0

Essity

Viva La Vulva

Branded Content

2019 Health, Wellness & Pharma Gold Pencil

75.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

75.0

John Lewis & Partners

Christmas by John Lewis & Partners

Penta Pencil

2019 Penta Pencil Penta

75.0

CALM - Campaign Against Living Miserably

Project 84

Data Visualization / Static or Dynamic

2019 Design Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Experiential / Environmental / Out of Home - Single

2019 Design Gold Pencil

25.0

BBC Two

BBC Two Rebrand

Moving Image / Series

2019 Design Gold Pencil

25.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Long Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Television & VOD / Long Form - Single

2019 Film Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Cinema Advertising

2019 Film Gold Pencil

25.0

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

2019 Print & Outdoor Gold Pencil

25.0

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Animation

2019 Digital Craft Gold Pencil

25.0

Google Arts and Culture

Draw to Art

Craft - Innovation in Digital Craft / Innovation in Digital Craft

2019 Digital Craft Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Events & Experiential

2019 Public Relations Gold Pencil

25.0

Erste Group Bank AG

First Christmas

Craft - Animation / Single

2019 Moving Image Craft Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Craft - Visual Effects / Single

2019 Moving Image Craft Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Experiential / Immersive / Events

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Out of Home / Health & Wellness

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Public Relations

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness

2019 Creative Effectiveness Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Gold Pencil

25.0

Google Arts and Culture

Draw to Art

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

25.0

Essity

Viva La Vulva

Moving Image / Single

2019 Design Silver Pencil

15.0

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

2019 Interactive & Online Silver Pencil

15.0

Huawei

Story Sign

Innovation in Interactive

2019 Interactive & Online Silver Pencil

15.0

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

2019 Film Silver Pencil

15.0

Huawei

Story Sign

Utility

2019 Mobile Silver Pencil

15.0

Refuge - Lisa King

Reversible Poetry

Craft / Writing

2019 Mobile Silver Pencil

15.0

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Silver Pencil

15.0

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

2019 Experiential & Immersive Silver Pencil

15.0

Essity

Viva La Vulva

Craft / Use of Visuals

2019 Social Media Silver Pencil

15.0

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Music

2019 Digital Craft Silver Pencil

15.0

John Lewis & Partners

The Boy & The Piano

Craft - Direction / Single

2019 Moving Image Craft Silver Pencil

15.0

Three

Phones Are Good

Craft - Sound Design / Single

2019 Moving Image Craft Silver Pencil

15.0

Essity

Viva La Vulva

Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Silver Pencil

15.0

Essity

Viva La Vulva

Film / Health & Wellness

2019 Health, Wellness & Pharma Silver Pencil

15.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

2019 Creative Use of Data Silver Pencil

15.0

Essity

Viva La Vulva

Craft / Animation

2019 Design Bronze Pencil

10.0

Essity

Viva La Vulva

Long Form Video / Single

2019 Branded Entertainment Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Experiential / Live Events

2019 Direct Marketing Bronze Pencil

10.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Television & VOD / Long Form - Single

2019 Film Bronze Pencil

10.0

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

2019 Film Bronze Pencil

10.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Online Films & Video / Long Form - Single

2019 Film Bronze Pencil

10.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Cinema Advertising

2019 Film Bronze Pencil

10.0

Huawei

Story Sign

Applications

2019 Mobile Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Events & Competitions

2019 Experiential & Immersive Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

2019 Experiential & Immersive Bronze Pencil

10.0

CALM - Campaign Against Living Miserably

Project 84

Innovation in Public Relations

2019 Public Relations Bronze Pencil

10.0

Follow Us