The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
car, paddleball, snowman, train
Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Banners / Banner - Campaign
Points: 25.0
Playground
Agency: WONGDOODY / Seattle Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Openings, Countdowns, Countdowns
Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Points: 25.0
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 25.0
Multi Colored Sweater Wearer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Golf, Road Trip, Amusement Park
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Career Maker
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign
Points: 25.0
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Agency: Goodby, Silverstein & Partners / San Francisco Client: Specialized Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 15.0
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Points: 15.0
GiftFinder Microsite
Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner
Points: 15.0
Keep the Ball Alive
Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Agency: Sandstrom Design / Portland Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Points: 15.0
mtvU: Hairy Tattoo
Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 15.0
Openings, Countdown, Countdown
Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Points: 15.0
IPod Zine
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 15.0
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 15.0
Nike Lab
Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Nike Goddess
Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 15.0
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Survival Kit
Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Bottles
Agency: TDA Advertising & Design / Boulder Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging
Points: 10.0
Colors, Grid, Capture
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Points: 10.0
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 10.0
Hooptown
Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Identity - Official Website
Agency: Big Spaceship / Brooklyn Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Little Girl
Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Jimmy McGrath Photography
Agency: Juxt Interactive / Newport Beach Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Role Reversal
Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
space150's version 10 movie
Agency: space150 / Minneapolis Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 10.0
Skyhigh Airlines
Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Integrated Branding Campaign
Points: 10.0
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 10.0
Funeral
Agency: Bartle Bogle Hegarty / New York Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 5.0
Ambulance
Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Shelf
Agency: BBDO Atlanta / Atlanta Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 5.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MTV
Title:
Openings, Countdowns, Countdowns
Category:
Broadcast Design / Broadcast Design: Network Identity
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Golf, Road Trip, Amusement Park
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Specialized
Title:
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Mark Hooper
Title:
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Category:
Direct Mail / Direct Mail: Campaign
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
mtvU
Title:
mtvU: Hairy Tattoo
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
MTV
Title:
Openings, Countdown, Countdown
Category:
Broadcast Design / Broadcast Design: Network Identity
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2004 Design Silver Pencil
Points:
15.0
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Izze Beverage Company
Title:
Bottles
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard
Title:
Colors, Grid, Capture
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Cleveland Indians
Title:
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Hooptown
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Columbia Pictures / Sony Pictures Digital Networks
Title:
Identity - Official Website
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Mount Sinai
Title:
Little Girl
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Jimmy McGrath
Title:
Jimmy McGrath Photography
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
space150
Title:
space150's version 10 movie
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Alaska Airlines
Title:
Skyhigh Airlines
Category:
Integrated Branding Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Wenner Media/ Men's Journal
Title:
Funeral
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
National Poetry Slam
Title:
National Poetry Slam Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2004 Design Merit Award
Points:
5.0
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Campbell's
Title:
Shelf
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
