The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Growl for a Grand
Agency: Leo Burnett / London Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Hanging Skates
Agency: Fallon / Minneapolis Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Short, Inner, White
Agency: BBDO / New York Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 5.0
Skating, Turkey, Theatre
Agency: BBDO / New York Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Feels Like a Million
Agency: Fallon / Minneapolis Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Sixty Weeks
Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Mr. Golf Ball Washer Inventor
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Horsedrawn Carriage Driver
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Male Fur Coat Wearer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Public Toilet Paper Refiller
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Ping Pong
Agency: Mullen / Wenham Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Mr. Supermarket Free Sample Guy
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Wedding Band Guitar Player
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Poem
Agency: Fallon / Minneapolis Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Crazy Cal
Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Sushi
Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Brochure/Book
Agency: Connelly Partners / Boston Client: Druker A505 Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Agency: Wieden+Kennedy / New York Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 5.0
As A Male Skater
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Skiers
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Coin Requital
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Distend
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Peregrinate
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
How to Think
Agency: Turner Duckworth / San Francisco Client: Virgin Atlantic Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Waggener Edstrom Book
Agency: Sandstrom Design / Portland Client: Waggener Edstrom Category: Brand and Corporate Identity / Booklet/Brochure
Points: 5.0
Identity System
Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Upgrade your language
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Kombucha Wonder Drink Corporate Identity
Agency: Sandstrom Design / Portland Client: Kombucha Wonder Drink Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Portland Advertising Federation Corporate Identity
Agency: Sandstrom Design / Portland Client: Portland Advertising Federation Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Curious George
Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Subway
Agency: TBWA\Chiat\Day / Los Angeles Client: Apple iTunes Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Surround Collaborative Architects Corporate Identity
Agency: Sandstrom Design / Portland Client: Surround Collaborative Architects Category: Brand and Corporate Identity / Corporate Identity
Points: 5.0
Gay Rights
Agency: DeVito/Verdi / New York Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Tombstone
Agency: DeVito/Verdi / New York Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Bob Reuter Photography logo
Agency: Rodgers Townsend / St. Louis Client: Bob Reuter Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 5.0
Trip on a Tank Full
Agency: Colle + McVoy / Minneapolis Client: Minnesota Office of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 5.0
Crab
Agency: Leo Burnett / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 5.0
Armpit
Agency: Borders Perrin Norrander / Portland Client: Duncan Yo-Yo Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 5.0
Alice in Wonderland
Agency: Carmichael Lynch / Minneapolis Client: Children's Theater Category: Package Design / Commercial Product Packaging
Points: 5.0
Rich & Famous
Agency: Carmichael Lynch / Minneapolis Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Airplane
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Boy
Agency: Leo Burnett / São Paulo Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 5.0
Uneventful Life
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Darwin
Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Burkina Faso
Agency: Young & Rubicam / Chicago Client: Mother Jones Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Balance
Agency: Team One Client: Lexus Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Radiovw - Turntable
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Points: 5.0
Tourists
Agency: BBDO / New York Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Points: 5.0
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Hockey School
Title:
Hanging Skates
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness/Red Stripe
Title:
Short, Inner, White
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Office of the Mayor
Title:
Skating, Turkey, Theatre
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24
Title:
Feels Like a Million
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Golf Ball Washer Inventor
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Horsedrawn Carriage Driver
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Male Fur Coat Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Public Toilet Paper Refiller
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Supermarket Free Sample Guy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Wedding Band Guitar Player
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
United Airlines
Title:
Poem
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
For Eyes
Title:
Crazy Cal
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
For Eyes
Title:
Sushi
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Frank, Phrase, Thong
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Druker A505
Title:
Brochure/Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
ESPN - Summer X Games
Title:
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
As A Male Skater
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
Skiers
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Heritage Dictionary
Title:
Coin Requital
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Heritage Dictionary
Title:
Distend
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Heritage Dictionary
Title:
Peregrinate
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Virgin Atlantic
Title:
How to Think
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
Waggener Edstrom
Title:
Waggener Edstrom Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Points:
5.0
Client:
Colle + McVoy
Title:
Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Merit Award
Points:
5.0
Client:
American Heritage Dictionary
Title:
Upgrade your language
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Merit Award
Points:
5.0
Client:
Portland Advertising Federation
Title:
Portland Advertising Federation Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Merit Award
Points:
5.0
Client:
Altoids
Title:
Curious George
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Apple iTunes
Title:
Subway
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Surround Collaborative Architects
Title:
Surround Collaborative Architects Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Merit Award
Points:
5.0
Client:
American Civil Liberties Union
Title:
Gay Rights
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
American Civil Liberties Union
Title:
Tombstone
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Bob Reuter
Title:
Bob Reuter Photography logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2002 Design Merit Award
Points:
5.0
Client:
Minnesota Office of Tourism
Title:
Trip on a Tank Full
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2002 Design Merit Award
Points:
5.0
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Duncan Yo-Yo
Title:
Armpit
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Children's Theater
Title:
Alice in Wonderland
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0
Client:
Gibson Guitars
Title:
Rich & Famous
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Harley-Davidson
Title:
Airplane
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Ação da Cidadania
Title:
Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Harley-Davidson
Title:
Uneventful Life
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Land Rover North America
Title:
Darwin
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mother Jones
Title:
Burkina Faso
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Lexus
Title:
Balance
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Points:
5.0
Client:
Citizens Against Terrorism
Title:
Tourists
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
