The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product Points: 75.0
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel Points: 75.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content Points: 75.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time Points: 75.0
Christmas by John Lewis & Partners Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Penta Pencil Points: 75.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single Points: 25.0
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Moving Image / Series Points: 25.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single Points: 25.0
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single Points: 25.0
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single Points: 25.0
The Boy and the Piano Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Cinema Advertising Points: 25.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit Points: 25.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Animation Points: 25.0
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Events & Experiential Points: 25.0
First Christmas Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Animation / Single Points: 25.0
The Boy and the Piano Agency: MPC / London + adam&eveDDB / London + Academy Films / London Client: John Lewis & Partners Category: Craft - Visual Effects / Single Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region Points: 25.0
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London Client: Google Arts and Culture Category: Creative Use of Data / Real-Time Points: 25.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single Points: 15.0
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations Points: 15.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single Points: 15.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility Points: 15.0
Reversible Poetry Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing Points: 15.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single Points: 15.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Use of Visuals Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music Points: 15.0
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London Client: John Lewis & Partners Category: Craft - Direction / Single Points: 15.0
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness Points: 15.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization Points: 15.0
Viva La Vulva Agency: AMVBBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation Points: 10.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Long Form Video / Single Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events Points: 10.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single Points: 10.0
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign Points: 10.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Manning Gottlieb OMD / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single Points: 10.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising Points: 10.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Applications Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions Points: 10.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization Points: 10.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations Points: 10.0

Huawei

Story Sign

Digital Product

2019 Intellectual Property Gold Pencil

75.0

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

2019 Social Influencer Marketing Gold Pencil

75.0

Essity

Viva La Vulva

Branded Content

2019 Health, Wellness & Pharma Gold Pencil

75.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

75.0

John Lewis & Partners

Christmas by John Lewis & Partners

Penta Pencil

2019 Penta Pencil Penta

75.0

CALM - Campaign Against Living Miserably

Project 84

Data Visualization / Static or Dynamic

2019 Design Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Experiential / Environmental / Out of Home - Single

2019 Design Gold Pencil

25.0

BBC Two

BBC Two Rebrand

Moving Image / Series

2019 Design Gold Pencil

25.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Long Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Television & VOD / Long Form - Single

2019 Film Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Cinema Advertising

2019 Film Gold Pencil

25.0

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

2019 Print & Outdoor Gold Pencil

25.0

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Animation

2019 Digital Craft Gold Pencil

25.0

Google Arts and Culture

Draw to Art

Craft - Innovation in Digital Craft / Innovation in Digital Craft

2019 Digital Craft Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Events & Experiential

2019 Public Relations Gold Pencil

25.0

Erste Group Bank AG

First Christmas

Craft - Animation / Single

2019 Moving Image Craft Gold Pencil

25.0

John Lewis & Partners

The Boy and the Piano

Craft - Visual Effects / Single

2019 Moving Image Craft Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Experiential / Immersive / Events

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Out of Home / Health & Wellness

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Public Relations

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness

2019 Creative Effectiveness Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Gold Pencil

25.0

Google Arts and Culture

Draw to Art

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

25.0

Essity

Viva La Vulva

Moving Image / Single

2019 Design Silver Pencil

15.0

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

2019 Interactive & Online Silver Pencil

15.0

Huawei

Story Sign

Innovation in Interactive

2019 Interactive & Online Silver Pencil

15.0

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

2019 Film Silver Pencil

15.0

Huawei

Story Sign

Utility

2019 Mobile Silver Pencil

15.0

Refuge - Lisa King

Reversible Poetry

Craft / Writing

2019 Mobile Silver Pencil

15.0

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Silver Pencil

15.0

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

2019 Experiential & Immersive Silver Pencil

15.0

Essity

Viva La Vulva

Craft / Use of Visuals

2019 Social Media Silver Pencil

15.0

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Music

2019 Digital Craft Silver Pencil

15.0

John Lewis & Partners

The Boy & The Piano

Craft - Direction / Single

2019 Moving Image Craft Silver Pencil

15.0

Three

Phones Are Good

Craft - Sound Design / Single

2019 Moving Image Craft Silver Pencil

15.0

Essity

Viva La Vulva

Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Silver Pencil

15.0

Essity

Viva La Vulva

Film / Health & Wellness

2019 Health, Wellness & Pharma Silver Pencil

15.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

2019 Creative Use of Data Silver Pencil

15.0

Essity

Viva La Vulva

Craft / Animation

2019 Design Bronze Pencil

10.0

Essity

Viva La Vulva

Long Form Video / Single

2019 Branded Entertainment Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Experiential / Live Events

2019 Direct Marketing Bronze Pencil

10.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Television & VOD / Long Form - Single

2019 Film Bronze Pencil

10.0

Amazon Prime Video

Great Shows Stay With You

Television & VOD / Long Form - Campaign

2019 Film Bronze Pencil

10.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Online Films & Video / Long Form - Single

2019 Film Bronze Pencil

10.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Cinema Advertising

2019 Film Bronze Pencil

10.0

Huawei

Story Sign

Applications

2019 Mobile Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Events & Competitions

2019 Experiential & Immersive Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

2019 Experiential & Immersive Bronze Pencil

10.0

CALM - Campaign Against Living Miserably

Project 84

Innovation in Public Relations

2019 Public Relations Bronze Pencil

10.0

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