The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
Playground
Agency: WONGDOODY / Seattle Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Multi Colored Sweater Wearer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Golf, Road Trip, Amusement Park
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Career Maker
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Survival Kit
Agency: BBDO / New York Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland Client: Cleveland Indians Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 10.0
Little Girl
Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Role Reversal
Agency: Cliff Freeman & Partners / New York Client: Value City Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis Client: CITI Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Evel, Starskey, Partridge Family, Knight Rider
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Points: 10.0
Funeral
Agency: Bartle Bogle Hegarty / New York Client: Wenner Media/ Men's Journal Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
Ambulance
Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Shelf
Agency: BBDO Atlanta / Atlanta Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Beach House
Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Extended Family, Lost and Found, Nielson Rating
Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 5.0
Damn It's Big
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Kiss Me
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Wilbur
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Shane and Peter, Jill and Linda, Eric and Larry
Agency: WONGDOODY / Seattle Client: Real Change Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Delegating, Double, Orchestra
Agency: la comunidad / Miami Beach Client: Manos del Sur Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Yellow
Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
What Color Do You Bleed
Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Ambulance
Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Points: 5.0
Life Support, Human Cloning, Society Pays the Price
Agency: Butler, Shine, Stern & Partners / Sausalito Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Coffee Break, Sorority Girls, Therapist
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
A Priest, a Rabbi and an Iman"
Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Marble statues
Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Agency: Arnold Worldwide / McLean Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Celebrity, Towels, Sparkling
Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Nielson Rating
Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
Mirrors
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
$60 SHIRT. $75 JEANS."
Agency: Saatchi & Saatchi / New York Client: P&G/TIDE Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Midget
Agency: Fallon / Minneapolis Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Kiss
Agency: BBDO Atlanta / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Golf, Road Trip, Amusement Park
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman, We have nothing to eat; Read this ad
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Cleveland Indians
Title:
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Mount Sinai
Title:
Little Girl
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Evel, Starskey, Partridge Family, Knight Rider
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Wenner Media/ Men's Journal
Title:
Funeral
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Campbell's
Title:
Shelf
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
FUSE
Title:
Beach House
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Peace Corps
Title:
Extended Family, Lost and Found, Nielson Rating
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Real Change
Title:
Shane and Peter, Jill and Linda, Eric and Larry
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Manos del Sur
Title:
Delegating, Double, Orchestra
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Noah's Bagels
Title:
Let's Pretend, Point and Talk, Working
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
90.5 KVHS-FM, The Edge
Title:
Life Support, Human Cloning, Society Pays the Price
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Coffee Break, Sorority Girls, Therapist
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Holiday Inn
Title:
Marble statues
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Amtrak
Title:
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Holiday Inn
Title:
Celebrity, Towels, Sparkling
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Peace Corps
Title:
Nielson Rating
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
P&G/TIDE
Title:
$60 SHIRT. $75 JEANS."
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Dixie's
Title:
Midget
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Stamps Unlimited
Title:
Kiss
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
