The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Golf, Road Trip, Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign Points: 25.0
Multi Colored Sweater Wearer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 25.0
Gravity Boots, Gravity Bomb, Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 25.0
Career Maker Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single Points: 25.0
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign Points: 25.0
Four Star Crash Test, Victory Lap, Parallel Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign Points: 25.0
Playground Agency: WONGDOODY / Seattle Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single Points: 25.0
Openings, Countdowns, Countdowns Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity Points: 25.0
Zine, Heart Brochure, Cling Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign Points: 25.0
car, paddleball, snowman, train Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Banners / Banner - Campaign Points: 25.0
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign Points: 25.0
BSSP 10th Anniversary Invites Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion Points: 15.0
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign Points: 15.0
Call Center, Career Maker, MBA (Problems) Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 15.0
Drama, Remind Me, Chinese Office Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 15.0
Tractor Beam Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single Points: 15.0
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign Points: 15.0
Survival Kit Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single Points: 15.0
Openings, Countdown, Countdown Agency: la comunidad / Miami Beach Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity Points: 15.0
mtvU: Hairy Tattoo Agency: MTV Networks / New York Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc. Points: 15.0
March/April 2003, May/June 2003, July/August 2003, September/October 2003 Agency: Sandstrom Design / Portland Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign Points: 15.0
IPod Zine Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single Points: 15.0
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign Points: 15.0
GiftFinder Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Discover Card Category: Beyond the Banner Points: 15.0
Keep the Ball Alive Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner Points: 15.0
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites Points: 15.0
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2B - Web Sites Points: 15.0
Cayenne Dealer Toolkit Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM Points: 15.0
Little Girl Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single Points: 10.0
Geek, Outfit, Flaps Agency: Fallon / Minneapolis Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 10.0
Role Reversal Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single Points: 10.0
Park It On Your Desktop Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 10.0
Breakfast, Water, Shower Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Points: 10.0
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry Agency: Marcus Thomas LLC / Cleveland Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign Points: 10.0
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign Points: 10.0
Funeral Agency: Bartle Bogle Hegarty / New York Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single Points: 10.0
Bottles Agency: TDA Advertising & Design / Boulder Client: Izze Beverage Company Category: Package Design / Commercial Product Packaging Points: 10.0
Colors, Grid, Capture Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign Points: 10.0
space150's version 10 movie Agency: space150 / Minneapolis Client: space150 Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs Points: 10.0
Jimmy McGrath Photography Agency: Juxt Interactive / Newport Beach Client: Jimmy McGrath Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites Points: 10.0
Skyhigh Airlines Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Integrated Branding Campaign Points: 10.0
Hooptown Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites Points: 10.0
Identity - Official Website Agency: Big Spaceship / Brooklyn Client: Columbia Pictures / Sony Pictures Digital Networks Category: Promotional Advertising / Promotional Advertising - Web Sites Points: 10.0
Life Support, Human Cloning, Society Pays the Price Agency: Butler, Shine, Stern & Partners / Sausalito Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign Points: 5.0
Kiss Me, Ape Shit, Damn It's Big, Wilbur Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign Points: 5.0
Coffee Break, Sorority Girls, Therapist Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign Points: 5.0
Damn It's Big Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single Points: 5.0

National Thoroughbred Racing Association

Golf, Road Trip, Amusement Park

Consumer Radio / Consumer Radio: Campaign

2004 Advertising Gold Pencil

25.0

Anheuser-Busch

Multi Colored Sweater Wearer

Consumer Radio / Consumer Radio: Single

2004 Advertising Gold Pencil

25.0

Sony PlayStation

Gravity Boots, Gravity Bomb, Tractor Beam

Consumer Television / Consumer Television :30/:25 Campaign

2004 Advertising Gold Pencil

25.0

Fed Ex

Career Maker

Consumer Television / Consumer Television :30/:25 Single

2004 Advertising Gold Pencil

25.0

ESPN Videogames / Sega

Beta - 7

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

2004 Advertising Gold Pencil

25.0

MINI

Four Star Crash Test, Victory Lap, Parallel

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

2004 Advertising Gold Pencil

25.0

M.A.V.I.A. (Mothers Against Violence In America)

Playground

Public Service/Political / Public Service/Political Radio: Single

2004 Advertising Gold Pencil

25.0

MTV

Openings, Countdowns, Countdowns

Broadcast Design / Broadcast Design: Network Identity

2004 Design Gold Pencil

25.0

Volkswagen

Zine, Heart Brochure, Cling

Collateral Design / Point-of-Purchase and In-Store: Campaign

2004 Design Gold Pencil

25.0

Discover Card

car, paddleball, snowman, train

Banners / Banner - Campaign

2004 Interactive Gold Pencil

25.0

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign

2004 Interactive Gold Pencil

25.0

Butler, Shine, Stern & Partners

BSSP 10th Anniversary Invites

Collateral Advertising / Collateral: Self-Promotion

2004 Advertising Silver Pencil

15.0

Anheuser-Busch

Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer

Consumer Radio / Consumer Radio: Campaign

2004 Advertising Silver Pencil

15.0

Fed Ex

Call Center, Career Maker, MBA (Problems)

Consumer Television / Consumer Television :30/:25 Campaign

2004 Advertising Silver Pencil

15.0

Fed Ex

Drama, Remind Me, Chinese Office

Consumer Television / Consumer Television :30/:25 Campaign

2004 Advertising Silver Pencil

15.0

Sony PlayStation

Tractor Beam

Consumer Television / Consumer Television :30/:25 Single

2004 Advertising Silver Pencil

15.0

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2004 Advertising Silver Pencil

15.0

MINI

0-60, SMITTEN, CAR TYPES, CARVE

Newspaper / Newspaper 600 Lines or Less: Campaign

2004 Advertising Silver Pencil

15.0

Guinness

Survival Kit

Trade / Trade Color Full Page or Spread: Single

2004 Advertising Silver Pencil

15.0

MTV

Openings, Countdown, Countdown

Broadcast Design / Broadcast Design: Network Identity

2004 Design Silver Pencil

15.0

mtvU

mtvU: Hairy Tattoo

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

2004 Design Silver Pencil

15.0

Mark Hooper

March/April 2003, May/June 2003, July/August 2003, September/October 2003

Direct Mail / Direct Mail: Campaign

2004 Design Silver Pencil

15.0

Volkswagen

IPod Zine

Collateral Design / Point-of-Purchase and In-Store: Single

2004 Design Silver Pencil

15.0

Hewlett-Packard

FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner

Banners / Banner - Campaign

2004 Interactive Silver Pencil

15.0

Discover Card

GiftFinder Microsite

Beyond the Banner

2004 Interactive Silver Pencil

15.0

Nike

Keep the Ball Alive

Beyond the Banner

2004 Interactive Silver Pencil

15.0

Specialized

http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com

Beyond the Banner / Beyond the Banner - Campaign

2004 Interactive Silver Pencil

15.0

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2004 Interactive Silver Pencil

15.0

Nike

Nike Goddess

E-Commerce / E-Commerce B2B - Web Sites

2004 Interactive Silver Pencil

15.0

Porsche Cars North America

Cayenne Dealer Toolkit

Promotional Advertising / Promotional Advertising - CD-ROM

2004 Interactive Silver Pencil

15.0

Mount Sinai

Little Girl

Consumer Radio / Consumer Radio: Single

2004 Advertising Bronze Pencil

10.0

CITI

Geek, Outfit, Flaps

Consumer Television / Consumer Television :30/:25 Campaign

2004 Advertising Bronze Pencil

10.0

Value City

Role Reversal

Consumer Television / Consumer Television :30/:25 Single

2004 Advertising Bronze Pencil

10.0

MINI

Park It On Your Desktop

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2004 Advertising Bronze Pencil

10.0

Nike

Breakfast, Water, Shower

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2004 Advertising Bronze Pencil

10.0

Cleveland Indians

Mowing the Lawn, Cleaning the Gutters, Doing the Laundry

Newspaper / Newspaper 600 Lines or Less: Campaign

2004 Advertising Bronze Pencil

10.0

Ad Council

A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad

Newspaper / Newspaper Over 600 Lines: Campaign

2004 Advertising Bronze Pencil

10.0

MINI

Evel, Starskey, Partridge Family, Knight Rider

Outdoor / Outdoor: Campaign

2004 Advertising Bronze Pencil

10.0

Wenner Media/ Men's Journal

Funeral

Trade / Trade Color Full Page or Spread: Single

2004 Advertising Bronze Pencil

10.0

Izze Beverage Company

Bottles

Package Design / Commercial Product Packaging

2004 Design Bronze Pencil

10.0

Hewlett-Packard

Colors, Grid, Capture

Banners / Banner - Campaign

2004 Interactive Bronze Pencil

10.0

space150

space150's version 10 movie

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

2004 Interactive Bronze Pencil

10.0

Jimmy McGrath

Jimmy McGrath Photography

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

2004 Interactive Bronze Pencil

10.0

Alaska Airlines

Skyhigh Airlines

Integrated Branding Campaign

2004 Interactive Bronze Pencil

10.0

Nike

Hooptown

Promotional Advertising / Promotional Advertising - Web Sites

2004 Interactive Bronze Pencil

10.0

Columbia Pictures / Sony Pictures Digital Networks

Identity - Official Website

Promotional Advertising / Promotional Advertising - Web Sites

2004 Interactive Bronze Pencil

10.0

90.5 KVHS-FM, The Edge

Life Support, Human Cloning, Society Pays the Price

Collateral Advertising / Collateral Posters: Campaign

2004 Advertising Merit Award

5.0

New York Post

Kiss Me, Ape Shit, Damn It's Big, Wilbur

Collateral Advertising / Collateral Posters: Campaign

2004 Advertising Merit Award

5.0

Unilever - AXE

Coffee Break, Sorority Girls, Therapist

Collateral Advertising / Collateral Posters: Campaign

2004 Advertising Merit Award

5.0

New York Post

Damn It's Big

Collateral Advertising / Collateral Posters: Single

2004 Advertising Merit Award

5.0

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