The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Tour de Femmes Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions Points: 2.0
bloodnormal Agency: AMV BBDO / London Client: Essity Category: Creative Effectiveness Points: 2.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness Points: 2.0
Big Bell Agency: Edelman / London + Edelman / LA + UNIT9 / London Client: Taco Bell Category: Innovation in Public Relations Points: 2.0
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations Points: 2.0
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Craft / Animation Points: 2.0
If Love Hurts Agency: Pete Giblin / London + Somesuch / London Client: White Ribbon Category: Craft - Direction / Single Points: 2.0
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences Points: 2.0
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Craft - Direction / Single Points: 2.0
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Innovation in Design Points: 2.0
Toxic Toby Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization Points: 2.0
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Use of Technology Points: 2.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign Points: 2.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing Points: 2.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential Points: 2.0
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Channel Points: 2.0
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Online Video / Interactive Video Points: 2.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign Points: 2.0
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Post / Real-time Response Points: 2.0
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Craft - Animation / Single Points: 2.0
Judged by a Phone Agency: FCB Inferno / London + MediaMonks / London Client: Huawei Category: Social Engagement / User-Generated Content Points: 2.0
There's a Rang-Tan in my Bedroom Agency: Passion Animation Studios / London + Mother / London Client: Greenpeace Category: Craft - Animation / Single Points: 2.0
Spider Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single Points: 2.0
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Branding / Rebranding Points: 2.0
Smoooth Agency: Wieden+Kennedy / London + Somesuch / London Client: Lurpak Category: Television & VOD / Short Form - Single Points: 2.0
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit Points: 2.0
Noc Coffee Company Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Branding / Brand Installations Points: 2.0
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations Points: 2.0
We Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music Points: 2.0
TAKUMI: A 60,000 hour story on the survival of human craft Agency: The&Partnership / London Client: Lexus International Category: Feature Length / Narrative & Documentary Points: 2.0
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Music Videos Points: 2.0
Coal Drops Yard Agency: Droga5 / London Client: Argent Category: Promotional / Print Advertisements Points: 2.0
Processions Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Craft / Use of Digital Technology Points: 2.0
The Royal Bucket Agency: Iris / London + KFC / UK Client: KFC (Yum! Brands) Category: Promotional / Collateral Items Points: 2.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events Points: 2.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor Points: 2.0
Jack & the Beanstalk Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Single Points: 2.0
Backwards Tales Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Campaign Points: 2.0
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations Points: 2.0
Toxic Toby Agency: McCann / London + Craft/McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic Points: 2.0
Three - Phones Are Good Agency: Wieden+Kennedy / London + Friend / London Client: Wieden+Kennedy London Category: Cinema Advertising Points: 2.0
The Attack Agency: Havas Lynx Group / Manchester Client: Astra Zeneca Category: Film / Pharma Points: 2.0
NSynth Super Agency: Google Creative Lab / London Client: Google Category: Digital Design Points: 2.0
Booberang Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London Client: Breast Cancer Care Category: Digital / Social Media Points: 2.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment Points: 2.0
Reversible Poetry Agency: McCann / Bristol Client: Refuge - Lisa King Category: Craft / Writing - Single Points: 2.0
Noc Coffee Company Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces Points: 2.0
Humanity Test Agency: J. Walter Thompson / London Client: UN Women Category: Community Building Points: 2.0
No more ups and downs Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma Points: 2.0
Welcome to Mavenclad Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Campaign Points: 2.0

Skoda

Tour de Femmes

Events & Competitions

2019 Experiential & Immersive Merit Award

2.0

Essity

bloodnormal

Creative Effectiveness

2019 Creative Effectiveness Merit Award

2.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Creative Effectiveness

2019 Creative Effectiveness Merit Award

2.0

Taco Bell

Big Bell

Innovation in Public Relations

2019 Public Relations Merit Award

2.0

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand Installations

2019 Experiential & Immersive Merit Award

2.0

BBC Two

BBC Two Rebrand

Craft / Animation

2019 Design Merit Award

2.0

White Ribbon

If Love Hurts

Craft - Direction / Single

2019 Moving Image Craft Merit Award

2.0

Unilever

The Restaurant With No Food

Spaces & Immersive / Brand-Owned Experiences

2019 Experiential & Immersive Merit Award

2.0

Essity

Viva La Vulva

Craft - Direction / Single

2019 Moving Image Craft Merit Award

2.0

Google

NSynth Super

Innovation in Design

2019 Design Merit Award

2.0

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Creative Use of Data / Data Visualization

2019 Creative Use of Data Merit Award

2.0

Google Arts and Culture

Draw to Art

Use of Technology

2019 Experiential & Immersive Merit Award

2.0

Microsoft / Xbox

Football Decoded

Integrated Campaign

2019 Integrated Merit Award

2.0

Microsoft / Xbox

Football Decoded

Non-traditional & Guerrilla Marketing

2019 Direct Marketing Merit Award

2.0

CALM - Campaign Against Living Miserably

Project 84

Innovation in Experiential

2019 Experiential & Immersive Merit Award

2.0

The Cybersmile Foundation

#TrollingIsUgly

Social Channel

2019 Social Media Merit Award

2.0

The Cybersmile Foundation

#TrollingIsUgly

Online Video / Interactive Video

2019 Interactive & Online Merit Award

2.0

Microsoft / Xbox

Football Decoded

Integrated Campaign

2019 Direct Marketing Merit Award

2.0

The Cybersmile Foundation

#TrollingIsUgly

Social Post / Real-time Response

2019 Social Media Merit Award

2.0

Essity

Viva La Vulva

Craft - Animation / Single

2019 Moving Image Craft Merit Award

2.0

Huawei

Judged by a Phone

Social Engagement / User-Generated Content

2019 Social Media Merit Award

2.0

Greenpeace

There's a Rang-Tan in my Bedroom

Craft - Animation / Single

2019 Moving Image Craft Merit Award

2.0

CNR: Royal Navy and Royal Marines

Spider

Craft - Visual Effects / Single

2019 Moving Image Craft Merit Award

2.0

BBC Two

BBC Two Rebrand

Branding / Rebranding

2019 Design Merit Award

2.0

Lurpak

Smoooth

Television & VOD / Short Form - Single

2019 Film Merit Award

2.0

NatWest

Processions

Out-of-Home / Dynamic Billboards & Transit

2019 Print & Outdoor Merit Award

2.0

Noc Coffee Company

Noc Coffee Company

Branding / Brand Installations

2019 Design Merit Award

2.0

The Cybersmile Foundation

#TrollingIsUgly

Social Engagement / Stunts & Activations

2019 Social Media Merit Award

2.0

Coca-Cola

We

Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Merit Award

2.0

Lexus International

TAKUMI: A 60,000 hour story on the survival of human craft

Feature Length / Narrative & Documentary

2019 Branded Entertainment Merit Award

2.0

Essity

Viva La Vulva

Music Videos

2019 Branded Entertainment Merit Award

2.0

Argent

Coal Drops Yard

Promotional / Print Advertisements

2019 Design Merit Award

2.0

NatWest

Processions

Craft / Use of Digital Technology

2019 Print & Outdoor Merit Award

2.0

KFC (Yum! Brands)

The Royal Bucket

Promotional / Collateral Items

2019 Design Merit Award

2.0

Microsoft / Xbox

Football Decoded

Experiential / Live Events

2019 Branded Entertainment Merit Award

2.0

CALM - Campaign Against Living Miserably

Project 84

Innovation in Print & Outdoor

2019 Print & Outdoor Merit Award

2.0

Vauxhall

Jack & the Beanstalk

Broadcast / Single

2019 Radio & Audio Merit Award

2.0

Vauxhall

Backwards Tales

Broadcast / Campaign

2019 Radio & Audio Merit Award

2.0

Unilever

The Restaurant With No Food

Experiential / Brand Installations

2019 Branded Entertainment Merit Award

2.0

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Data Visualization / Static or Dynamic

2019 Design Merit Award

2.0

Wieden+Kennedy London

Three - Phones Are Good

Cinema Advertising

2019 Film Merit Award

2.0

Astra Zeneca

The Attack

Film / Pharma

2019 Health, Wellness & Pharma Merit Award

2.0

Google

NSynth Super

Digital Design

2019 Design Merit Award

2.0

Breast Cancer Care

Booberang

Digital / Social Media

2019 Health, Wellness & Pharma Merit Award

2.0

Microsoft / Xbox

Football Decoded

Innovation in Branded Entertainment

2019 Branded Entertainment Merit Award

2.0

Refuge - Lisa King

Reversible Poetry

Craft / Writing - Single

2019 Radio & Audio Merit Award

2.0

Noc Coffee Company

Noc Coffee Company

Experiential / Environmental / Indoor Spaces

2019 Design Merit Award

2.0

UN Women

Humanity Test

Community Building

2019 Public Relations Merit Award

2.0

Mundipharma

No more ups and downs

Print / Pharma

2019 Health, Wellness & Pharma Merit Award

2.0

Merck

Welcome to Mavenclad

Integrated Campaign

2019 Health, Wellness & Pharma Merit Award

2.0

Follow Us