The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Points: 2.0
Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London Client: Taco Bell Category: Innovation in Public Relations
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations
Points: 2.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Craft / Animation
Points: 2.0
If Love Hurts
Agency: Pete Giblin / London + Somesuch / London Client: White Ribbon Category: Craft - Direction / Single
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Direction / Single
Points: 2.0
NSynth Super
Agency: Google Creative Lab / London Client: Google Category: Innovation in Design
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization
Points: 2.0
Draw to Art
Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Use of Technology
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Channel
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Online Video / Interactive Video
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Post / Real-time Response
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Animation / Single
Points: 2.0
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London Client: Huawei Category: Social Engagement / User-Generated Content
Points: 2.0
There's a Rang-Tan in my Bedroom
Agency: Passion Animation Studios / London + Mother / London Client: Greenpeace Category: Craft - Animation / Single
Points: 2.0
Spider
Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Points: 2.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Branding / Rebranding
Points: 2.0
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London Client: Lurpak Category: Television & VOD / Short Form - Single
Points: 2.0
Processions
Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Points: 2.0
Noc Coffee Company
Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Branding / Brand Installations
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Points: 2.0
We
Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
TAKUMI: A 60,000 hour story on the survival of human craft
Agency: The&Partnership / London Client: Lexus International Category: Feature Length / Narrative & Documentary
Points: 2.0
Coal Drops Yard
Agency: Droga5 / London Client: Argent Category: Promotional / Print Advertisements
Points: 2.0
Processions
Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Craft / Use of Digital Technology
Points: 2.0
The Royal Bucket
Agency: Iris / London + KFC / UK Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 2.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
Points: 2.0
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Single
Points: 2.0
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Campaign
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Points: 2.0
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London Client: Wieden+Kennedy London Category: Cinema Advertising
Points: 2.0
The Attack
Agency: Havas Lynx Group / Manchester Client: Astra Zeneca Category: Film / Pharma
Points: 2.0
NSynth Super
Agency: Google Creative Lab / London Client: Google Category: Digital Design
Points: 2.0
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London Client: Breast Cancer Care Category: Digital / Social Media
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol Client: Refuge - Lisa King Category: Craft / Writing - Single
Points: 2.0
Noc Coffee Company
Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
Humanity Test
Agency: J. Walter Thompson / London Client: UN Women Category: Community Building
Points: 2.0
No more ups and downs
Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma
Points: 2.0
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Campaign
Points: 2.0