The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single Points: 75.0
Be Stupid (Image) Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign Points: 25.0
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single Points: 25.0
Standard #2 Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single Points: 25.0
The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 25.0
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Branded Content / Campaign Points: 25.0
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign Points: 25.0
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Experiential Advertising / Single Points: 25.0
END THE LIES Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report Points: 25.0
nook Agency: R/GA / New York Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only Points: 25.0
Gorilla Coffee 1lb Bag Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single Points: 25.0
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) Points: 25.0
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Outdoor Design / Single Points: 25.0
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit Points: 25.0
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion Points: 25.0
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Websites & Microsites / Services Points: 25.0
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 25.0
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 25.0
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single Points: 25.0
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single Points: 25.0
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes Points: 25.0
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games Points: 25.0
DuPont: Helping Rebuild Greensburg Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Unscripted series Points: 25.0
Yes, Virginia Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening Points: 25.0
bing-a-thon Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 25.0
Guitar Hero Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment Points: 25.0
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 25.0
Cube Film Installation Agency: BBDO New York / New York Client: HBO Category: Out Of Home/Outdoor / Single Points: 15.0
The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals ) Points: 15.0
Big Business/PR/Problem Solving Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign Points: 15.0
Cinco Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single Points: 15.0
Puppies; Dance Club; Oktoberfest Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign Points: 15.0
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign Points: 15.0
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 15.0
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 15.0
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign Points: 15.0
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single Points: 15.0
Yes, Virginia Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single Points: 15.0
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single Points: 15.0
Assurance Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign Points: 15.0
Do You Have What it Takes? Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign Points: 15.0
nook Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single Points: 15.0
Button Fly Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single Points: 15.0
Undergraduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) Points: 15.0
5 Ingredient Outdoor Campaign Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign Points: 15.0
OOH Campaign Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign Points: 15.0
The Affair Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single Points: 15.0
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign Points: 15.0
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website Points: 15.0

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

2010 Interactive Gold Pencil

75.0

Diesel

Be Stupid (Image)

Out Of Home/Outdoor / Campaign

2010 Advertising Gold Pencil

25.0

Diesel

Be Stupid Manifesto

Collateral / Posters, P.O.P. and In-Store - Single

2010 Advertising Gold Pencil

25.0

Heineken/Dos Equis

Standard #2

Consumer Radio / Single

2010 Advertising Gold Pencil

25.0

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

2010 Advertising Gold Pencil

25.0

Gatorade

Replay

Branded Content / Campaign

2010 Advertising Gold Pencil

25.0

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Innovation in Advertising / Campaign

2010 Advertising Gold Pencil

25.0

Gatorade

Replay

Integrated Branding / Integrated Branding Campaign

2010 Advertising Gold Pencil

25.0

HBO

Cube Film Installation

Experiential Advertising / Single

2010 Advertising Gold Pencil

25.0

Human Rights Campaign

END THE LIES

Branding / Annual Report

2010 Design Gold Pencil

25.0

Barnes & Noble

nook

Branding / Logo/Trademark Design - Single Only

2010 Design Gold Pencil

25.0

Gorilla Coffee

Gorilla Coffee 1lb Bag

Package Design / Single

2010 Design Gold Pencil

25.0

Self Promotion

The Google Job Experiment

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2010 Design Gold Pencil

25.0

HBO

Cube Film Installation

Outdoor Design / Single

2010 Design Gold Pencil

25.0

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

2010 Interactive Gold Pencil

25.0

Boone Oakley

Boone Oakley Website

Websites & Microsites / Self-Promotion

2010 Interactive Gold Pencil

25.0

HBO

www.hboimagine.com

Websites & Microsites / Services

2010 Interactive Gold Pencil

25.0

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Gold Pencil

25.0

Gatorade

Gatorade Replay

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Gold Pencil

25.0

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Online Films And Video / Event or Live Webcast - Single

2010 Interactive Gold Pencil

25.0

P&G Tampax

Zack Johnson

Online Films And Video / Long Form - Single

2010 Interactive Gold Pencil

25.0

Nike Livestrong Foundation

It's About You Films

Online Films And Video / Long Form - Series/Episodes

2010 Interactive Gold Pencil

25.0

Volkswagen

Real Racing GTI

Mobile Applications/Sites / Branded Games

2010 Interactive Gold Pencil

25.0

DuPont

DuPont: Helping Rebuild Greensburg

Television / Unscripted series

2010 Branded Entertainment Gold Pencil

25.0

Macy's

Yes, Virginia

Television / Specials or one-time screening

2010 Branded Entertainment Gold Pencil

25.0

Microsoft

bing-a-thon

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2010 Branded Entertainment Gold Pencil

25.0

Activision

Guitar Hero

Music / Integration of a brand in a music environment

2010 Branded Entertainment Gold Pencil

25.0

HBO

Cube Film Installation

Events and Installations / Creative positioning of a brand outside traditional or online media

2010 Branded Entertainment Gold Pencil

25.0

HBO

Cube Film Installation

Out Of Home/Outdoor / Single

2010 Advertising Silver Pencil

15.0

Self Promotion

The Google Job Experiment

Collateral / Self-promotion (Agencies or individuals )

2010 Advertising Silver Pencil

15.0

American Legacy Foundation

Big Business/PR/Problem Solving

Public Service / Television - Campaign

2010 Advertising Silver Pencil

15.0

Heineken/Dos Equis

Cinco

Consumer Radio / Single

2010 Advertising Silver Pencil

15.0

National Thoroughbred Racing Association

Puppies; Dance Club; Oktoberfest

Consumer Radio / Campaign

2010 Advertising Silver Pencil

15.0

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

2010 Advertising Silver Pencil

15.0

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

2010 Advertising Silver Pencil

15.0

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

2010 Advertising Silver Pencil

15.0

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

2010 Advertising Silver Pencil

15.0

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

2010 Advertising Silver Pencil

15.0

Macy's

Yes, Virginia

Branded Content / Single

2010 Advertising Silver Pencil

15.0

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

2010 Advertising Silver Pencil

15.0

Hyundai

Assurance

Innovation in Advertising / Campaign

2010 Advertising Silver Pencil

15.0

American Legacy Foundation

Do You Have What it Takes?

Integrated Branding / Integrated Branding Campaign

2010 Advertising Silver Pencil

15.0

Barnes & Noble

nook

Corporate Identity / Single

2010 Design Silver Pencil

15.0

Levi's Strauss

Button Fly

Collateral Design / Posters, P.O.P and in-Store - Single

2010 Design Silver Pencil

15.0

School of Visual Arts

Undergraduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2010 Design Silver Pencil

15.0

Haagen Dazs

5 Ingredient Outdoor Campaign

Outdoor Design / Campaign

2010 Design Silver Pencil

15.0

IBM

OOH Campaign

Outdoor Design / Campaign

2010 Design Silver Pencil

15.0

HBO

The Affair

Broadcast Design / Single

2010 Design Silver Pencil

15.0

HBO

Imagine TV Campaign

Broadcast Design / Campaign

2010 Design Silver Pencil

15.0

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

2010 Interactive Silver Pencil

15.0

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