The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 5.0
Ambulance
Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Shelf
Agency: BBDO Atlanta / Atlanta Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 5.0
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 5.0
Beach House
Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby, Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 5.0
Beta - 7
Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
SOCOM II: U.S. Navy SEALs
Agency: Zugara / Los Angeles Client: Sony Computer Entertainment America Category: Brand Gaming / Brand Gaming - Websites
Points: 5.0
Extended Family, Lost and Found, Nielson Rating
Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 5.0
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Agency: Sandstrom Design / Portland Client: Converse Category: Package Design / Product Packaging: Campaign
Points: 5.0
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Agency: Sandstrom Design / Portland Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Points: 5.0
Orange, Raisin, Minty, Toffee
Agency: Turner Duckworth / San Francisco Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Points: 5.0
Harmony, Bliss, Comfort
Agency: Turner Duckworth / San Francisco Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
Points: 5.0
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york Client: Rhino Category: Package Design / Commercial Product Packaging
Points: 5.0
Damn It's Big
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Kiss Me
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Wilbur
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Shane and Peter, Jill and Linda, Eric and Larry
Agency: WONGDOODY / Seattle Client: Real Change Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Delegating, Double, Orchestra
Agency: la comunidad / Miami Beach Client: Manos del Sur Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 5.0
Yellow
Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Lilt
Agency: Turner Duckworth / San Francisco Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
Points: 5.0
What Color Do You Bleed
Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Ambulance
Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Points: 5.0
Life Support, Human Cloning, Society Pays the Price
Agency: Butler, Shine, Stern & Partners / Sausalito Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Coffee Break, Sorority Girls, Therapist
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Jama
Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Banners / Banner - Single
Points: 5.0
A Priest, a Rabbi and an Iman"
Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Marble statues
Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Agency: Arnold Worldwide / McLean Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Celebrity, Towels, Sparkling
Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 5.0
Nielson Rating
Agency: BBDO Atlanta / Atlanta Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 5.0
New Beetle Convertible
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Points: 5.0
Touareg
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Points: 5.0
Pods Unite
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Points: 5.0
Mirrors
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
$60 SHIRT. $75 JEANS."
Agency: Saatchi & Saatchi / New York Client: P&G/TIDE Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Do More With Less
Agency: R&R Partners / Las Vegas Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single
Points: 5.0
Noggin / The N Wrapping Paper
Agency: MTV Networks / New York Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Points: 5.0
Midget
Agency: Fallon / Minneapolis Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Kiss
Agency: BBDO Atlanta / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 5.0
Rain, Mirrors, Tinted Glass
Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 5.0
Good Deeds Bag
Agency: @radical.media / New York Client: @radical.media Category: Direct Mail / Direct Mail: Single
Points: 5.0
Tandem Bike
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Essence Category: Beyond the Banner
Points: 5.0
Client:
National Poetry Slam
Title:
National Poetry Slam Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2004 Design Merit Award
Points:
5.0
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Campbell's
Title:
Shelf
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
FUSE
Title:
Beach House
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Sony Computer Entertainment America
Title:
SOCOM II: U.S. Navy SEALs
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Peace Corps
Title:
Extended Family, Lost and Found, Nielson Rating
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Converse
Title:
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan
Category:
Package Design / Product Packaging: Campaign
Award:
2004 Design Merit Award
Points:
5.0
Client:
Gerber Blades
Title:
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade
Category:
Package Design / Product Packaging: Campaign
Award:
2004 Design Merit Award
Points:
5.0
Client:
Fox's Confectionery
Title:
Orange, Raisin, Minty, Toffee
Category:
Package Design / Product Packaging: Campaign
Award:
2004 Design Merit Award
Points:
5.0
Client:
Liz Earle Cosmetics
Title:
Harmony, Bliss, Comfort
Category:
Package Design / Product Packaging: Campaign
Award:
2004 Design Merit Award
Points:
5.0
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Merit Award
Points:
5.0
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Real Change
Title:
Shane and Peter, Jill and Linda, Eric and Larry
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Manos del Sur
Title:
Delegating, Double, Orchestra
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Noah's Bagels
Title:
Let's Pretend, Point and Talk, Working
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
90.5 KVHS-FM, The Edge
Title:
Life Support, Human Cloning, Society Pays the Price
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Coffee Break, Sorority Girls, Therapist
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Absolut
Title:
Jama
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Holiday Inn
Title:
Marble statues
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Amtrak
Title:
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Holiday Inn
Title:
Celebrity, Towels, Sparkling
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Peace Corps
Title:
Nielson Rating
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Reebok
Title:
RBK Whodunit?
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
New Beetle Convertible
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Touareg
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pods Unite
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
P&G/TIDE
Title:
$60 SHIRT. $75 JEANS."
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Utah Advertising Federation
Title:
Do More With Less
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Noggin / The N
Title:
Noggin / The N Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Dixie's
Title:
Midget
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Stamps Unlimited
Title:
Kiss
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Rain, Mirrors, Tinted Glass
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Is This You
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nikebeautiful
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Presto
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Something
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
@radical.media
Title:
Good Deeds Bag
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Points:
5.0
Client:
Unilever - AXE Essence
Title:
Tandem Bike
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
