The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

The Hire - Powder Keg, Star, The Follow Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 75.0
Tag, Tailgating, Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign Points: 25.0
Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Points: 25.0
Dots Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Points: 25.0
Queen, Churchill, Pope Mobile, Ostrich Egg Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign Points: 25.0
Absolut LA Agency: TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single Points: 25.0
Cigars/Announcements/Labor Agency: Young & Rubicam / Chicago Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign Points: 25.0
Matchbook Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign Points: 25.0
Maxygen 2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report Points: 25.0
HP Invent Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign Points: 25.0
HP Invent-Music Composer Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single Points: 25.0
Got used interactive cd Agency: Archrival / Lincoln Client: nebraska book company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's Points: 25.0
thetruth.com Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites Points: 25.0
vw.com/autoshow Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites Points: 25.0
Beautiful Day, Deer Crossing, Rain Rain Go Away Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign Points: 15.0
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 15.0
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 15.0
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single Points: 15.0
City Snow, Dots Fence, Treadmill, Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Points: 15.0
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign Points: 15.0
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single Points: 15.0
2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report Points: 15.0
Steve Sandoz Memorial Book Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Publication Design / Book Jacket Design Points: 15.0
Lance Armstrong, Palm Trees, Sand, Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign Points: 10.0
Mr. Company Computer Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 10.0
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single Points: 10.0
AllType Agency: Leo Burnett / São Paulo Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign Points: 10.0
Filthy? Rich? Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single Points: 10.0
Food Chain Films Corporate Identity Agency: Sandstrom Design / Portland Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity Points: 10.0
Sixty Weeks Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single Points: 10.0
Be the One Agency: Cramer-Krasselt / Milwaukee Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign Points: 10.0
Tazo 3 Stack Tins Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single Points: 10.0
Cayenne Banner Campaign Agency: Carmichael Lynch / Minneapolis Client: Porsche Category: Banners / Banner - Campaign Points: 10.0
Future Z Micro Site Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Beyond the Banner Points: 10.0
Mangos Harmony CD-ROM Game Agency: Mangos / Malvern Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM Points: 10.0
Sandstrom Design Website Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Self-Promotion / Self-Promotion - Web Sites Points: 10.0
Be Like Buddy Lee PDA Agency: Fallon / Minneapolis Client: Lee Jeans Category: Wireless Points: 10.0
As A Male Skater Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single Points: 5.0
Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single Points: 5.0
Bowl Cut Call For Entries Agency: WONGDOODY / Seattle Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion Points: 5.0
Ping Pong Agency: Mullen / Wenham Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion Points: 5.0
Frank, Phrase, Thong Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign Points: 5.0
Mr. Golf Ball Washer Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Mr. Horsedrawn Carriage Driver Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Mr. Male Fur Coat Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Mr. Public Toilet Paper Refiller Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Mr. Supermarket Free Sample Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Mr. Wedding Band Guitar Player Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Crazy Cal Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Sushi Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single Points: 5.0

BMW North America

The Hire - Powder Keg, Star, The Follow

Exceptional Innovation in Marketing / Innovative Marketing: Single

2002 Advertising Gold Pencil

75.0

Nike

Tag, Tailgating, Shade Runner

Consumer Television / Consumer Television Over :30 Campaign

2002 Advertising Gold Pencil

25.0

Nike

Collage

Consumer Magazine / Magazine Color Full Page or Spread: Single

2002 Advertising Gold Pencil

25.0

Nike

Dots

Consumer Magazine / Magazine Color Full Page or Spread: Single

2002 Advertising Gold Pencil

25.0

Land Rover North America

Queen, Churchill, Pope Mobile, Ostrich Egg

Newspaper / Newspaper Over 600 Lines: Campaign

2002 Advertising Gold Pencil

25.0

Absolut Vodka

Absolut LA

Outdoor / Outdoor: Single

2002 Advertising Gold Pencil

25.0

Misericordia

Cigars/Announcements/Labor

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2002 Advertising Gold Pencil

25.0

Guinness

Matchbook

Collateral Advertising / Trade B/W or Color Any Size: Campaign

2002 Advertising Gold Pencil

25.0

Maxygen

Maxygen 2000 Annual Report

Brand and Corporate Identity Design / Annual Report

2002 Design Gold Pencil

25.0

Hewlett Packard

HP Invent Banner Campaign

Banners / Banner - Campaign

2002 Interactive Gold Pencil

25.0

Hewlett Packard

HP Invent-Music Composer

Banners / Banner - Single

2002 Interactive Gold Pencil

25.0

nebraska book company

Got used interactive cd

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

2002 Interactive Gold Pencil

25.0

American Legacy Foundation

thetruth.com

Non-Profit Organizations / Non-Profit - Web Sites

2002 Interactive Gold Pencil

25.0

Volkswagen of America

vw.com/autoshow

Promotional Advertising / Promotional Advertising - Web Sites

2002 Interactive Gold Pencil

25.0

Volkswagen of America

Beautiful Day, Deer Crossing, Rain Rain Go Away

Consumer Radio / Consumer Radio: Campaign

2002 Advertising Silver Pencil

15.0

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

2002 Advertising Silver Pencil

15.0

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

2002 Advertising Silver Pencil

15.0

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

2002 Advertising Silver Pencil

15.0

Nike

City Snow, Dots Fence, Treadmill, Collage

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2002 Advertising Silver Pencil

15.0

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

2002 Advertising Silver Pencil

15.0

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

2002 Advertising Silver Pencil

15.0

Linear Technology

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

2002 Design Silver Pencil

15.0

Sandstrom Design

Steve Sandoz Memorial Book

Publication Design / Book Jacket Design

2002 Design Silver Pencil

15.0

Sports Illustrated

Lance Armstrong, Palm Trees, Sand, Skiers

Collateral Advertising / Collateral Posters: Campaign

2002 Advertising Bronze Pencil

10.0

Anheuser-Busch

Mr. Company Computer Guy

Consumer Radio / Consumer Radio: Single

2002 Advertising Bronze Pencil

10.0

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

2002 Advertising Bronze Pencil

10.0

Kelloggs

AllType

Newspaper / Newspaper Over 600 Lines: Campaign

2002 Advertising Bronze Pencil

10.0

American Standard

Filthy? Rich?

Trade / Trade Color Full Page or Spread: Single

2002 Advertising Bronze Pencil

10.0

Food Chain Films

Food Chain Films Corporate Identity

Brand and Corporate Identity / Corporate Identity

2002 Design Bronze Pencil

10.0

VCU Adcenter

Sixty Weeks

Direct Mail / Direct Mail: Single

2002 Design Bronze Pencil

10.0

Milwaukee Urban League

Be the One

Package Design / Product Packaging: Campaign

2002 Design Bronze Pencil

10.0

Tazo

Tazo 3 Stack Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

2002 Design Bronze Pencil

10.0

Porsche

Cayenne Banner Campaign

Banners / Banner - Campaign

2002 Interactive Bronze Pencil

10.0

Nissan

Future Z Micro Site

Beyond the Banner

2002 Interactive Bronze Pencil

10.0

Mangos

Mangos Harmony CD-ROM Game

Self-Promotion / Self-Promotion - CD-ROM

2002 Interactive Bronze Pencil

10.0

Sandstrom Design

Sandstrom Design Website

Self-Promotion / Self-Promotion - Web Sites

2002 Interactive Bronze Pencil

10.0

Lee Jeans

Be Like Buddy Lee PDA

Wireless

2002 Interactive Bronze Pencil

10.0

Sports Illustrated

As A Male Skater

Collateral Advertising / Collateral Posters: Single

2002 Advertising Merit Award

5.0

Sports Illustrated

Skiers

Collateral Advertising / Collateral Posters: Single

2002 Advertising Merit Award

5.0

Belding Awards

Bowl Cut Call For Entries

Collateral Advertising / Collateral: Self-Promotion

2002 Advertising Merit Award

5.0

Mullen

Ping Pong

Collateral Advertising / Collateral: Self-Promotion

2002 Advertising Merit Award

5.0

Anheuser-Busch

Frank, Phrase, Thong

Consumer Radio / Consumer Radio: Campaign

2002 Advertising Merit Award

5.0

Anheuser-Busch

Mr. Golf Ball Washer Inventor

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

Anheuser-Busch

Mr. Horsedrawn Carriage Driver

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

Anheuser-Busch

Mr. Male Fur Coat Wearer

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

Anheuser-Busch

Mr. Public Toilet Paper Refiller

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

Anheuser-Busch

Mr. Supermarket Free Sample Guy

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

Anheuser-Busch

Mr. Wedding Band Guitar Player

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

For Eyes

Crazy Cal

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

For Eyes

Sushi

Consumer Radio / Consumer Radio: Single

2002 Advertising Merit Award

5.0

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